| Core Identity |
| Developer | Xiamen Meitu Technology Co., Ltd. | Lightricks Ltd. | SNOW Corporation | PicUP | SNOW Corporation | Prequel Inc. | Bending Spoons | Prisma labs, inc. | PicsArt, Inc. | InShot Video Editor |
| Category | Photo & Video | Photo & Video | Photo & Video | - | Photo & Video | - | - | - | Photo & Video | - |
| Platform | Android, iOS | iOS | Android, iOS | - | iOS, Android | - | - | - | iOS, Android | - |
| Store Metrics |
| Rating | 4.8 / 5 | 4.6 / 5 | 4.6 / 5 | - | 4.8 / 5 | - | - | - | 4.7 / 5 | - |
| Ratings Count | 43,560 | 364,651 | 109,579 | - | 76,903 | - | - | - | 1,192,673 | - |
| Price | Free | Free | Free | - | Free | - | - | - | Free | - |
| Release Date | Dec 17, 2021 | Nov 24, 2016 | Aug 12, 2014 | - | Nov 27, 2019 | - | - | - | Jan 2, 2013 | - |
| Last Updated | Apr 28, 2026 | Apr 16, 2026 | May 11, 2026 | - | Mar 14, 2026 | - | - | - | Jun 30, 2026 | - |
| Sentiment & Reviews |
| Sentiment | positive | terrible | mixed | - | mixed | - | - | - | negative | - |
| Score | 65/100 | 15/100 | 45/100 | - | 75/100 | - | - | - | 25/100 | - |
| Praises | - High-definition quality enhancement tools provide significant visual improvements for user-generated content and social media edits
| - Legacy Retouching Quality
| - Extensive library of filters and stickers provides creative variety for selfie and video content
| - | - Comprehensive video editing toolset provides professional results without requiring paid subscriptions or intrusive advertisements
| - | - | - | - Extensive library of editing effects and creative tools provides unmatched artistic versatility
| - |
| Complaints | - Frequent application crashes and performance lag during export processes disrupt the editing workflow for many users
| - Predatory Pricing & Paywalls
- Deceptive Billing & Cancellation
- Removal of Core Features
| - Aggressive monetization shifts lock previously free editing features behind a subscription paywall
| - | - Frequent application freezing and crashes during project editing sessions post-update
| - | - | - | - Aggressive advertising and forced pop-ups disrupt the editing workflow and degrade user experience
| - |
| Requests | - Expanded canvas size options and customization tools for better control over video dimensions and aspect ratios
| - | - Granular control over audio tracks to allow deleting or managing sounds in video projects
| - | - Search functionality for music and templates to improve asset discovery
| - | - | - | - Option to disable AI-driven features and content for users preferring traditional editing tools
| - |
| Strategic Intel |
| Strengths | - AI 4K upscaling engine functions as a primary conversion lever for paid subscriptions
| - Comprehensive video retouching suite (major moat)
- High-fidelity AI Headshot generation
- Strong brand recognition and #5 grossing rank
| - Viral filter-sharing mechanism drives organic acquisition
- High-frequency AR content updates maintain daily session duration
- Established brand presence in Asian markets
| - | - Ad-free experience sustains organic install velocity
- Intuitive interface lowers barrier for non-professionals
| - | - | - | - Editors' Choice badge across five markets sustains organic install velocity
- 60M+ sticker library functions as a community-driven acquisition moat
| - |
| Weaknesses | - Frequent export crashes during the editing pipeline disrupt daily active usage
| - Extreme $11.99/week pricing friction
- Loss of user trust due to billing 'dark patterns'
- Removal of legacy filters and manual tools
| - Subscription price of $6.99/month exceeds casual-user willingness-to-pay
- Frequent video-processing crashes during export
- Inconsistent ad-removal for paid subscribers
| - | - Frequent freezing post-update
- Infinite loading icons during project rendering
- Outdated seasonal music library
| - | - | - | - Premium tier pricing above category median
- 0.6★ Android-iOS rating gap on majority Android base
- Aggressive ad-frequency triggers high-churn complaints
| - |
| Pricing | subscription | subscription | subscription | - | free | - | - | - | freemium | - |
| Momentum | Active | Intense | Active | - | Maintenance | - | - | - | Intense | - |
| Update Cadence | 5 versions, 4 majors/6mo, ~7d avg | 3 versions, 2 majors/6mo, ~14d avg | 5 versions, 5 majors/6mo, ~14d avg | - | 5 versions, ~57d avg | - | - | - | 5 versions, ~5d avg | - |
