Report updated May 5, 2026
Delete Puzzle: Erase One Part
For casual mobile gamers seeking short, humorous, and logic-based puzzle challenges.
Delete Puzzle: Erase One Part is a well-regarded puzzle app that is completely free. With a 4.5/5 rating from 471.4K reviews, it maintains solid user satisfaction. Users particularly appreciate engaging and relaxing gameplay loop provides a fun experience for younger audiences and casual players, though excessive ad frequency after every level disrupts the flow and frustrates the user experience remains a common concern.
What is Delete Puzzle: Erase One Part?
Delete Puzzle: Erase One Part is a casual narrative-based puzzle game for mobile users, featuring swipe-to-erase mechanics.
Users hire the app for low-stakes, humorous cognitive stimulation during short breaks, where the 'erase' mechanic provides immediate, satisfying feedback.
Current Momentum
v1.1 · 1mo ago
Maintenance- Shipped SDK updates for stability.
- Maintained consistent level-content updates.
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Interactive puzzle mechanic requiring users to swipe to erase specific segments of an image to reveal hidden outcomes
Thematic levels featuring narrative scenarios like catching a cheater or saving a bride
How much does it cost?
- Free-to-play with ad support
Ad-supported model relying on high-volume user engagement to generate revenue.
Who Built It?
Zego Global Pte
Providing casual gamers with mentally stimulating yet accessible puzzle and racing experiences for quick entertainment.
Portfolio
13
Apps
What other apps does Zego Global Pte make?
Explore the full Zego Global Pte report
Portfolio breakdown, audience, momentum, and every app published by Zego Global Pte.
What do users think recently?
High confidence · 64 reviews analyzed · Based on 64 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate engaging and relaxing gameplay loop provides a fun experience for younger audiences and casual players, but report excessive ad frequency after every level disrupts the flow and frustrates the user experience.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Delete Puzzle: Erase One Part?
How's The Puzzle Market?
How does it evolve in the Puzzle market?
The app maintains a 4.48 rating across 471,366 total ratings, indicating a stable but ad-sensitive user base. The high volume of ratings relative to the small recent review sample suggests a mature install base that is now reacting to monetization friction.
Rank progression
48 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
SayGames LTD
Remains the definitive genre leader that popularized the 'erase one part' mechanic, maintaining a massive, active user base.
Differentiators
- Highly polished animations and visual feedback for successful erasures
- Extensive level library with thousands of puzzles updated over several years
- Superior cross-promotion network within the SayGames hyper-casual ecosystem
Head to head
The target app should lean into its 'funny surprise' narrative positioning to differentiate from the more clinical, logic-heavy DOP 2. Defend the user base by increasing the frequency of 'story-driven' content updates to match the engagement depth of the nemesis.
Contenders(2)
Wide View Games
Focuses heavily on the 'story-driven' aspect of erasing parts, specifically targeting the 'drama' and 'love' themes.
Differentiators
- Stronger emphasis on female-centric narratives and relationship-based puzzles
- Visual style that mimics interactive story games more than traditional logic puzzles
SayGames LTD
The latest iteration in the DOP series, offering refined mechanics and modern graphics that directly compete for the same 'erase' puzzle audience.
Differentiators
- Updated art style with more detailed character designs
- Newer puzzle logic that avoids the repetitive tropes of earlier genre entries
Same space(4)
The primary benchmark for 'Brain Test' style games, which the target app explicitly cites as an inspiration and competitor.
Differentiators
- Wider variety of mechanics beyond just erasing (shaking, tilting, dragging)
- Stronger character-based branding with recurring protagonists like 'Tom the Cat'
Focuses on 'finding the truth' or 'catching the cheater' scenarios, which aligns with the target app's 'catching a cheater' levels.
Differentiators
- Investigation-style gameplay where users find clues to solve a mystery
- More dialogue-heavy than the target app
SayGames LTD
The 'sister' mechanic to erasing; users who enjoy solving puzzles by removing parts often play games where they must add parts.
Differentiators
- Additive logic (drawing) rather than subtractive logic (erasing)
- Requires a different type of creative input from the user
Eyewind Limited
A foundational title in the lateral thinking puzzle space that shares the same audience of logic-puzzle enthusiasts.
Differentiators
- Focuses on subverting expectations with 'trick' answers
- Minimalist, hand-drawn aesthetic that influenced the entire genre
New entrants(1)
Apero Game Studio
A rapidly growing title that uses scenario-based logic puzzles with a focus on 'saving' characters.
Differentiators
- Focuses on high-stakes 'rescue' scenarios
- Uses a more vibrant, modern 2D art style compared to the hand-drawn look of older DOP games
Compare Delete Puzzle: Erase One Part against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Delete Puzzle: Erase One Part
Strengths to defend, gaps to attack
Core Strengths
- Narrative-driven humor differentiates from clinical logic puzzles
- Simple mechanics lower the entry barrier for casual players
Critical Frictions
- Excessive ad-to-gameplay ratio drives uninstalls
- Technical instability during active sessions
Growth Levers
- Expand into B2B educational partnerships
- Integrate wearable-friendly mini-puzzles
Market Threats
- DOP 2's massive content library
- Rising user churn from aggressive ad-gating
What are the next best moves?
Pivot ad-frequency to rewarded-only models because high ad-density is the #1 churn driver → increase session length
Sentiment data identifies post-level ads as the primary cause for uninstalls.
Trade-off: Pause new level-content production for one sprint to re-engineer the ad-trigger logic.
Audit engine stability because technical glitches are the second-highest complaint theme → improve retention
Sentiment analysis highlights performance instability as a detractor from the core experience.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's high ad-frequency is not just a monetization choice but a necessary hedge against the low-retention nature of the DOP genre, where users naturally churn after exhausting the 'surprise' factor.
Feature Gaps vs Competitors
- High-fidelity animation feedback (available in DOP 2 but missing here)
- Extensive level library (available in DOP 2 but missing here)
Key Takeaways
The app wins on narrative-driven humor but risks its install base through aggressive ad-gating, so the PM must prioritize a shift to rewarded-ad mechanics to stabilize long-term retention.
Where Is It Heading?
Mixed Signals
The casual puzzle market is consolidating around high-fidelity, content-rich entrants, leaving the app exposed to churn if it continues to prioritize short-term ad revenue over session quality. The PM must rebalance the ad-to-gameplay ratio to prevent further erosion of the user base.
Aggressive ad-gating in the latest version triggers high churn, which compounds the rating drag already visible on Android.
Core gameplay loop remains a strong retention driver for casual players, suggesting that monetization adjustments could immediately improve LTV.