CRM Analytics

CRM Analytics

By salesforce.com

CRM Analytics is a specialized mobile extension of the Salesforce ecosystem, designed to empower Sales Cloud and Service Cloud users with on-the-go access to business intelligence. By transforming complex enterprise data into a native mobile experience, the app enables field-based employees to make informed, data-driven decisions without needing a desktop environment. Positioned as a value-add utility for existing Salesforce subscribers, the app excels by bridging the gap between heavy-duty CRM infrastructure and mobile productivity. Its primary differentiator is the seamless integration of Einstein-powered predictive insights, which provides users with proactive answers rather than just static dashboard views.

The App DNA

What makes this app unique?

For Salesforce Sales Cloud and Service Cloud users who require mobile access to business data, analytics, and AI-driven insights while working remotely.

What does it look like?

Key features

Einstein-Powered Predictionsedge

Leverages AI to provide predictive insights and answers directly within the mobile interface

Interactive Sample Appsedge

Includes pre-built sample applications to demonstrate capabilities and use cases

Salesforce Native Integrationstandard

Provides seamless access to Sales Cloud and Service Cloud data in a mobile-optimized environment

Actionable Analyticsstandard

Allows users to view and interact with business data and dashboards on the go

How much does it cost?

freeFree app download for existing Salesforce users

The app serves as a mobile extension for existing enterprise Salesforce customers, functioning as a value-add to the core CRM subscription rather than a standalone monetized product.

Velocity

See all version history

Who built it?

salesforce.com

13+ apps tracked · Business

SalesforceSalesforceSalesforce AuthenticatorSalesforce AuthenticatorSalesforce Field ServiceSalesforce Field ServiceTrailhead GOTrailhead GOSalesforce EventsSalesforce EventsSalesforce MapsSalesforce MapsTrailmojiTrailmojiConsumer Goods CloudConsumer Goods CloudSalesforce AR ExperiencesSalesforce AR ExperiencesLife Sciences Cloud MobileLife Sciences Cloud MobileApolloMD NOWApolloMD NOWSalesforce on TourSalesforce on Tour
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User Sentiment

What do users think recently?

Fresh user feedback skews thrilled. Users appreciate data visualization & insights and ease of use & ui.

How are ratings & reviews evolving?

App Store
4.80 · 1k
Google Play
4.35 · 180

What users say, by theme

What Users Love
  • Data Visualization & Insights
  • Ease of Use & UI
What Frustrates Users
  • Feature Limitations
+ 1 more theme
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Unlock 1 more frustration theme, each backed by review evidence.

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Competition

Competitive landscape for CRM Analytics

How's the Business market?

Read the market outlook

The rivals identified

Microsoft Power BI
Microsoft Power BIactive nemesis

By Microsoft Corporation

Direct competitor in enterprise mobile business intelligence, offering native data visualization and dashboard access for business users.

CRM Analytics vs Microsoft Power BI
Looker Mobile (Legacy)Looker Mobile (Legacy)NemesisTableau MobileTableau MobileNemesisSisense Mobile BISisense Mobile BIContenderSAP Analytics CloudSAP Analytics CloudContenderDDomino Business IntelligenceNemesisQQlik Sense MobileContenderMMicroStrategy LibraryContender

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The Analyst's Read

Key takeaways for CRM Analytics

Where is it heading?

The SWOT

Core Strengths
  • Deep integration with the Salesforce ecosystem
  • Strong AI-driven predictive capabilities via Einstein
  • Highly intuitive and responsive UI
Critical Frictions 3 weaknesses inside
Growth Levers
  • Expand support for third-party data connectors
  • Refine UI/UX for granular data customization
  • Develop search-based analytics to compete with AI-first players
Market Threats 3 threats identified

Unlock 3 critical frictions, 3 market threats and the analyst’s take.

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Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by CRM Analytics, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “CRM Analytics Intelligence Report.” Updated Apr 1, 2026. https://marlvel.ai/apps/crm-analytics

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