Report updated May 31, 2026
Entrust Identity
For enterprise employees and consumers who require secure identity verification and authentication for organizations using Entrust IAM platforms.
Entrust Identity is a challenged business app that is completely free. With a 3.9/5 rating from 7.8K reviews, it faces significant user friction. Users particularly appreciate reliable identity verification functionality provides secure access for office and banking services, though post-update ui regressions prevent users from interacting with essential login and consent screens remains a common concern.
What is Entrust Identity?
Entrust Identity is a business-focused authentication platform providing MFA and transaction verification for enterprise employees and consumers on iOS and Android.
Users hire the app to secure high-assurance financial and office access, replacing hardware tokens with a mobile-first credentialing mechanism.
Current Momentum
v26.2 · 1w ago
Maintenance- Shipped advanced employee password reset capabilities.
- Ships frequent performance and bug fixes.
Active Nemesis
Microsoft Authenticator
By Microsoft
Other Rivals
7-Day Rank Pulse 🇺🇸
BusinessNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Generates one-time passcodes for multi-factor authentication within the mobile application
Receives push notifications to confirm online or financial transactions directly in-app
Allows employees to reset or unlock passwords directly from the mobile interface
How much does it cost?
- Free application for use with Entrust Identity IAM platforms
The application is free to download and functions as a client-side component for Entrust's B2B identity and access management solutions.
Who Built It?
Enrichment in progress
Publisher profile available very soon
What other apps does Entrust make?
What do users think recently?
High confidence · Latest 71 of 174 total reviews analyzed · Based on 174 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate reliable identity verification functionality provides secure access for office and banking services, but report post-update ui regressions prevent users from interacting with essential login and consent screens and authentication token refresh failures force users to manually restart the application repeatedly.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Entrust Identity?
Where is it available?
Localized markets (6)
How's The Business Market?
How does it evolve in the Business market?
Entrust Identity maintains a presence in the Business category, though its #26 to #100 chart range across international markets reflects its role as an enterprise utility rather than a consumer-facing product. The 2.43 iOS rating significantly lags behind the 3.91 Android rating, signaling platform-specific quality control issues.
Rank progression
24 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Microsoft Authenticator is the primary nemesis due to its dominance in the enterprise identity space and its role as the default MFA provider for organizations already using the Microsoft 365 ecosystem.
Differentiators
- Deep integration with Microsoft 365 ecosystem creates massive friction for users to switch providers
- Offers native passwordless sign-in capabilities that significantly reduce friction compared to traditional token-based authentication
- Massive scale and frequent release cadence ensure rapid adoption of new security standards and protocols
Head to head
Entrust must pivot toward specialized high-assurance workflows where Microsoft's generalist approach fails, while aggressively improving its mobile UX to reduce churn.
Same space(4)
This app competes for mobile utility real estate, though it focuses on network credential management rather than enterprise identity security.
Differentiators
- Focuses on consumer-grade network utility rather than the high-security identity verification required by Entrust
- Monetizes through ad-supported utility features which contrasts with Entrust's enterprise-focused, zero-cost identity platform
This app serves as a direct alternative for users seeking a standalone TOTP and MFA solution for personal or small-business account security.
Differentiators
- Provides a polished, consumer-friendly interface that prioritizes ease of use over enterprise-grade administrative controls
- Includes integrated password management and autofill features that simplify the daily login experience for end users
JumpCloud Protect is a direct competitor in the enterprise identity and access management space, targeting similar IT-managed authentication workflows.
Differentiators
- Offers tighter integration with cloud-native directory services, appealing to modern, remote-first IT environments
- Features self-service enrollment workflows that reduce the administrative burden on IT helpdesks compared to Entrust
This app competes by bundling identity security with broader privacy and monitoring tools, appealing to users concerned with holistic digital safety.
Differentiators
- Expands beyond simple MFA into proactive identity monitoring and social media privacy protection services
- Leverages a strong security brand reputation to capture users looking for all-in-one digital protection suites
New entrants(2)
This newcomer targets the technical professional audience, potentially overlapping with the network-savvy users who manage Entrust deployments.
Differentiators
- Provides specialized diagnostic recipes and command references that cater specifically to network engineering workflows
Passbolt enters the business space with a focus on collaborative credential management, challenging the broader identity ecosystem Entrust occupies.
Differentiators
- Emphasizes granular team-based sharing and collaborative password management features not currently prioritized in Entrust's platform
Compare Entrust Identity against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Entrust Identity
Strengths to defend, gaps to attack
Core Strengths
- Specialized transaction verification for high-security financial use cases
- Legacy infrastructure compatibility for enterprise-grade deployments
Critical Frictions
- Critical UI regressions post-update blocking authentication
- Persistent token refresh failures forcing manual restarts
- 0.7★ Android-iOS rating gap
Growth Levers
- Development of a wearable companion app
- Expansion of self-service password reset workflows
Market Threats
- Microsoft Authenticator's default distribution in M365
- Rising user churn due to broken consent flows
What are the next best moves?
Rebuild consent and login UI components because current layout regressions block authentication flows → restore daily active usage
UI regressions are the #1 complaint theme in recent reviews.
Trade-off: Pause the wearable companion app sprint — authentication stability is critical to enterprise contract retention.
Audit token refresh logic because stale codes force manual restarts → reduce support ticket volume
Token refresh failure is a high-frequency complaint in the latest release.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's poor consumer rating is a strategic non-issue because its true moat is enterprise-grade legacy compatibility that prevents IT departments from switching to more modern, consumer-friendly alternatives.
Feature Gaps vs Competitors
- Wearable companion app (available in consumer-focused alternatives but absent here)
- Native passwordless sign-in (available in Microsoft Authenticator but absent here)
Key Takeaways
Entrust Identity maintains its enterprise relevance through specialized transaction verification, but the current UI regressions create an unacceptable barrier to authentication, so the team must prioritize layout stability over new feature development to prevent enterprise churn.
Where Is It Heading?
Declining
The enterprise identity market is shifting toward passwordless and cloud-native integration, leaving Entrust's legacy-reliant platform exposed. Unless the team addresses the current UI and synchronization regressions, the platform risks losing its position as a trusted enterprise utility to more stable, cloud-native competitors.
UI regressions in the latest release (unclickable consent screens) erode the daily active habit, which compounds the rating drag already visible on Android.
Persistent token refresh failures force manual restarts, which increases user frustration and drives negative sentiment in the latest review cycle.