Wikiloc - Trails of the World vs its rivals

Side-by-side comparison against Wikiloc - Trails of the World's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Core Identity
DeveloperWikiloc Outdoor SLAllTrails, Inc.Bikemap GmbHAvenza Systems Inc.komoot GmbHTrailBehindGroundspeak Inc.Half Mile Labs LLCGoldlab Applications Yazilim Bilişim Anonim ŞirketiTruckersReport.com
CategoryNavigationHealth & FitnessNavigationNavigationHealth & FitnessNavigationNavigationNavigationNavigationNavigation
PlatformAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidAndroid, iOSiOSiOS, AndroidiOS, AndroidiOSiOS, Android
Store Metrics
Rating4.8 / 54.9 / 54.7 / 54.8 / 54.7 / 54.8 / 54.8 / 54.8 / 54.5 / 54.7 / 5
Ratings Count5,0771,026,2439,334124,6867,44631,85563,57621,04028,25234,783
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateMay 19, 2011Dec 17, 2010Apr 16, 2013Sep 19, 2010Jul 11, 2011May 22, 2017Sep 16, 2009May 7, 2013Sep 6, 2023Jan 13, 2020
Last UpdatedApr 13, 2026Apr 28, 2026Apr 13, 2026Nov 5, 2025Apr 22, 2026Feb 17, 2026Apr 2, 2026Apr 9, 2026Apr 10, 2026Apr 16, 2026
Sentiment & Reviews
Sentimentmixedmixed-mixedmixed-mixed---
Score55/10055/100-45/10043/100-55/100---
Praises
  • Reliable trail navigation and offline map access provide confidence for outdoor exploration
  • Offline map downloads provide essential navigation security for hikers in remote areas without cellular service
-
  • Offline GPS functionality enables reliable navigation in remote areas without cellular service
  • Route Planning & Discovery
  • Device Integration
-
  • Outdoor exploration mechanics encourage users to visit new locations and trails daily
---
Complaints
  • GPS tracking inaccuracies and straight-line rendering issues disrupt the utility of recorded routes
  • Aggressive monetization tactics and frequent paywall prompts disrupt the user experience for both free and paid users
-
  • Recent updates restrict free custom map imports and force users toward the store
  • Severe Battery Drain
  • Stability & Performance
-
  • Aggressive paywall restrictions limit access to basic caches for free-tier users
---
Requests
  • Granular privacy controls for activity uploads to prevent automatic public sharing of home locations
  • Improved filtering and search functionality to better manage trail discovery and reduce map clutter
-
  • Native vehicle dashboard integration to allow hands-free navigation during outdoor activities
--
  • Driving navigation integration within the app to simplify travel between cache locations
---
Strategic Intel
Strengths
  • 77 million trail database creates a high barrier to entry
  • Hardware-integration partnerships with Garmin and COROS lock in power users
  • Community-generated trail database reduces acquisition costs
  • Editors' Choice badge sustains organic velocity
-
  • Professional-grade map store partnerships sustain high-intent user acquisition
  • Offline-first architecture creates a functional moat in remote environments
  • Granular sport-specific routing logic (surface/difficulty awareness)
  • Strong community-driven 'Highlights' ecosystem
  • Deep hardware integration (Garmin, Wahoo, Bosch)
-
  • Global community network effect creates a treasure hunt barrier
  • Physical-digital hybrid experience increases switching costs
  • 25-year brand history sustains organic install velocity
---
Weaknesses
  • Public-by-default activity sharing drives privacy complaints
  • 0.7★ Android-iOS rating gap indicates platform-specific UI/UX neglect
  • Premium tier pricing above category median
  • 0.28★ Android-iOS rating gap
  • High battery consumption during tracking
-
  • Premium tier gating of custom imports creates high churn risk
  • Lack of vehicle dashboard integration limits usage in off-road segments
  • Extreme battery consumption during navigation
  • Stability regressions and laggy map performance
  • Aggressive subscription prompts for existing paid users
-
  • Premium tier at category-median pricing
  • 0.2★ Android-iOS rating gap
  • Login failures post-update
---
Pricingfreemiumsubscriptionfreemiumfreemiumfreemiumfreesubscriptionfreemiumsubscriptionfree
MomentumIntenseIntenseIntenseIntenseIntenseActiveIntenseIntenseIntenseIntense
Update Cadence5 versions5 versions, ~5d avg5 versions5 versions5 versions, 4 majors/6mo, ~9d avg5 versions5 versions5 versions5 versions5 versions

Compare Wikiloc - Trails of the World head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Wikiloc - Trails of the World, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0