Drawing Carnival is a casual coloring and art puzzle game for iOS and Android that combines ASMR sensory elements with multi-style coloring tools.
Product velocity
Maintenance
Daily rank 🇺🇸
#161
▼2Games · free
Sentiment
4.6
224k reviews
Nemesis
Paint by Number Coloring Game
The App DNA
What makes this app unique?
Users hire the app for low-stakes, sensory-driven stress relief, using the coloring loop to fill short gaps in their daily schedule.
For Casual mobile gamers seeking stress-relief through creative, sensory-driven coloring and art puzzles.
What does it look like?
Key features
Combines spray paint, neon markers, gems, and glitter powder tools to complete four-part portrait puzzles
Sensory-focused coloring experience designed for stress relief
Diverse makeup kit palettes used to color and style images
How much does it cost?
Ad-supported model utilizing high-frequency engagement loops to maximize inventory across a large user base.
Velocity
Maintenance developmentperformanceShow more...
The app ships approximately 0.08 releases per week, placing it firmly in the maintenance tier. Development is characterized by long intervals between updates, with the latest release occurring over four months after the previous one. Both recent updates consist solely of minor bug fixes and performance improvements, with no evidence of new features or live-ops content. The development trend is stable at a low-frequency maintenance level.
Who built it?
CrazyLabs
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What do users think recently?
The recent review mood reads mixed. Users appreciate relaxing and calming gameplay loop provides a stress-relief outlet for users of all ages, but report aggressive ad frequency interrupts the core drawing experience and forces frequent game restarts.
How are ratings & reviews evolving?
What users say, by theme
- Relaxing and calming gameplay loop provides a stress-relief outlet for users of all ages
- Aggressive ad frequency interrupts the core drawing experience and forces frequent game restarts
100 of 119 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Drawing Carnival
How's the Games market?
The app maintains a 4.72 rating on iOS with over 111,000 ratings, indicating strong initial appeal despite the mixed sentiment regarding ad frequency.
Read the market outlookThe rivals identified
By Oakever Games
This app shares the exact same core mechanic of pixel-based coloring and number-matching, operating at a comparable scale to this app.
- Offers a massive library of daily updated images that keeps users returning for fresh content
- Integrates social sharing features that allow users to post finished art directly to community feeds
- Utilizes a more aggressive subscription model to gate premium high-detail coloring templates
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Drawing Carnival
Where is it heading?
The casual coloring market is consolidating around content-heavy rivals that offer daily updates and social features. Drawing Carnival remains exposed to churn because its current maintenance-mode updates fail to address the ad-monetization friction that drives negative sentiment.
- Technical instability during ad triggers causes progress loss, which compounds the rating drag already visible on Android.
- The core ASMR-coloring loop remains a high-retention hook for casual users seeking stress relief.
The SWOT
- ASMR-focused audio feedback creates a unique sensory relaxation loop
- Multi-style puzzle mechanics sustain session length via varied asset interaction
- Expand content library to include pop-culture themes for replay value
- Implement non-intrusive rewarded ads to replace forced ad frequency
Next best moves
Audit ad-trigger logic because ad-induced crashes are the top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
Users report: The app's high rating is a deceptive indicator of health…
Read the full takeFeature gaps
Daily updated image library (available in Paint by Number but missing here) +1
Since the last report: The app has transitioned into a maintenance-mode state, with technical instability from ad-triggers and a lack of content updates creating significant retention risks.
Bottom line
The app successfully leverages ASMR-driven relaxation to build a large user base, but aggressive ad-monetization and technical instability are actively eroding the core experience, so the PM must prioritize stability and creative transparency to prevent churn to content-rich rivals.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated