MARLVEL

Tape Measure™ vs its rivals

Side-by-side comparison against Tape Measure™'s closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Tape Measure™
This App
magicplan
Nemesis
Measure
Contender
AR Ruler: Digital Tape Measure
Contender
Floor Plan Creator
Peer
Laser Level 2023
Peer
POLYCAM
New Kid
Core Identity
DeveloperLevel Labs, LLCTechnologies magicplan Inc.AppleGrymala sp. z o.o.Sebastian KemperMYSTIC MOBILE APPS LLCNarumi Inada
CategoryUtilitiesProductivityUtilitiesProductivityHouse & HomeUtilitiesGraphics & Design
PlatformiOSiOS, AndroidiOSiOSAndroid, iOSiOS, AndroidAndroid, iOS
Store Metrics
Rating4.4 / 54.7 / 53.1 / 54.7 / 54.1 / 52.5 / 54.0 / 5
Ratings Count85,24640,1071,7029321426
PriceFreeFreeFreeFreeFreeFree$4.99
Release DateSep 19, 2017Apr 9, 2011Jul 27, 2018Dec 28, 2017May 8, 2025Mar 31, 2023Mar 29, 2020
Last UpdatedApr 10, 2026Apr 14, 2026Dec 12, 2025Apr 17, 2026May 14, 2026Feb 17, 2026May 12, 2020
Sentiment & Reviews
Sentimentmixed-mixed----
Score45/100-50/100----
Praises
  • Accurate measurement functionality provides a reliable alternative to carrying physical tape measures for casual users
-
  • Ad-free and native experience
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Complaints
  • Aggressive subscription paywalls prevent access to core measuring features and frustrate users expecting a free tool
-
  • Lack of persistent storage
  • AR instability
----
Requests--
  • Measurement history log
----
Strategic Intel
Strengths
  • Broad toolset (10+ utilities) increases session frequency
  • Lidar-enabled 3D scanning provides a technical differentiator
  • Cross-platform presence on Apple Vision Pro establishes early-adopter authority
-
  • Native iOS system-level integration ensures stability
  • Ad-free, zero-cost model sustains brand trust
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Weaknesses
  • 45/100 sentiment score indicates high user friction
  • Aggressive subscription gating triggers negative reviews
  • Technical instability on non-Lidar devices
-
  • No persistent measurement history log
  • 3.09-star rating indicates core accuracy frustration
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Pricingsubscriptionfreemiumfreefreefreefreefree
MomentumIntenseIntenseZombieIntenseIntenseActive-
Update Cadence5 versions5 versions1 versions5 versions5 versions5 versions-

Compare Tape Measure™ head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Tape Measure™, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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