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Color Widgets vs its rivals

Side-by-side comparison against Color Widgets's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Color Widgets
This App
Widgetsmith
Nemesis
Photo Widget․
Contender
ScreenKit - App Icons & Widget
Contender
Themify - Widget & Icon Themes
Contender
Widgy Widgets: Home/Lock/Watch
Peer
Fonts Art: Keyboard for iPhone
Peer
ThemeMe: Top Widgets & Themes
New Kid
Core Identity
DeveloperDigital Charms, Inc.Cross Forward Consulting, LLCTAPUNIVERSE LLCTwinstar CreativesAIBYWoodsignAIBYEstu LLC
CategoryUtilitiesProductivityGraphics & DesignGraphics & DesignGraphics & DesignGraphics & DesignUtilitiesGraphics & Design
PlatformAndroid, iOSiOSiOS, AndroidiOSiOS, AndroidiOSiOSiOS
Store Metrics
Rating4.6 / 54.6 / 54.7 / 53.9 / 54.6 / 54.7 / 54.6 / 54.6 / 5
Ratings Count511,183745,39059555,061331,02425,964464,06247,015
PriceFreeFreeFreeFreeFreeFreeFreeFree
Release DateSep 17, 2020Sep 16, 2020Oct 6, 2020Oct 1, 2020Oct 2, 2020Oct 10, 2020Sep 20, 2019Dec 13, 2021
Last UpdatedApr 18, 2026Apr 20, 2026Mar 15, 2026Feb 18, 2026Nov 6, 2025Nov 5, 2025Nov 14, 2025Apr 9, 2026
Sentiment & Reviews
Sentimentpositivepositive--negative-mixed-
Score75/10082/100--35/100-48/100-
Praises
  • Extensive library of aesthetic themes and widgets allows for deep home screen personalization
  • High degree of visual customization allows users to create aesthetic home screen layouts easily
--
  • Visual Appeal
-
  • Visual Appeal and Variety
-
Complaints
  • Aggressive monetization strategy restricts access to high-quality content behind a paywall
  • Paywall restrictions on specific widget types frustrate users seeking advanced customization options
--
  • Deceptive Pricing/Subscription Model
  • Technical Glitches
-
  • Aggressive Monetization
  • Technical Issues
-
Requests
  • Simplified one-click installation process for custom app icons and themes
  • Expansion of free widget options including weather and interactive elements to improve user satisfaction
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Strategic Intel
Strengths
  • Artist community reduces internal design costs
  • X-Panel utility increases daily active usage
  • Deep customization engine increases user switching costs
  • Automated time-based widget switching drives daily habit formation
  • Apple Health integration provides high-value, low-effort utility
--
  • Unique 'Digital Pet' engagement layer
  • Deep Apple Health integration for functional utility
  • High App Store ranking (#4 Free in category)
-
  • Proprietary 'Font Maker' handwriting feature
  • Comprehensive all-in-one personalization suite (Fonts + Widgets + Icons)
  • Massive social proof with 464k+ ratings
-
Weaknesses
  • Premium tier at $2.92/month above category median
  • Manual icon installation creates setup friction
  • Premium tier weather/tide gating frustrates casual users
  • Occasional performance glitches on older hardware
  • Lacks one-tap theme templates for non-technical users
--
  • Negative user sentiment regarding pricing transparency
  • High ad frequency in free tier causing churn
  • Technical instability reported after recent updates
-
  • Aggressive paywalling of core features
  • Technical bugs causing loss of native keyboard functions (microphone)
  • High ad frequency (up to 6 in a row reported)
-
Pricingfreemiumfreemiumfreemiumfreemiumsubscriptionfreemiumsubscriptionfreemium
MomentumActiveSteadyActiveActive-SteadyMaintenance-
Update Cadence4 versions, ~22d avg5 versions, 4 majors/6mo, ~20d avg5 versions5 versions-5 versions1 versions-

Compare Color Widgets head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Color Widgets, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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