Lowrance: app for anglers
Lowrance: app for anglers is a navigation and trip-planning tool for recreational anglers, providing C-MAP charts and hardware synchronization on iOS and Android.
The App DNA
What makes this app unique?
The app removes the friction of manual data entry by syncing waypoints and routes directly to on-board Lowrance chartplotters, saving time during active fishing trips.
For Recreational anglers and boaters who own Lowrance marine electronics and require integrated navigation tools.
Key features
Synchronizes waypoints and fishing data between the mobile app and Lowrance chartplotters, creating high switching costs.
Downloads C-MAP charts for navigation in remote areas, gated behind the premium subscription tier.
Provides detailed depth contours and custom shading, serving as a primary conversion lever for the premium tier.
How much does it cost?
The freemium model uses a 14-day trial to gate advanced navigation tools, effectively targeting serious anglers who require high-resolution data.
Velocity
Active developmentShow more...
5 versions in history. Development pace: active.
Who built it?
Navico Norway AS
11 apps tracked · Navigation
Simrad: Companion for Boaters
Link: Connect Your Boat
FishHunter - Fish Finder/Sonar
B&G: Companion App for Sailors
Link Pro
Lowrance System Builder
Simrad System Builder
B&G System Builder
Simrad PRO System Builder
C-MAP: BoatingUser Sentiment
What do users think recently?
The recent review mood reads upset. Users appreciate high-quality shaded relief and depth mapping provide valuable visual data for recreational boaters and anglers.
How are ratings & reviews evolving?
What users say, by theme
- High-quality shaded relief and depth mapping provide valuable visual data for recreational boaters and anglers
- Frequent application crashes on startup prevent users from accessing paid features and navigation tools
49 of 49 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Lowrance: app for anglers
How's the Navigation market?
Lowrance: app for anglers maintains a steady presence in the Navigation category, with a 4.54 rating on iOS across 2,349 reviews. The app's reliance on proprietary hardware integration limits its addressable market compared to brand-agnostic rivals, creating a niche position that prioritizes retention over broad acquisition.
Read the market outlookThe rivals identified
By savvy navvy
Savvy Navvy competes for the same recreational angler and boater audience by providing a brand-agnostic navigation interface that functions independently of specific marine hardware.
- Savvy Navvy automates route planning based on environmental variables like depth and weather, unlike the manual planning required by Lowrance.
- Savvy Navvy provides a brand-agnostic navigation tool, whereas Lowrance restricts core functionality to owners of proprietary marine electronics.
Navionics® BoatingContender
TZ iBoat – Marine NavigationContender
Orca: Boat GPS, Charts, RoutesContender
iNavX: Marine NavigationContender
Argo - Boating NavigationContender
Aqua Map BoatingContender
ActiveCaptain®Contender
Wavve Boating: Marine Boat GPSContender
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Lowrance: app for anglers
Where is it heading?
The outlook for Lowrance: app for anglers is declining due to persistent technical instability and the degradation of core navigation features. Without a rapid fix for launch crashes and the restoration of water level adjustments, the app risks losing its core user base to more reliable, hardware-agnostic competitors.
- Frequent launch crashes prevent users from accessing paid features, which directly erodes subscription value and increases churn pressure.
- The removal of water level adjustment tools renders maps inaccurate for inland reservoirs, alienating a core segment of the user base.
The SWOT
- Proprietary hardware sync creates high switching costs for Lowrance device owners
- Restoring water level offset tools would recover utility for inland reservoir anglers
Next best moves
Rebuild launch sequence to resolve startup crashes because they block access to paid features → restore subscription value
+ 1 more prioritized moveThe counter-intuitive read
The app's reliance on proprietary hardware is its greatest vulnerability…
Read the full takeSince the last report: The app transitioned to a freemium pricing model while experiencing a sharp decline in user sentiment due to critical launch crashes and the removal of core map adjustment features.
Bottom line
Restoring core stability and map accuracy would address the primary churn drivers currently undermining the app's value proposition. Prioritizing these fixes will stabilize the user base and protect the subscription revenue that relies on consistent, reliable navigation data.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Lowrance: app for anglers compatible with non-Lowrance marine devices?
Does the app work without an internet connection?
How does Lowrance: app for anglers compare to Navionics?
What is the best alternative if I do not own Lowrance hardware?
Sources
- [1] App Store reviews
- [2] Developer website, source
Report last updated