Coolors vs its rivals

Side-by-side comparison against Coolors's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Coolors
This App
Core Identity
DeveloperCoolors srl88 TechMobirise LtdMust Have AppsNextPixel appsPredis AIfida.pkDOSA AppsDELIX SOFTWARE SH.P.KUNUM, Inc.
CategoryGraphics & DesignGraphics & DesignDeveloper ToolsGraphics & DesignGraphics & DesignPhoto & VideoArt & DesignArt & DesignGraphics & DesignGraphics & Design
PlatformiOS, AndroidAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidAndroidAndroidiOS, AndroidiOS, Android
Store Metrics
Rating4.8 / 54.4 / 50.0 / 54.6 / 55.0 / 54.8 / 54.1 / 54.6 / 54.6 / 54.5 / 5
Ratings Count10,34247802,38723082,64320,8322,84312,175
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateJan 18, 2015Oct 26, 2024Feb 2, 2026Dec 27, 2023May 14, 2025Jul 6, 2023Jan 24, 2019Nov 30, 2022Oct 16, 2014Jan 7, 2016
Last UpdatedSep 2, 2022Dec 19, 2025Apr 3, 2026Apr 24, 2026Mar 14, 2026Sep 28, 2025Apr 2, 2026Aug 10, 2025Apr 29, 2026Mar 31, 2026
Sentiment & Reviews
Sentimentmixedterrible---mixed--mixedterrible
Score45/10015/100---45/100--45/10015/100
Praises
  • Randomized color palette generation provides immediate inspiration for digital artists and design students
  • Simple logo generation interface allows users to create basic designs quickly
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  • Automated content creation tools provide significant value for small business social media management
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  • Creative template variety allows users to elevate their social media graphics quickly
  • Long-term users appreciate the historical utility of the visual grid planning tool
Complaints
  • Subscription model implementation restricts access to previously purchased features for long-term users
  • Persistent error messages prevent users from generating logos after the initial setup
  • AI-generated logos consistently contain spelling errors and nonsensical text characters
  • Aggressive paywalls and subscription prompts frustrate users immediately upon first launch
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  • Aggressive monetization and subscription management friction frustrate users seeking transparent pricing
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  • Frequent app freezing and unresponsiveness during the design process frustrate active users
  • Recent updates removed critical grid management features like manual photo swapping and hiding
  • Persistent synchronization failures between the application and social media accounts disrupt core planning
Requests
  • One-time purchase option for lifetime access to professional features instead of recurring subscriptions
  • Manual editing tools are required to correct spelling errors in generated logos
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  • Localized language support for non-English speaking markets to improve accessibility
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  • Comprehensive video tutorials are needed to help users understand the editing tools
  • Users request the restoration of the previous interface and manual grid management tools
Strategic Intel
Strengths
  • High-velocity generator sustains organic install velocity
  • Tailwind CSS integration creates developer-workflow lock-in
  • WCAG contrast checker provides professional-grade utility gate
  • 20+ style library provides high aesthetic variety
  • AR mock-up feature increases perceived product value
  • AI-first workflow minimizes user decision fatigue
  • Source-code export model eliminates platform lock-in
  • AI-generated design variants accelerate creative iteration
  • Block-based architecture supports offline-first development
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  • AI-driven content generation reduces production time for non-designers
  • Multi-platform scheduling creates high switching costs for SMBs
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  • Vector-based toolset creates high switching costs
  • SVG interoperability hooks freelance professionals
  • Layer-based editing enables complex design output
  • Visual grid-planning utility drives daily habit formation through aesthetic consistency
  • Multi-user collaboration features enable B2B expansion into agency workflows
Weaknesses
  • 0.7★ Android-iOS rating gap
  • Subscription model revokes access for legacy users
  • Persistent account sign-in failures
  • High-frequency error messages block core utility
  • AI text rendering consistently produces gibberish
  • Aggressive paywall timing triggers immediate churn
  • No unified cloud-sync for multi-device workflows
  • Lack of established social proof compared to logo-generation rivals
  • Manual block-assembly friction
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  • Subscription cancellation friction drives high churn among casual users
  • Technical instability during sessions disrupts the core content workflow
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  • Frequent canvas freezing during editing
  • Lack of onboarding tutorials
  • Aggressive paywalls without free trial periods
  • High-frequency sync failures disrupt core planning workflow for professional users
  • Removal of manual grid-management tools creates significant friction in the primary user journey
Pricingfreemiumfreemiumfreemiumfreemiumfreefreemiumfreemiumfreemiumfreesubscription
MomentumZombieActiveMaintenanceIntenseIntenseMaintenance--IntenseMaintenance
Update Cadence2 versions, ~1345d avg5 versions2 versions, ~11d avg5 versions3 versions2 versions, ~208d avg--5 versions, ~7d avg3 versions, ~33d avg

Compare Coolors head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Coolors, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0