MARLVEL

Excelso vs its rivals

Side-by-side comparison against Excelso's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Excelso
This App
Second Cup Kuwait
Nemesis
KAFÉ
Contender
Pattison's Patisserie
Contender
Nivona App
Contender
Served Loyalty
Contender
Coffee Map Guide
Peer
Pueblo Coffee Company
Peer
Dark Roast for Coffee Lovers
Peer
Costa Coffee Club Cyprus
Peer
Core Identity
DeveloperCIPTA SOLUSI DATARINDO, PTSecond Cup InternationalEMCAN-TECPattison's PatisserieNivona Apparate GmbHServed.RUSTAM MOTYGULLINCrmb, LLCBart JacobsCRM.COM Ltd
CategoryFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & DrinkFood & Drink
PlatformiOS, AndroidAndroid, iOSiOS, AndroidAndroidiOS, AndroidiOS, AndroidiOS, AndroidiOSiOSiOS, Android
Store Metrics
Rating0.0 / 54.8 / 50.0 / 50.0 / 52.0 / 55.0 / 55.0 / 55.0 / 54.0 / 54.0 / 5
Ratings Count078008310111
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateSep 19, 2018Jun 6, 2024Jun 17, 2020Aug 21, 2022Sep 26, 2016Jan 29, 2024Jul 29, 2018May 31, 2023Jul 25, 2023Dec 10, 2019
Last UpdatedFeb 4, 2025Nov 13, 2025May 29, 2025Oct 17, 2025Feb 20, 2025Jan 30, 2024Jan 2, 2026Dec 5, 2023Jul 25, 2023Feb 10, 2026
Sentiment & Reviews
Sentimentnegative--------terrible
Score25/100--------15/100
Praises
  • Instant discount benefits provided through the membership program drive value for frequent visitors
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  • High quality service experiences at specific physical locations keep loyal customers returning despite app issues
Complaints
  • Payment and checkout failures prevent successful transactions following the latest update
  • Account activation and login issues block access to membership features for many users
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  • Authentication failures during registration prevent new users from accessing loyalty points and digital offers
  • Application instability and frequent crashes disrupt the ordering process for mobile loyalty members
Requests
  • Improved digital infrastructure to match the service quality of competing coffee brands
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Strategic Intel
Strengths
  • Pre-paid balance locks capital into the brand ecosystem, increasing visit frequency and average transaction value.
-
  • Lightweight loyalty interface reduces user friction for casual coffee drinkers
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  • Editorial curation of 300 specialty coffee points provides high-intent discovery for urban explorers
  • Minimalist interface reduces cognitive load for quick, no-nonsense ordering [Platform: iOS]
-
  • Simplified cashback model provides immediate, easy-to-understand value to casual users
Weaknesses
  • Critical payment and checkout failures post-update block core revenue-generating flows.
  • Account activation and OTP verification blocks prevent new user onboarding.
-
  • Zero in-app monetization limits funding for feature expansion
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  • Static data model requires manual updates, creating a content freshness gap
  • No cloud-save functionality despite user demand [Platform: iOS]
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  • Authentication failures during registration block new user onboarding
  • Frequent crashes disrupt the wallet access flow
Pricingfreefreefreefreefreefreefreefreefreefree
MomentumMaintenance-Zombie-Zombie-Maintenance--Maintenance
Update Cadence2 versions, ~398d avg-2 versions, 1 majors/6mo, ~354d avg-5 versions-5 versions, 2 majors/6mo, ~139d avg--2 versions, ~5d avg

Compare Excelso head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Excelso, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Data licensed under CC-BY-NC 4.0