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Divoom: Pixel art community vs its rivals

Side-by-side comparison against Divoom: Pixel art community's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Divoom: Pixel art community
This App
AI Art Photo Generator: ArtLab
Peer
MoAR - Museum of AR
Peer
Lightroom: AI Photo Editor
Peer
ToonMe photo cartoon maker
Peer
Top Stickers - WASticker Maker
New Kid
Core Identity
DeveloperDivoom Lab (Hong Kong) International Co.,LimitedRoximus LimitedWhatever Co.Adobe Inc.PHOTO LAB DMCCRobust Research And Development Ltd.
CategoryEntertainmentGraphics & DesignEntertainmentPhoto & VideoPhotographyGraphics & Design
PlatformiOSAndroid, iOSiOSiOSAndroidiOS
Store Metrics
Rating4.7 / 54.5 / 50.0 / 54.8 / 54.5 / 55.0 / 5
Ratings Count11,1621,4870335,1251,859,2053
PriceFreeFreeFreeFreeFreeFree
Release DateJan 3, 2018Feb 8, 2024Aug 31, 2022Jun 22, 2014Nov 5, 2020Nov 18, 2025
Last UpdatedMay 11, 2026Dec 18, 2025Oct 18, 2022Jun 15, 2026Apr 7, 2026Jan 29, 2026
Sentiment & Reviews
Sentimentnegative--positivepositive-
Score35/100--85/10085/100-
Praises
  • Creative pixel art tools provide a free and accessible platform for digital artists
--
  • Professional-grade color science and RAW editing capabilities
  • Ease of use
-
Complaints
  • Persistent Bluetooth connectivity failures prevent reliable control of hardware devices
--
  • Subscription-only model creates high barrier to entry
  • Ad frequency
-
Requests
  • Desktop application requested to provide a more stable environment for managing pixel art
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Strategic Intel
Strengths
  • Hardware-software lock-in via Bluetooth controller functionality
  • Community-driven content library exceeding 700,000 designs
  • Image-to-image prompting differentiator sustains a niche for users with specific visual references
  • Location-linked AR mapping provides a specialized, high-fidelity experience for Roppongi visitors.
  • Professional-grade RAW editing engine maintains high image fidelity
  • Creative Cloud integration creates high switching costs for existing Adobe users
  • One-tap filter simplicity drives high organic install velocity
  • Broad library of artistic presets sustains initial user interest
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Weaknesses
  • Persistent Bluetooth connectivity failures reported in reviews
  • Unorganized UI navigation causing new-user churn
  • Subscription-only model creates a high barrier to entry compared to ad-supported competitors
  • Zero updates since late 2022 creates significant technical debt and platform compatibility risk.
  • Standalone subscription at $11.99/month exceeds category median
  • Lack of viral social-sharing loops compared to Lensa AI
  • Premium tier gating restricts core functionality
  • Lack of advanced manual editing tools limits power-user retention
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Pricingfreesubscriptionfreesubscriptionfreemiumfree
MomentumZombieIntense-ActiveMaintenance-
Update Cadence1 versions5 versions-5 versions, 3 majors/6mo, ~20d avg1 versions-

Compare Divoom: Pixel art community head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Divoom: Pixel art community, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Data licensed under CC-BY-NC 4.0