Delete Puzzle: Erase One Part is a casual narrative-based puzzle game for mobile users, featuring swipe-to-erase mechanics.
The App DNA
What makes this app unique?
Users hire the app for low-stakes, humorous cognitive stimulation during short breaks, where the 'erase' mechanic provides immediate, satisfying feedback.
For Casual mobile gamers seeking short, humorous, and logic-based puzzle challenges.
What does it look like?
Key features
Interactive puzzle mechanic requiring users to swipe to erase specific segments of an image to reveal hidden outcomes
Thematic levels featuring narrative scenarios like catching a cheater or saving a bride
How much does it cost?
Ad-supported model relying on high-volume user engagement to generate revenue.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app exhibits a maintenance-level cadence, with only two releases identified over the last six months. The latest release and the preceding version both contain only generic bug fixes and performance improvements, indicating a lack of new feature development. There is no evidence of live-ops activity or content updates. Development appears focused solely on stability and maintenance.
Who built it?
Zego Global Pte
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Coffee CrazeUser Sentiment
What do users think recently?
Review voice lately leans excited. Users appreciate engaging and relaxing gameplay loop provides a fun experience for younger audiences and casual players, but report excessive ad frequency after every level disrupts the flow and frustrates the user experience.
How are ratings & reviews evolving?
What users say, by theme
- Engaging and relaxing gameplay loop provides a fun experience for younger audiences and casual players
- Excessive ad frequency after every level disrupts the flow and frustrates the user experience
64 of 64 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisCompetition
Competitive landscape for Delete Puzzle: Erase One Part
How's the Puzzle market?
The app maintains a 4.48 rating across 471,366 total ratings, indicating a stable but ad-sensitive user base. The high volume of ratings relative to the small recent review sample suggests a mature install base that is now reacting to monetization friction.
Read the market outlookThe rivals identified
By SayGames LTD
Remains the definitive genre leader that popularized the 'erase one part' mechanic, maintaining a massive, active user base.
- Highly polished animations and visual feedback for successful erasures
- Extensive level library with thousands of puzzles updated over several years
- Superior cross-promotion network within the SayGames hyper-casual ecosystem
DOP 5: Delete One PartContenderEErase Her: Puzzle StoryContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Delete Puzzle: Erase One Part
Where is it heading?
The casual puzzle market is consolidating around high-fidelity, content-rich entrants, leaving the app exposed to churn if it continues to prioritize short-term ad revenue over session quality. The PM must rebalance the ad-to-gameplay ratio to prevent further erosion of the user base.
- Aggressive ad-gating in the latest version triggers high churn, which compounds the rating drag already visible on Android.
- Core gameplay loop remains a strong retention driver for casual players, suggesting that monetization adjustments could immediately improve LTV.
The SWOT
- Narrative-driven humor differentiates from clinical logic puzzles
- Simple mechanics lower the entry barrier for casual players
- Expand into B2B educational partnerships
- Integrate wearable-friendly mini-puzzles
Next best moves
Pivot ad-frequency to rewarded-only models because high ad-density is the #1 churn driver → increase session length
+ 1 more prioritized moveThe counter-intuitive read
The app's high ad-frequency is not just a…
Read the full takeFeature gaps
High-fidelity animation feedback (available in DOP 2 but missing here) +1
Since the last report: The app has entered a period of stagnant development and increased monetization friction, with ad-gating now identified as the primary cause of user churn.
Bottom line
The app wins on narrative-driven humor but risks its install base through aggressive ad-gating, so the PM must prioritize a shift to rewarded-ad mechanics to stabilize long-term retention.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated