| Core Identity |
| Developer | Nordstrom, Inc. | Macys Inc | Gap Inc. | Kohl’s | Target | lululemon athletica canada inc. | Etsy, Inc. | Nike, Inc | Ulta Salon, Cosmetics & Fragrance, Inc | 1661, Inc. |
| Category | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping | Shopping |
| Platform | iOS, Android | iOS | iOS | iOS | Android, iOS | iOS, Android | iOS, Android | Android, iOS | iOS, Android | Android, iOS |
| Store Metrics |
| Rating | 4.9 / 5 | 4.9 / 5 | 4.9 / 5 | 4.8 / 5 | 4.9 / 5 | 4.9 / 5 | 4.9 / 5 | 4.9 / 5 | 4.9 / 5 | 4.9 / 5 |
| Ratings Count | 1,416,991 | 2,264,196 | 1,375,038 | 907,408 | 6,700,077 | 508,642 | 7,073,837 | 1,699,140 | 2,251,353 | 2,003,281 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Nov 15, 2011 | Dec 14, 2009 | Dec 11, 2009 | Oct 28, 2011 | Nov 25, 2008 | Oct 2, 2014 | Nov 16, 2011 | Aug 2, 2016 | Nov 11, 2012 | Apr 16, 2015 |
| Last Updated | Apr 20, 2026 | Apr 16, 2026 | Apr 23, 2026 | May 5, 2026 | May 12, 2026 | May 11, 2026 | May 11, 2026 | Apr 29, 2026 | Apr 15, 2026 | Apr 9, 2026 |
| Sentiment & Reviews |
| Sentiment | positive | positive | positive | negative | mixed | negative | mixed | mixed | mixed | negative |
| Score | 82/100 | 62/100 | 75/100 | 35/100 | 55/100 | 35/100 | 65/100 | 45/100 | 48/100 | 28/100 |
| Praises | - Exceptional customer service interactions build long-term trust and brand loyalty for shoppers
| - User-Friendly Navigation
- Competitive Pricing and Deals
| - Broad product selection and consistent sizing options drive high customer satisfaction across diverse family needs
| - Consistent value through frequent discounts and rewards programs keeps loyal shoppers returning to the platform
| - Convenient curbside pickup and delivery services save time for busy families and multitaskers
| - High quality apparel materials and comfortable fit drive strong brand loyalty among repeat customers
| - Access to unique handmade products from small businesses drives high user satisfaction
| - Fast shipping and delivery times keep customers satisfied with their online shopping experience
| - Product Variety and Deals
- Virtual Try-On Features
| - Product Selection
- Ease of Use
|
| Complaints | - Technical regressions post-update prevent product selection and cart functionality for mobile users
| - App Stability and Crashes
- Order Fulfillment and Cancellations
| - Technical instability including application crashes and loading failures prevents users from completing purchase transactions
| - Frequent application crashes and freezing during filter usage disrupt the shopping experience for mobile users
| - Inaccurate online inventory and stock status lead to order cancellations and customer frustration
| - Login and account creation failures prevent users from accessing the app entirely
| - Persistent UI scrolling regressions force the page to jump to the top unexpectedly
| - Automated bot activity during limited product drops prevents genuine customers from securing purchases
| - Technical Instability and Crashes
- Login and Authentication Failures
- Payment and Checkout Errors
| - Inaccessible Customer Support
- Shipping Failures
|
| Requests | - Expanded inventory of trendier and edgier fashion styles to supplement classic offerings
| - | - Integrated account management features for store credit cards to avoid external banking application reliance
| - Improved product visualization tools like image zooming to better evaluate items before purchasing online
| - Enhanced filtering options to exclude online-only items from in-store pickup search results
| - Automated application of store credit to online purchases to avoid manual checkout friction
| - Improved search filtering to group matching jewelry sets and accessories together
| - Dark mode interface requested to improve visual comfort during late-night browsing sessions
| - | - |
| Strategic Intel |
| Strengths | - High-touch service model builds long-term customer trust
- O2O integration via curbside pickup bridges physical retail
- Loyalty program gamification drives repeat purchase frequency
| - Massive user base (2.2M+ ratings)
- Exclusive high-end brand partnerships (Nike, lululemon)
- Integrated Macy's Pay for seamless rewards application
| - Integrated loyalty dashboard gamifies repeat purchase frequency
- Proprietary credit card integration increases switching costs
- Broad family-focused catalog sustains high organic install velocity
| - Integrated loyalty-to-payment loop via Kohl's Pay
- Physical-to-digital inventory bridge via in-store price scanner
| - Proprietary Drive Up service creates a physical-digital fulfillment barrier
- Circle loyalty program integrates payment and savings into a single barcode
- AR-based virtual try-on reduces return rates in high-margin beauty
| - Technical fabric design drives repeat purchase behavior
- Studio content library creates high-margin subscription revenue
| - Brand identity focused on human-made goods creates a premium feel
- Direct seller-buyer communication builds high-trust retention loops
- Editorial-led curation drives deeper browse sessions
| - Exclusive access to Jordan-brand inventory
- Deep integration of Nike Member rewards
- High-fidelity in-store barcode scanning tools
| - High-utility AR diagnostic tools (GLAMlab, Skin Analysis)
- Flexible cash-off rewards system
- Massive user base with 2.4M+ ratings
| - Superior AR try-on technology
- Strongest market share in pre-owned/vintage sneakers
- High-end editorial and lifestyle branding
|
| Weaknesses | - Technical regressions in the latest update break cart functionality
- Removal of product composition data increases return risk
- Inconsistent in-store service quality across regions
| - Critical 'filter crash' bug in search
- High frequency of order cancellations/verification issues
- Maintenance-only update cycle (v2604.2.0)
| - Persistent app crashes during checkout
- Lack of in-app credit card management
- Inconsistent pricing display during Apple Pay transactions
| - High crash frequency during filter usage
- Inaccurate inventory reporting
- Low recent user engagement
| - Inaccurate inventory data leads to frequent order cancellations
- Complex payment flows block transactions
- Search results lack relevance for specific item discovery
| - Persistent login failures block user access
- Inaccurate inventory data triggers order cancellations
- 0.7★ Android-iOS rating gap on majority Android base
| - Persistent UI scrolling regressions force page jumps
- Notification spam creates cluttered user experience
- Rising AI-generated content dilutes marketplace value
| - Bot-driven inventory depletion during drops
- Frequent login loops and app crashes
- Inaccurate local store inventory filtering
| - Critical authentication failures (Login loops)
- Payment processing instability
- Frequent app crashes during search
| - Extreme customer support latency (30+ days)
- Unreliable shipping via SWIFT courier
- Broken search filters and UI stability issues
|
| Pricing | free | free | free | free | freemium | freemium | free | free | free | free |
| Momentum | Active | Maintenance | Active | Intense | Active | Active | Active | Active | Steady | Maintenance |
| Update Cadence | 5 versions, ~4d avg | 5 versions, ~11d avg | 5 versions, ~10d avg | 5 versions, ~9d avg | 5 versions, ~9d avg | 5 versions, 3 majors/6mo, ~17d avg | 5 versions, ~9d avg | 5 versions, ~5d avg | 5 versions, 3 majors/6mo, ~40d avg | 5 versions, ~8d avg |
