Pregnancy Tracker・App by Moms vs its rivals

Side-by-side comparison against Pregnancy Tracker・App by Moms's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Core Identity
DeveloperWachanga LTDPhilips Digital UK LimitedEveryday Health, Inc.Everyday Health, Inc.Aleksei NeimanNighp Software LLCPeanut App Limited
CategoryMedicalMedicalMedicalMedicalMedicalMedicalLifestyle
PlatformAndroid, iOSAndroid, iOSiOSAndroid, iOSiOS, AndroidiOS, AndroidiOS
Store Metrics
Rating4.8 / 54.8 / 54.9 / 54.9 / 54.8 / 54.8 / 54.4 / 5
Ratings Count13,52873,600373,868288,56066,089227,03411,102
PriceFreeFreeFreeFreeFreeFreeFree
Release DateMar 20, 2017Apr 5, 2012Feb 1, 2019Aug 23, 2010Jul 20, 2014Mar 12, 2014Feb 6, 2017
Last UpdatedApr 30, 2026Apr 30, 2026May 4, 2026May 1, 2026Apr 2, 2026Mar 26, 2026Apr 13, 2026
Sentiment & Reviews
Sentimentmixedexcellentexcellentexcellent---
Score65/10085/10085/10095/100---
Praises
  • Weekly pregnancy development updates provide helpful educational content for expectant parents
  • Realistic 3D fetal development models provide deep emotional connection for expectant parents
  • Free access to comprehensive pregnancy tracking tools provides high value without aggressive paywalls
  • Comprehensive weekly pregnancy tracking and developmental insights keep expectant parents informed throughout their journey
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Complaints
  • Aggressive paywall implementation blocks access to core features immediately after data entry
  • Aggressive monetization tactics lock previously free features behind a subscription paywall
  • Community moderation and user profile visibility changes raise significant privacy and safety concerns
  • Lack of a dedicated nutrition tracker limits the ability to monitor dietary intake during pregnancy
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Requests
  • Transparent free tier access to allow evaluation before committing to a subscription
  • Restoration of free access to essential pregnancy tracking tools like the contraction counter
  • Enhanced privacy controls for community interactions to protect vulnerable users from unwanted attention
  • Integrated nutrition and dietary logging tools to better monitor daily intake during pregnancy
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Strategic Intel
Strengths
  • Medical-grade gestational calculator anchors daily habit
  • PDF report generator provides tangible prenatal value
  • High-fidelity 3D visualization creates emotional lock-in
  • Social invitation system drives organic acquisition
  • Cross-platform availability supports 80M+ downloads
  • Medically-vetted content library functions as a high-trust barrier to entry
  • Cross-stage tracking creates long-term user habituation
  • Affiliate registry integration provides a non-intrusive revenue stream
  • Medical Advisory Board-approved content establishes clinical trust
  • Loyalty program creates a B2B distribution moat
  • Community birth clubs drive long-term retention
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Weaknesses
  • Aggressive paywall post-onboarding triggers high churn
  • 0.25 rating gap between iOS and Android
  • Profile-setup crashes in the latest release
  • Aggressive subscription gating of core utilities
  • Lack of transparency on subscription costs
  • Postpartum logging instability causes data loss
  • Community profile visibility changes drive churn
  • Reliance on ad-inventory limits revenue per user
  • Lack of dedicated nutrition tracker
  • Limited postpartum utility vs specialized trackers
  • Static content model vs AI-driven competitors
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Pricingfreemiumfreemiumfreefreefreemiumfreefreemium
MomentumActiveActiveMaintenanceActiveIntenseIntenseIntense
Update Cadence5 versions, ~9d avg5 versions, 1 majors/6mo, ~26d avg3 versions, ~21d avg5 versions, ~8d avg5 versions5 versions5 versions

Compare Pregnancy Tracker・App by Moms head-to-head

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AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Pregnancy Tracker・App by Moms, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0