Report updated May 5, 2026

Hello Neighbor is an established games app that is free with in-app purchases. With a 3.9/5 rating from 674.9K reviews, it shows polarized user reception. Users particularly appreciate nostalgic gameplay loop and compelling story narrative drive long-term player retention, though aggressive monetization gating acts two and three behind a paywall frustrates players remains a common concern.

What is Hello Neighbor?

Hello Neighbor is a stealth-horror game for mobile devices where players infiltrate a neighbor's house to uncover secrets while avoiding an adaptive AI.

Users hire this app for the challenge of outsmarting a learning AI in a horror-themed puzzle environment. The core job is to test tactical stealth against a dynamic pursuer.

Current Momentum

v2.3 · 12mo ago

Maintenance
  • Shipped technical updates for mobile compatibility
  • Maintained core stealth-horror gameplay loop

Active Nemesis

Granny

Granny

By Dennis Vukanovic

Other Rivals

Granny: Chapter Two
Case Manager
Death Park: Scary Horror Clown
Poppy Playtime Chapter 1
The Case of the Golden Idol
Identity V
Scary Granny Nun:Chapter 2

7-Day Rank Pulse 🇺🇸

Puzzle
#94
8

Rating Pulse 🇺🇸

Recent User Mood

What makes this app unique?

What Does It Look Like?

Loading...

What Are The Key Features?

Adaptive AIDifferentiator

Enemy AI learns player movement patterns and places traps or cameras in response to specific tactics

Stealth Horror GameplayStandard

Objective-based infiltration of a neighbor's house to uncover basement secrets

Multi-Platform UniverseDifferentiator

Connected game series including prequel, sequel, and multiplayer spin-offs

How much does it cost?

Freemium
  • Free-to-play base game
  • In-app purchases available

Monetization relies on ad-supported gameplay and in-app purchases, typical for high-install volume mobile titles.

What do users think recently?

High confidence · Latest 100 of 197 total reviews analyzed · Based on 197 reviews. Signal may be noisy.

How did the latest release land?

Overall
3.9/ 5
(674.9K)
Current version
4.0/ 5
+0.1 vs overall
(132.9K)
Main signal post-update: nostalgic gameplay loop and compelling story narrative drive long-term player retention.

What is the recent mood?

Mixed

Recent user voice shows a mixed sentiment. Users appreciate nostalgic gameplay loop and compelling story narrative drive long-term player retention and minimal ad frequency creates a clean and immersive experience for mobile players, but report aggressive monetization gating acts two and three behind a paywall frustrates players and technical instability and visual glitches disrupt the core horror experience post-update.

What Users Love

Nostalgic gameplay loop and compelling story narrative drive long-term player retention
Minimal ad frequency creates a clean and immersive experience for mobile players

What Frustrates Users

Aggressive monetization gating acts two and three behind a paywall frustrates players
Technical instability and visual glitches disrupt the core horror experience post-update

What Users Want

Practice mode without the neighbor allows new players to learn mechanics safely

View the full user-sentiment analysis

Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.

Go deeper

What is the competitive landscape for Hello Neighbor?

How's The Games Market?

How does it evolve in the Games market?

The app maintains a presence in the Games category with over 670,000 total ratings across platforms. The mixed sentiment score of 45 indicates that while the core concept is strong, monetization and stability issues are currently limiting growth.

Rank progression

200 active rankings tracked — 30-day window

The rivals identified

Nemeses(1)

Granny icon

Dennis Vukanovic

4.3(4.3M)

The definitive mobile stealth-horror benchmark featuring a persistent AI pursuer and high-frequency content updates.

Differentiators

  • Persistent, non-scripted AI pathfinding
  • High-frequency content updates and seasonal events

Head to head

The target app must leverage its superior AI tech to create more dynamic, unpredictable encounters to differentiate from the 'escape room' puzzle-heavy loop that Granny dominates. Prioritize a more frequent content update cadence to prevent the player base from migrating to the more active Granny ecosystem.

Contenders(4)

Case: Animatronics

Olesya Shlyakhtina

Features a high-stakes stealth environment where players must hide from intelligent robotic pursuers in a police station.

Differentiators

  • Tablet-based security camera monitoring
  • Resource management (flashlight battery)

A first-person horror game with a strong emphasis on stealth and solving puzzles while being stalked by an AI clown.

Differentiators

  • Multi-ending narrative structure
  • Active development and frequent feature updates
Mr. Meat: Horror Escape Room

Keplerians

Focuses on sneaking into a dangerous antagonist's home to rescue a hostage using stealth and puzzle-solving.

Differentiators

  • Hostage rescue mechanics
  • Dynamic AI behavior based on sound

Iterates on the stealth-horror formula by adding a second AI pursuer, increasing the difficulty of avoiding detection.

Differentiators

  • Multi-AI threat management
  • Expanded map complexity

Same space(3)

A major asymmetrical horror game that prioritizes stealth and evasion over direct combat.

Differentiators

  • Asymmetrical 4v1 multiplayer
  • Deep character class system
The Baby In Yellow

Team Terrible

A viral stealth-horror game involving domestic tasks and avoiding a supernatural antagonist in a house.

Differentiators

  • Domestic task-based gameplay loop
  • Supernatural horror elements
Poppy Playtime Chapter 1

Mob Entertainment

A leading mascot-horror title that shares the same target audience of fans looking for puzzle-heavy horror experiences.

Differentiators

  • GrabPack puzzle mechanics
  • High-fidelity mascot-horror aesthetic

Compare Hello Neighbor against every rival

All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.

Go deeper

The outtake for Hello Neighbor

Strengths to defend, gaps to attack

Core Strengths

  • Adaptive AI creates unpredictable encounters that differentiate the core loop
  • Franchise-wide cross-promotion drives organic acquisition

Critical Frictions

  • Paywall gating acts two and three behind a single-purchase barrier
  • Technical instability post-update causes visual glitches and persistent crashes

Growth Levers

  • Implementation of a non-hostile practice mode to lower the barrier for new players
  • Cross-platform save synchronization to reduce churn when switching devices

Market Threats

  • Granny's 3-release cadence in the last 6 months outpaces current update frequency
  • Rising mascot-horror titles capture younger demographic attention

What are the next best moves?

highMaintain

Rebuild technical stability because post-update crashes disrupt the core horror experience → reduce churn.

Technical instability is a top-three complaint theme in recent sentiment analysis.

Trade-off: Pause new content development for one sprint to focus on stability.

mediumInvest

Ship cross-platform save synchronization because progress loss is a recurring pain point → improve retention.

Users report losing all saved data when moving between devices.

Trade-off: Deprioritize the requested practice mode to allocate engineering hours to data persistence.

A counter-intuitive read

The app's reliance on a single-act free model is not a failure of monetization, but a necessary filter to protect the high-fidelity horror experience from low-intent casual users.

Feature Gaps vs Competitors

  • Persistent, non-scripted AI pathfinding (available in Granny)
  • Multi-AI threat management (available in Granny: Chapter Two)

Key Takeaways

Hello Neighbor holds its category lead through unique AI-driven mechanics but bleeds players to more active live-ops competitors, so revenue growth hinges on stabilizing the technical experience and easing the paywall friction for later acts.

Where Is It Heading?

Declining

The stealth-horror market is consolidating around titles with higher content velocity and lower entry friction. Hello Neighbor's current maintenance-mode cadence leaves it exposed to more agile rivals, so the PM must prioritize stability and monetization balance to prevent further erosion of the player base.

Technical instability post-update causes persistent crashes, which erodes the immersive horror experience and drives negative sentiment.

Aggressive paywall gating for later acts creates conversion friction, leading to player frustration and potential migration to free-to-play competitors.

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Hello Neighbor, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app has transitioned into a maintenance phase, with declining sentiment driven by technical instability and aggressive monetization gating.

declined

Sentiment Score and Rating

added

Maintenance Mode Status

declined

Technical Stability Complaints

added

Competitive Update Velocity

shifted

Monetization Gating

Cite this report

Marlvel.ai. “Hello Neighbor Intelligence Report.” Updated May 5, 2026. https://marlvel.ai/apps/com-tinybuildgames-helloneighbor

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