MARLVEL

ELLE Magazine vs its rivals

Side-by-side comparison against ELLE Magazine's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

ELLE Magazine
This App
Playboy Russia
Nemesis
Harper's Bazaar UK
Contender
Tatler
Contender
VOGUE MAGAZIN (D)
Contender
VOGUE India
Contender
Braid & Style: African Hair
Peer
African Fashion Ideas
Peer
Men's Hairstyles - Face Guide
Peer
Muslim Dress for Black Women
Peer
Core Identity
DeveloperCMI FranceMagzter Inc.Hearst Communications, IncorporatedThe Conde Nast Publications LimitedConde Nast Digital Germany GmbHMagzter Inc.Riafy Technologies Pvt. Ltd.FOREFORiafy Technologies Pvt. Ltd.FOREFO
CategoryLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleBooks & Reference
PlatformiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidAndroidiOS, AndroidAndroid
Store Metrics
Rating4.8 / 53.6 / 54.7 / 54.7 / 54.2 / 54.0 / 54.7 / 54.3 / 54.4 / 55.0 / 5
Ratings Count13125126363101152302355105
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateMay 15, 2012Sep 3, 2016Oct 13, 2011Apr 10, 2012Oct 18, 2010Nov 11, 2012Apr 20, 2023Oct 22, 2022Feb 18, 2022Oct 15, 2022
Last UpdatedAug 8, 2024Sep 3, 2016Mar 28, 2025Jan 9, 2026Jan 9, 2026Mar 22, 2018Feb 11, 2026Jan 15, 2026Apr 28, 2026May 19, 2026
Sentiment & Reviews
Sentimentnegativemixed--terrible-----
Score25/10065/100--15/100-----
Praises
  • High quality editorial content provides an engaging experience for long-term readers of the magazine
  • Extensive library of historical content
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  • High-quality fashion photography and editorial content provide a premium visual experience for readers
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Complaints
  • Persistent download failures and missing magazine issues frustrate subscribers attempting to access content offline
  • App instability and slow loading times
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  • Aggressive paywall implementation immediately after installation creates a negative first impression for new users
  • Lack of English language support prevents international users from accessing the magazine content effectively
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Requests
  • Implementation of family sharing to allow multiple users access to the digital magazine subscription
  • Modern UI updates
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Strategic Intel
Strengths
  • Editorial authority of named contributors drives long-term retention
  • Established brand equity in fashion and beauty segments
  • Historical brand recognition sustains organic discovery
  • Magzter GOLD library provides a broad content moat
  • Established editorial authority in UK luxury fashion
  • High-fidelity digital rendering of monthly editions
  • Editorial authority on British high society creates a unique, non-commoditized content moat.
  • Global editorial standards sustain high-fashion aesthetic prestige
  • Cross-device library sync increases user switching costs
  • Globally recognized brand identity commands immediate authority in the luxury fashion market
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  • Niche-specific content curation aligns with underserved cultural fashion needs.
  • High-resolution gallery provides immediate visual value for modest outfit planning.
Weaknesses
  • High-frequency download failures on mobile devices
  • Lack of family sharing support
  • Unresponsive customer support for billing issues
  • Android-iOS rating gap indicates inconsistent stability
  • High annual subscription price discourages casual user conversion
  • No cross-device synchronization
  • Limited Android engagement
  • Lack of interactive community features
  • Annual subscription price exceeds the category median for digital-only magazine access.
  • 2.45 Android rating indicates severe technical instability
  • Immediate paywall gate triggers high new-user churn
  • Lack of English localization limits addressable market
  • Static reader interface lacks full-text search compared to regional competitors
  • Subscription model lacks membership perks or community-centric value propositions
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  • Ad-supported model lacks recurring revenue streams or IAP monetization.
  • Static gallery format offers limited utility compared to AI-driven closet tools.
Pricingsubscriptionsubscriptionsubscriptionsubscriptionsubscriptionsubscriptionfreefreefreefree
MomentumZombieZombieZombieMaintenanceMaintenanceZombie---Zombie
Update Cadence2 versions, ~53d avg2 versions, ~2582d avg2 versions, ~1d avg2 versions, ~3d avg2 versions, ~2d avg2 versions, 1 majors/6mo, ~2882d avg---1 versions

Compare ELLE Magazine head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by ELLE Magazine, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Data licensed under CC-BY-NC 4.0