Dominos vs its rivals

Side-by-side comparison against Dominos's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Dominos
This App
Bingo Dice
Contender
Taboo
Peer
Core Identity
DeveloperVintolo LtdScopely, Inc.Bluetile Games S.L.FunCraft, IncMeeple CorpTwin Sails InteractiveTwin Sails InteractiveMarmalade Game StudioAppA11y, Inc.CGE Digital s.r.o.
CategoryGamesGamesGamesGamesGamesGamesGamesGamesGamesGames
PlatformiOSiOS, AndroidAndroid, iOSiOS, AndroidiOS, AndroidiOSAndroid, iOSiOS, AndroidiOSiOS, Android
Store Metrics
Rating4.7 / 54.8 / 54.8 / 54.9 / 54.9 / 52.5 / 54.5 / 54.9 / 54.6 / 54.7 / 5
Ratings Count162,0223,736,47557,39410,4021642547,3524,5935,7951,029
PriceFreeFreeFreeFree$3.99$4.99$8.99$1.99Free$4.99
Release DateMar 29, 2013Apr 11, 2023Feb 24, 2022Jul 10, 2025Jun 26, 2025Mar 30, 2020Dec 3, 2019Nov 10, 2021Nov 21, 2012Sep 11, 2024
Last UpdatedOct 8, 2023Jun 25, 2026Jun 2, 2026Apr 22, 2026Apr 17, 2026Aug 4, 2021Apr 7, 2026May 19, 2026May 7, 2026Apr 29, 2026
Sentiment & Reviews
Sentiment-mixedmixedmixedpositiveterriblenegativemixedpositivemixed
Score-65/10055/10045/10075/10020/10025/10065/10075/10045/100
Praises-
  • High-production value and frequent event updates
  • Classic dice gameplay mechanics provide a relaxing and addictive way to pass time
  • Unique dice-rolling mechanic provides a refreshing and challenging twist on traditional bingo gameplay
  • Faithful digital adaptation of the physical board game mechanics provides an authentic tabletop experience
  • Core board game mechanics provide an engaging and classic strategic experience for players
  • Core board game mechanics provide deep strategic satisfaction for long-term hobbyist players
  • Core party game mechanics provide high entertainment value for diverse age groups during social gatherings
  • Exceptional accessibility features for blind and visually impaired users drive long-term retention
  • Adaptation of the physical board game mechanics provides a refreshing and engaging digital experience
Complaints-
  • Aggressive monetization pressure and progression gates
  • Excessive ad frequency interrupts gameplay and degrades the overall user experience
  • Excessive ad frequency interrupts the core gameplay loop and forces frequent app restarts
  • Three-dimensional board view and camera controls obscure gameplay and complicate precise tile placement during matches
  • Persistent server instability and connection failures prevent users from completing online matches
  • Frequent application crashes and game state corruption occur during online multiplayer sessions
  • Limited card variety in the base version forces repetitive gameplay after only a few short rounds
  • Broken chat functionality and message delivery failures hinder social interaction post-update
  • Frequent server connectivity issues and maintenance downtime disrupt active matches and daily challenge progress
Requests-
  • Cloud-save synchronization
  • Reduced ad frequency during active matches to allow for uninterrupted gameplay sessions
  • Implementation of a functional support system to resolve purchase and currency issues
  • Accessibility features including colorblind modes are required to distinguish between similar colored tile types
  • Expansion content availability to match the depth of the physical board game
  • Implementation of an undo button to correct accidental inputs during complex card actions
  • Customizable house rules and manual score editing features to better match traditional physical board game experiences
  • Expansion of the game library with new titles to reduce repetitive gameplay
  • Implementation of a turn timer would prevent excessive waiting and improve the pace of matches
Strategic Intel
Strengths
  • Minimalist design provides a low-friction entry point for traditional tabletop players.
  • High-production IP integrations drive superior acquisition
  • Social-griefing mechanics create sticky network effects
  • Offline-ready core loop sustains user acquisition in low-connectivity segments
  • Progression-based cosmetic dice faces drive long-term retention
  • Multi-mode multiplayer expands session-type versatility
  • Dice-based strategy mechanic differentiates core loop from luck-heavy bingo incumbents
  • Duel Journey progression system reduces 30-day churn via milestone-based rewards
  • Faithful adaptation of Spiel des Jahres mechanics sustains high user satisfaction
  • Cross-platform account linking increases multi-device stickiness
  • Strategic overlays provide utility unavailable in physical board games
  • Conqueror AI provides a high-skill ceiling for solo players
  • Faithful board game adaptation sustains organic install velocity
  • Modular DLC strategy increases lifetime value per user
  • In-app video chat enables remote social play
  • Multi-language support facilitates global B2B distribution
  • VoiceOver accessibility functions as a B2B-style barrier to entry in the visually impaired gaming segment.
  • Asynchronous turn-based mechanics drive high session frequency by removing real-time scheduling friction.
  • Faithful tabletop-to-digital translation sustains core engagement
  • One-time purchase model creates a clean, ad-free environment
  • Dual-role mechanics differentiate the title from generic word puzzles
Weaknesses
  • Absence of cloud-save functionality creates churn risk for users switching devices.
  • Heavy reliance on IAP-driven progression gates
  • High-frequency complaints regarding monetization pressure
  • Ad-density during active matches drives high churn
  • Technical instability during ad-transitions degrades session quality
  • Lack of cloud-save persistence causes progress loss on reinstallation
  • Ad frequency triggers UI blocking and app restarts, creating a high-churn funnel
  • Broken support links prevent currency recovery, driving negative sentiment among paying users
  • Technical instability during matches causes loss of winning streaks and session abandonment
  • 3D camera controls obscure legal placement spots
  • Monetization relies on aesthetic items rather than high-value content expansions
  • Persistent server instability prevents online play
  • Lack of updates for several years degrades user trust
  • Premium $8.99 entry barrier limits casual funnel
  • 0-rating Android base indicates critical platform-specific instability
  • Shallow base card pool triggers repetition
  • $1.99 iOS price creates entry friction
  • Chat functionality failures post-update erode social retention.
  • Ad-to-reward ratio is flagged as excessive by non-paying users.
  • Frequent server downtime disrupts daily challenges
  • Forced landscape orientation limits accessibility
  • Lack of offline or AI-based play modes
Pricingfreefreemiumfreemiumfreemiumpaidpaidpaidfreemiumfreepaid
MomentumZombie-MaintenanceMaintenanceActiveZombieActiveMaintenanceMaintenanceMaintenance
Update Cadence1 versions-5 versions, ~16d avg5 versions, 2 majors/6mo, ~14d avg5 versions, 4 majors/6mo, ~11d avg4 versions, 2 majors/6mo, ~124d avg5 versions, 1 majors/6mo, ~15d avg5 versions, 4 majors/6mo, ~38d avg1 versions5 versions, ~10d avg

Compare Dominos head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Dominos, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0