Microsoft Power BI is a mobile business intelligence tool for enterprise users to access and annotate data dashboards on iOS and Android.
Product velocity
Active
Daily rank 🇺🇸
#121
▼1Business · free
Sentiment
4.6
171k reviews
Nemesis
Fragmented field
The App DNA
What makes this app unique?
The app removes the dependency on desktop workstations for time-sensitive decision making, allowing professionals to reconcile complex data sets while off-site.
For Business professionals and enterprise teams requiring mobile access to data analytics and reporting tools.
What does it look like?
Key features
Natural language query interface for generating data insights without manual report building.
Secure gateway for connecting mobile reports to local, non-cloud data sources.
Camera-based trigger to filter reports and retrieve context-specific data in real-world environments.
How much does it cost?
Monetization is tied to the broader Microsoft enterprise ecosystem, with the mobile app serving as a utility for existing licensed users.
Velocity
Active developmentperformanceopaqueShow more...
The app ships approximately 0.5 releases per week, maintaining a stable and active development pace. Recent updates are characterized by opaque release notes that prioritize stability and general bug fixes over new feature announcements. This pattern suggests a focus on platform reliability and backend optimization rather than user-facing feature expansion. The development trend remains consistent, with no significant shifts in cadence or content strategy observed in the recent history.
Who built it?
Microsoft
13+ apps tracked · Business
User Sentiment
What do users think recently?
Review voice lately leans excited. Users appreciate mobile navigation and dashboard visualization provide a clear overview of business data for on-the-go professionals and dynamic charts and visuals help teams reconcile complex data sets into actionable business insights, but report frequent app crashes and blank screens prevent users from accessing critical business rosters and reports.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Mobile navigation and dashboard visualization provide a clear overview of business data for on-the-go professionals
- Dynamic charts and visuals help teams reconcile complex data sets into actionable business insights
- Frequent app crashes and blank screens prevent users from accessing critical business rosters and reports
61 of 99 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Microsoft Power BI
How's the Business market?
Microsoft Power BI maintains a consistent presence in the Business category across global markets, with a 4.51 rating across 170,709 total ratings. The gap between free-tier utility and enterprise licensing requirements defines its market position as a retention tool for the broader Microsoft ecosystem.
Read the market outlookThe rivals identified
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Microsoft Power BI
Where is it heading?
The mobile BI market is consolidating around performance and ease of ingestion, leaving Microsoft Power BI exposed if it remains in a maintenance-only cycle. Resolving the current technical friction is essential to maintaining its position as the default mobile interface for enterprise data.
- Frequent crashes and authentication loops erode the daily active habit, which compounds the rating drag already visible on Android.
- The latest release focuses on stability and bug fixes, indicating a maintenance-heavy phase rather than active feature expansion.
The SWOT
- Secure gateway for on-premises data access
- Camera-based QR scanning for context-specific filtering
- Native Excel file ingestion for mobile users
Next best moves
Rebuild authentication flow because repetitive credential entry is a top-cited productivity blocker → reduce session churn
+ 1 more prioritized moveThe counter-intuitive read
The app's stability issues are not just technical bugs…
Read the full takeSince the last report: The product roadmap has shifted from a maintenance-only cycle to include active development of native Excel file ingestion. This change addresses a core user request that previously hindered mobile-native utility.
Bottom line
Addressing the authentication and performance bottlenecks would stabilize the mobile workflow for enterprise users. If the app fails to resolve these stability issues, it risks losing its status as the primary mobile interface for Microsoft's data ecosystem.
Unlock 3 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Microsoft Power BI free to use?
Can I import Excel files directly into the mobile app?
Does Microsoft Power BI work offline?
Sources
- [1] App Store, source
Report last updated