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Sephora US: Makeup & Skincare vs its rivals

Side-by-side comparison against Sephora US: Makeup & Skincare's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Sephora US: Makeup & Skincare
This App
Perfumerías Primor
Nemesis
The Mall
Contender
Source Beauty
Contender
Guardian VN
Contender
Cult Beauty: Beauty & Makeup
Contender
FINN FLARE – магазин одежды
Peer
Crate & Barrel
Peer
Best Buy: Tech Deals & Savings
Peer
Groupon - Local Deals Near Me
Peer
Core Identity
DeveloperSephora USA, IncPrimorThe Mall BDSource BeautyPATI ONE MEMBER COMPANY LIMITEDTHG (The Hut Group)FINN FLARECrate and BarrelBest Buy Co., Inc.Groupon, Inc.
CategoryShoppingShoppingBeautyShoppingShoppingShoppingShoppingShoppingShoppingShopping
PlatformiOSiOS, AndroidAndroidAndroid, iOSAndroid, iOSAndroid, iOSAndroid, iOSiOS, AndroidiOSAndroid, iOS
Store Metrics
Rating4.9 / 54.8 / 54.6 / 54.8 / 54.0 / 54.9 / 54.9 / 54.7 / 54.9 / 54.8 / 5
Ratings Count425,5127091,0011,17148626,1676,73712,0571,671,318587,850
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateSep 30, 2010May 4, 2022Nov 22, 2020Jun 26, 2023Dec 14, 2021Oct 15, 2021Mar 22, 2018May 31, 2012May 16, 2009Feb 27, 2010
Last UpdatedMay 12, 2026Apr 22, 2026Apr 22, 2026Apr 12, 2026Apr 28, 2026May 18, 2026May 6, 2026Apr 27, 2026Jun 25, 2026Jun 25, 2026
Sentiment & Reviews
Sentimentnegative------mixedpositive-
Score25/100------45/10085/100-
Praises
  • Fast and reliable shipping services keep customers returning for repeat purchases
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  • User friendly interface design makes account management and credit card payments feel efficient
  • Curbside pickup convenience
-
Complaints
  • Review section navigation resets to the top of the page when expanding text
  • Persistent authentication errors prevent users from signing into their accounts
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  • Frequent application crashes during cart access or product viewing break the shopping flow
  • Marketplace navigation friction
-
Requests
  • Dark mode interface option requested to improve visual comfort during late night shopping
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  • Native iPad support is required to provide a functional experience for browsing furniture
  • Improved search filtering
-
Strategic Intel
Strengths
  • Integrated Beauty Insider loyalty ecosystem provides stronger long-term retention than transactional discount models
  • Exclusive partnerships with high-end beauty labels like Fenty Beauty sustain brand equity
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  • Design Trade Program locks in high-volume professional purchasing
  • AR visualization reduces high-ticket return rates
  • Registry integration drives high-intent customer acquisition
  • Price Match Guarantee prevents showrooming-driven churn
  • AR visualization reduces high-value item return rates
  • Omnichannel curbside pickup creates physical-digital bridge
  • High-volume inventory across beauty and fitness sustains daily active usage
  • Apple Pay integration reduces friction in the checkout funnel
Weaknesses
  • Persistent authentication errors block core shopping flows
  • Review navigation resets to the top of the page during browsing
  • Inaccurate stock status displays lead to wasted time
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  • Frequent cart crashes during checkout
  • Registry inventory logic failures
  • Lack of native tablet interface
  • Membership-gated deals create friction for casual users
  • Marketplace expansion introduces third-party quality risks
  • Legacy checkout flows occasionally lag
  • Infinite-scroll discovery creates decision fatigue
  • Lack of personalized filters compared to curated competitors
  • Android-iOS rating parity is non-existent due to lack of recent Android development
Pricingfreemiumfreefreefreefreefreefreefreefreemiumfree
MomentumActiveIntenseIntense-Intense-IntenseMaintenanceMaintenanceIntense
Update Cadence5 versions, 2 majors/6mo, ~22d avg5 versions5 versions-5 versions-5 versions2 versions, ~35d avg3 versions, ~21d avg5 versions, ~7d avg

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Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Sephora US: Makeup & Skincare, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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