Scopely
For casual and mid-core gamers seeking social competition and progression, often engaging with familiar entertainment franchises.
Snapshot
Who is Scopely?
Delivering high-fidelity social gaming experiences that bridge classic IPs with modern mobile mechanics to foster daily community engagement.
Target audience
Portfolio
Free 19Last updated
Stumble Guys
v0.103
12d ago
Publisher DNA
What defines Scopely?
Publisher DNA
Primary focus
Mobile games specializing in IP-driven social and mid-core titles
Scale
studio
Target audience
Casual and mid-core gamers seeking social competition and progression, often engaging with familiar entertainment franchises.
Origin
Founded in 2011 with a focus on a proprietary technology platform to support a diverse portfolio of game experiences.
Signature Patterns
- •Heavy reliance on globally recognized entertainment IPs including Marvel, Monopoly, and Star Trek.
- •Freemium monetization models incorporating battle passes, in-app currency, and event-based purchases.
- •Strong emphasis on social mechanics, including 'raid-and-build' systems, alliances, and multiplayer competition.
- •High-frequency LiveOps updates and limited-time crossover events to drive long-term retention.
- •Mixed portfolio composition spanning casual puzzles, social casino, and mid-core RPGs.
Portfolio momentum
With 138 updates across 17 active titles in the last 6 months, the publisher maintains an exceptionally high development cadence focused on live operations.
Company profile
medium confidence- Founded
- 2011
Portfolio
What does Scopely ship?
Apps
19 apps analysed
Daub your way to online Bingo wins! Exciting prizes, fun events and more!
Established league systems increase daily active usage
- Long-term players appreciate the variety of bingo rooms and frequent content updates that keep the experience fresh
- Players report that winning feels mathematically impossible without spending real money on chip purchases
Create your own super team with heroes and villains from the Marvel Universe!
Best-in-class cinematic combat animations
- Engaging Gameplay and Content
- Aggressive Monetization
Massive organic discovery advantage from 335,000+ ratings
- Support team members provide helpful and responsive assistance when players encounter technical issues or account problems
- Aggressive monetization and low win rates make it impossible for players to sustain gameplay without frequent purchases
Cross-platform synchronization between mobile and Steam reduces platform-switching friction
- The core parkour-style obstacle course gameplay provides a fun and chaotic experience for casual players
- Forced advertisements appearing after every match disrupt the flow and frustrate active players
Daily Bonus Wheel reinforces the daily open-app habit
- The core bingo gameplay loop provides a consistent and engaging daily habit for long-term players
- Increased chip costs and higher resource requirements for clearing numbers create a sense of progression fatigue
Distributed across 20 markets, strongest in Europe.
Based on 10 of 19 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (4)
- United States10 / 10
- Mexico9 / 10
- Brazil6 / 10
- Canada3 / 10
Europe (9)
- Germany9 / 10
- Spain9 / 10
- France8 / 10
- Italy7 / 10
- Portugal6 / 10
›+4 more europe markets
- Netherlands4 / 10
- Turkey4 / 10
- United Kingdom4 / 10
- Sweden3 / 10
Asia-Pacific (7)
- Japan6 / 10
- South Korea6 / 10
- India5 / 10
- Australia4 / 10
- Indonesia4 / 10
›+2 more asia-pacific markets
- Singapore4 / 10
- Vietnam3 / 10
Core markets (10/10 apps)
User Sentiment
How do users feel about their apps?
4
Positive apps
8
Neutral / mixed
5
Negative apps
47/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does Scopely compete with?
The rivals identified
Nemeses(6)
Shares the same audience but differentiates through a unique real-world loyalty program.
Differentiators
- Unique 'play-to-earn' real-world value proposition
- Strong brand affinity and high organic player loyalty
Both apps target casual gamers through obstacle-course racing mechanics, competing for short-session engagement in the battle royale genre.
Both apps target the same casual social casino audience through collection-based progression loops and hybrid monetization models.
Maintains a high-frequency update cadence of seven releases in six months, directly competing for the same casual IP-driven RPG audience.
Both apps target the casual board-game audience with social, competitive dice-rolling mechanics, creating direct competition for daily active users.
Both apps target the same squad-based RPG audience with 3D character models and 5v5 combat mechanics based on major comic book intellectual property.
Contenders(24)
Board Kings competes for the same casual dice-rolling audience by integrating social board raiding mechanics that drive high-frequency session habits.
Differentiators
- Market leader in social casino monetization
- Advanced live-ops capabilities
A top-tier competitor that focuses heavily on fairytale-themed card collections and social club mechanics, directly rivaling Bashville.
Differentiators
- Expertise in collection-heavy casual mechanics
- Strategic partnership with Greentube/Novomatic for global distribution
Serves as a direct thematic competitor in the licensed character-collection RPG space with a massive, established player base.
Both apps target the same adult social casino demographic and rely on authentic physical slot machine mechanics to drive engagement.
Differentiators
- Access to a massive library of authentic Scientific Games IP
- Data-driven live-ops strategy that maintains high retention
Both apps target the casual dice game audience, but they diverge in delivery: Dice With Buddies focuses on online social tournaments, while Dice Games prioritizes local pass-and-play mechanics.
Both apps compete for the same casual social casino audience by utilizing collection-based progression and seasonal events to maintain daily active user habits.
The primary platform for high-level team coordination, 'Racers' event strategy, and persistent community building.
Differentiators
- Universal standard for gaming communication
- Powerful infrastructure for handling massive concurrent group chats
- Deep feature set including screen sharing and rich media integration
Dominates the licensed squad-based RPG niche with a highly refined meta-game that keeps players engaged for years.
Both apps compete for the same social casino audience by blending bingo with secondary progression mechanics, forcing users to choose between the Bashville album meta-game and slot-integrated bingo.
Both apps target adult casual gamers seeking Las Vegas-style slot simulations, creating direct competition for player time and spend within the social casino category.
Both apps compete for the same casual social casino audience by offering bingo gameplay paired with collection-based meta-games.
Both apps target adult mobile gamers interested in digital slot machine simulations, competing for time-share within the same casino category.
Both apps target casual social casino players with collection-based progression and IAP-heavy monetization, competing directly for the same daily active user base in the Board Game category.
Both apps target the same casual Vegas-style slot machine audience and utilize freemium monetization models, creating direct competition for daily active users.
Both apps target casual mobile gamers with bingo mechanics and freemium monetization, competing directly for daily active time within the social casino category.
Both apps compete for the same casual bingo audience, vying for daily active time within the social casino category through distinct monetization and engagement loops.
Both apps target the same social casino audience with slot machine simulations, competing for player time and spend through similar freemium monetization models.
Both apps compete for the same casual social casino audience by using collection-based meta-games to drive long-term retention within the board game category.
Both apps compete for the casual dice-game audience by offering turn-based board game mechanics, though they diverge in monetization strategy and social depth.
Both apps target the adult social casino segment with free-to-play slot machine simulations, competing for the same player base seeking virtual gambling experiences.
Both apps target the same casual social casino demographic and share a core bingo gameplay loop, creating direct competition for daily active users.
Both apps target adult social casino players with simulated slot machine experiences, competing for the same user base through freemium monetization and virtual token economies.
Both apps target adult casual gamers with social bingo and collection-based meta-games, creating direct competition for the same player base's daily time and spending.
Both apps compete for the same adult social casino audience by offering virtual slot machine simulations with freemium monetization models.
Same space(43)
This app targets the same Marvel-focused RPG audience but pivots to match-3 mechanics for combat resolution.
Knockout - Penguin Power targets the same casual arena-brawler audience as Stumble Guys but operates on a smaller, physics-focused scale.
This app competes for the same casual demographic by offering both single and multiplayer modes, though it lacks the deep collection-based progression of Bingo Bash.
Both apps compete for the same casual mobile gaming demographic by using high-frequency, ad-supported loops to maintain daily engagement.
Farkle online targets the same casual dice-game audience by offering a variety of cosmetic collectibles to incentivize long-term engagement.
This title serves the adjacent open-world superhero genre, providing a sandbox alternative to the structured turn-based combat of the source app.
This app occupies the adjacent open-world superhero space, offering a different gameplay loop compared to turn-based squad RPGs.
It targets the same social casino audience as the source app by using fantasy-themed aesthetics and high-frequency reward loops.
Yatzy targets the same casual dice-game segment but captures users in low-connectivity environments through an offline-first architecture.
Farkle Craps serves the same casual dice-game audience by providing a straightforward, classic ruleset that requires no complex meta-game knowledge.
known for
The Ants: Underground Kingdom
Targets the same casual-to-midcore mobile audience with a focus on collection and incremental progression mechanics.
Dice Yatzy targets the same casual dice-game demographic by utilizing a social-focused tournament loop to drive daily session frequency.
Competes for the same mobile gaming time-share by utilizing similar aggressive monetization and live-event structures.
Sorry! World competes for the same social board-game audience by adapting a classic physical tabletop experience into a digital, high-rivalry format.
Royaldice competes for the same casual dice-game audience by offering a modernized version of classic board games with high-quality visual presentation.
Blockman GO targets the same social-competitive gaming segment as Stumble Guys but uses a sandbox platform model to aggregate diverse mini-games.
This app attempts to capture the same superhero-themed audience through an open-world action framework.
This app competes for the casual superhero-themed audience, though it replaces turn-based strategy with a runner-style combat loop.
King Party targets the same casual multiplayer audience as Stumble Guys but utilizes a smaller 6-player format for its battle royale mode.
This app targets the same casual social casino audience but focuses on traditional Tambola or Housie rules rather than the collection-based meta-game found in Bingo Bash.
Dice-n-Roll online Yatzy serves the same casual dice-game audience by offering a flexible, rules-based experience that mirrors various international dice games.
This app serves the same casual demographic as Stumble Guys but shifts the focus to local, single-device multiplayer mini-games.
This app competes for the same social casino player base by using high-definition visuals and collection-based meta-games to extend session length.
Dice Club US serves the same casual dice-game audience by blending classic board game mechanics with poker-style scoring combinations.
This app serves the casual superhero-themed audience, offering a physics-based puzzle alternative to the source app's squad-based combat.
Stickman Party serves the same casual party-game audience as Stumble Guys but differentiates through an offline-first, local-multiplayer architecture.
The default social layer for casual players due to the game's heavy reliance on Facebook for friend invites and rewards.
Differentiators
- Unmatched global reach and user penetration
- Deep integration with the primary login method for the main game
This app targets the same hero-collection audience but utilizes an idle progression system to reduce manual gameplay requirements.
Ludo Club competes for the same social board-game audience by utilizing a massive player base and community-driven club infrastructure.
Party.io competes for the same short-session casual player base by using physics-based snatching mechanics instead of parkour obstacle courses.
Shares the same publisher-led focus on competitive squad-based combat, though centered on a sci-fi rather than cartoon theme.
This app is a direct competitor in the turn-based RPG space, utilizing similar high-fidelity 3D character modeling to attract the same demographic.
Host to the largest strategy and trading forums where players share dice links and plan community challenges.
Differentiators
- Strongest platform for community-driven content and long-term retention
- High organic search visibility for game-related queries
Yatzy Go competes for the same casual dice-game audience by offering private room functionality for social, friend-based matches.
Original Farkle targets the same casual dice-game audience by offering high levels of rule customization for both solo and multiplayer sessions.
Yatzy - Classic Dice Game targets the same casual dice-game audience by offering a straightforward, turn-based experience with consumable gameplay props.
This app serves the same slot simulation audience but removes the connectivity dependency found in the source app.
Yatzy Offline targets the same casual dice-game audience by providing a standard, rules-based experience for both solo and opponent-based play.
Yatzy Ultimate Lite competes for the same casual dice-game audience by focusing on a skill-based, competitive multiplayer environment.
This title competes for the same casual-to-midcore squad battler audience, though it is currently undergoing a managed shutdown.
Yatzy GO! serves the same casual dice-game audience with a focus on quick, strategy-based rounds that mirror the core loop of Dice With Buddies.
Farkle Friends! targets the same casual dice-game audience by offering a variety of classic rule-sets and high-stakes competitive modes.
This app targets the same physics-based brawler audience as Stumble Guys but focuses on 8-player local arena combat rather than 32-player battle royale.
New entrants(2)
Shows high velocity with 12 releases in the last six months, indicating a rapid iteration cycle to capture market share.
This app targets the same social-party audience as Stumble Guys but focuses on creative meme-captioning rather than physical obstacle racing.
The Analyst's Read
The bottom line on Scopely
Bottom line
Scopely is a premier mobile publisher that has successfully de-risked the hit-driven gaming market through a sophisticated IP-licensing strategy and a robust LiveOps infrastructure. Their ability to maintain high engagement across disparate genres demonstrates a highly scalable and disciplined operational model.
Frequently asked questions
How many apps does Scopely publish?
What kind of apps does Scopely make?
What is Scopely's top app?
In how many countries are Scopely's apps available?
What fed this analysis
- Apps analyzed:
- 17
- With full intel:
- 17
- With overview:
- 17
- Website scraped:
- yes
- Social presence:
- yes