Entrust Identity is a business-focused authentication platform providing MFA and transaction verification for enterprise employees and consumers on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Business
Sentiment
3.9
8k reviews
Nemesis
Microsoft Authenticator
The App DNA
What makes this app unique?
Users hire the app to secure high-assurance financial and office access, replacing hardware tokens with a mobile-first credentialing mechanism.
For Enterprise employees and consumers who require secure identity verification and authentication for organizations using Entrust IAM platforms.
What does it look like?
Key features
Generates one-time passcodes for multi-factor authentication within the mobile application
Receives push notifications to confirm online or financial transactions directly in-app
Allows employees to reset or unlock passwords directly from the mobile interface
How much does it cost?
The application is free to download and functions as a client-side component for Entrust's B2B identity and access management solutions.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app ships approximately 0.15 releases per week, placing it firmly in the maintenance category. Development is currently focused exclusively on performance and stability, with no evidence of new features or live operations. The latest release continues this trend of generic maintenance updates. The development cadence has remained stable at this low frequency over the analyzed period.
Who built it?
User Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate reliable identity verification functionality provides secure access for office and banking services, but report post-update ui regressions prevent users from interacting with essential login and consent screens.
How are ratings & reviews evolving?
What users say, by theme
- Reliable identity verification functionality provides secure access for office and banking services
- Post-update UI regressions prevent users from interacting with essential login and consent screens
71 of 174 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 1 more frustration theme and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Entrust Identity
How's the Business market?
Entrust Identity maintains a presence in the Business category, though its #26 to #100 chart range across international markets reflects its role as an enterprise utility rather than a consumer-facing product. The 2.43 iOS rating significantly lags behind the 3.91 Android rating, signaling platform-specific quality control issues.
Read the market outlookThe rivals identified
By Microsoft Corporation
Microsoft Authenticator is the primary nemesis due to its dominance in the enterprise identity space and its role as the default MFA provider for organizations already using the Microsoft 365 ecosystem.
- Deep integration with Microsoft 365 ecosystem creates massive friction for users to switch providers
- Offers native passwordless sign-in capabilities that significantly reduce friction compared to traditional token-based authentication
- Massive scale and frequent release cadence ensure rapid adoption of new security standards and protocols
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Entrust Identity
Where is it heading?
The enterprise identity market is shifting toward passwordless and cloud-native integration, leaving Entrust's legacy-reliant platform exposed. Unless the team addresses the current UI and synchronization regressions, the platform risks losing its position as a trusted enterprise utility to more stable, cloud-native competitors.
- UI regressions in the latest release (unclickable consent screens) erode the daily active habit, which compounds the rating drag already visible on Android.
- Persistent token refresh failures force manual restarts, which increases user frustration and drives negative sentiment in the latest review cycle.
The SWOT
- Specialized transaction verification for high-security financial use cases
- Legacy infrastructure compatibility for enterprise-grade deployments
- Development of a wearable companion app
- Expansion of self-service password reset workflows
Next best moves
Rebuild consent and login UI components because current layout regressions block authentication flows → restore daily active usage
+ 1 more prioritized moveThe counter-intuitive read
The app's poor consumer rating is a strategic…
Read the full takeFeature gaps
Wearable companion app (available in consumer-focused alternatives but absent here) +1
Since the last report: The platform experienced a sharp decline in user sentiment and functional stability, with new UI regressions and token refresh failures blocking core authentication workflows.
Bottom line
Entrust Identity maintains its enterprise relevance through specialized transaction verification, but the current UI regressions create an unacceptable barrier to authentication, so the team must prioritize layout stability over new feature development to prevent enterprise churn.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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