| Core Identity |
| Developer | Mosaic S.r.l. | DeepL SE | Translator Text & Voice Translator | MWM | Mor Tosbaa Mobile | NAVER Corp. | FB PUBLISHING LLC | Trupti Parsaniya | Air Apps Systems | Escolha Tecnologia |
| Category | Productivity | Reference | Books & Reference | Reference | Productivity | Reference | Reference | Utilities | Utilities | Comics |
| Platform | iOS, Android | iOS, Android | Android | iOS | Android | Android, iOS | iOS | iOS, Android | Android, iOS | Android |
| Store Metrics |
| Rating | 4.7 / 5 | 4.8 / 5 | 4.4 / 5 | 4.7 / 5 | 4.3 / 5 | 4.7 / 5 | 4.5 / 5 | 4.5 / 5 | 4.7 / 5 | 4.0 / 5 |
| Ratings Count | 523,178 | 13,258 | 4,069 | 4,106 | 30,239 | 3,365 | 1,631 | 402 | 20,143 | 458,351 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | Feb 11, 2019 | Apr 26, 2021 | May 29, 2017 | Feb 13, 2024 | Oct 15, 2021 | Sep 11, 2016 | Dec 19, 2017 | Nov 2, 2023 | Apr 13, 2020 | Feb 1, 2015 |
| Last Updated | Apr 20, 2026 | May 19, 2026 | Mar 2, 2026 | Jan 22, 2026 | May 13, 2026 | Mar 4, 2026 | Jan 4, 2024 | Nov 2, 2023 | Mar 23, 2026 | Oct 30, 2025 |
| Sentiment & Reviews |
| Sentiment | mixed | mixed | - | terrible | - | mixed | - | - | mixed | mixed |
| Score | 55/100 | 45/100 | - | 15/100 | - | 45/100 | - | - | 45/100 | 55/100 |
| Praises | - Voice translation features provide reliable communication support for travelers and language learners
| - Natural sounding translation quality for English and European languages keeps users engaged during daily tasks
| - | - Language learning and translation features provide high utility for casual daily communication needs
| - | - Accurate translation performance for Asian languages provides significant utility for daily communication needs
| - | - | - Core translation functionality provides high utility for cross-language communication in daily social interactions
- Keyboard integration allows for fluid translation without switching between multiple messaging applications
| - High quality audio synthesis capabilities provide a satisfying experience for creative users
|
| Complaints | - Aggressive monetization tactics and high subscription costs frustrate users seeking free utility
| - Restrictive free usage limits and aggressive monetization nudges frustrate users who rely on the service daily
| - | - Voice recording functionality fails consistently with error messages across multiple device configurations
- Subscription billing practices trigger unauthorized charges despite trial cancellations or app deletion
- Inaccessible customer support channels prevent resolution of billing disputes and technical feature failures
| - | - Forced language selection logic causes persistent errors when attempting to translate non-Korean language pairs
| - | - | - Aggressive paywall implementation restricts core translation features after a very limited number of uses
- Technical instability including keyboard crashes and failure to load after the latest update
| - Frequent application crashes during the audio saving process disrupt the creative workflow
- Aggressive advertisement frequency creates a negative experience for new and returning users
|
| Requests | - Expansion of language support to include specific African and regional dialects
| - Addition of audio playback controls to adjust speed and volume for better language learning utility
| - | - Expanded language support for African and Celtic dialects to improve regional inclusivity
| - | - Expanded offline translation support for additional languages beyond the current limited selection
| - | - | - Toggle for informal language settings to ensure translations sound natural in casual social contexts
| - Human-like voice modulation is requested to reduce the artificial robotic tone
|
| Strategic Intel |
| Strengths | - 100+ language library supports broad international market penetration
- Offline-first architecture reduces dependency on constant connectivity
- Voice-to-voice utility drives high-value professional subscriptions
| - High-accuracy engine sustains organic install velocity
- B2B glossaries create enterprise switching costs
- Minimalist interface reduces cognitive load
| - | - Voice-to-voice translation workflow reduces cognitive load for travelers [Product Design]
| - | - Regional linguistic superiority in Korean/Japanese
- OS-level translation via Papago Mini
- Integrated study-note retention loops
| - | - | - Keyboard-first integration reduces cognitive load [Platform: iOS/Android]
- 60-language library enables broad international reach [Market: Global]
| - Iconic voice profile functions as a primary acquisition hook
- ASR visual marker increases session duration via feedback loops
|
| Weaknesses | - Weekly subscription price point above category median
- Persistent review prompts erode daily session quality
- Translation inaccuracies for Slavic languages undermine service trust
| - Premium tier pricing above category median
- Persistent connectivity bugs on standard networks
- Restrictive free-tier limits causing high-frequency churn
| - | - Persistent voice-recording crashes across device configurations [Technical Debt]
- Opaque subscription billing practices driving high refund volume [Monetization]
- Non-functional support channels preventing issue resolution [Customer Service]
| - | - Rigid Korean-default language logic
- Poor translation quality for European languages
- Account synchronization failures
| - | - | - Paywall triggers after minimal usage [Metric: High-frequency complaint]
- 0.95★ rating gap between iOS and Android [Metric: Android instability]
| - Frequent crashes during audio export
- Aggressive ad frequency disrupts navigation
- Lack of natural voice modulation
|
| Pricing | freemium | freemium | free | subscription | free | free | free | free | freemium | freemium |
| Momentum | Steady | Active | - | Active | - | Active | - | - | Steady | Zombie |
| Update Cadence | 5 versions, ~21d avg | 5 versions, ~10d avg | - | 5 versions | - | 5 versions | - | - | 5 versions, ~28d avg | 1 versions, 1 majors/6mo |
