Fitbit: Health & Fitness vs its rivals

Side-by-side comparison against Fitbit: Health & Fitness's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

	Fitbit: Health & Fitness This App	Garmin Connect Nemesis	Zepp (formerly Amazfit) Contender	Strava: Run, Ride, Hike Contender	MyFitnessPal: Calorie Counter Contender	Peloton: Fitness & Workouts Peer	Headspace: Mindful Meditation Peer	Calm Peer	Polar Flow Peer	Athlytic: AI Fitness Coach New Kid
Core Identity
Developer	Google LLC	Garmin	Huami Inc.	Strava, Inc.	MyFitnessPal, Inc.	Peloton Interactive, Inc.	Headspace Inc.	Calm.com	Polar Electro	Athlytic LLC
Category	Health & Fitness	Health & Fitness	-	-	Health & Fitness	-	Health & Fitness	-	Health & Fitness	-
Platform	Android, iOS	Android, iOS	-	-	iOS, Android	-	iOS	-	iOS, Android	-
Store Metrics
Rating	4.5 / 5	4.4 / 5	-	-	4.7 / 5	-	4.8 / 5	-	4.6 / 5	-
Ratings Count	656,251	56,510	-	-	2,316,370	-	974,010	-	48,625	-
Price	Free	Free	-	-	Free	-	Free	-	Free	-
Release Date	Oct 18, 2011	Jan 10, 2013	-	-	Dec 8, 2009	-	Feb 2, 2012	-	Oct 28, 2013	-
Last Updated	Apr 24, 2026	Mar 31, 2026	-	-	Apr 14, 2026	-	Apr 13, 2026	-	Feb 27, 2026	-
Sentiment & Reviews
Sentiment	terrible	positive	-	-	mixed	-	negative	-	-	-
Score	20/100	72/100	-	-	45/100	-	22/100	-	-	-
Praises	Core activity tracking features provide essential health insights for long-term users	Comprehensive Data Insights Value and Free Features	-	-	Weight Loss Effectiveness Extensive Food Database	-	High-Quality Content Life-Changing Impact	-	-	-
Complaints	Post-update instability causes frequent app crashes and blank screen errors	Connectivity and Syncing Issues UI/UX Regression	-	-	Aggressive Monetization Syncing and Data Integration Issues	-	Poor UI & Navigation Forced AI Integration Aggressive Monetization	-	-	-
Requests	Restoration of compact and efficient design patterns for daily metric navigation	-	-	-	-	-	-	-	-	-
Strategic Intel
Strengths	Hardware-software integration increases switching costs Editors' Choice badge sustains organic install velocity	Subscription-free access to deep historical health data Proprietary recovery metrics (Body Battery) Hardware-software ecosystem lock-in	-	-	Massive food database (20.5M+ entries) Deep integration with 40+ third-party apps and devices Dominant market position (#1 Grossing in category)	-	Integrated clinical care (therapy/psychiatry) with insurance support Strong B2B/Employer-sponsored health plan distribution High-quality, science-backed content library	-	Proprietary recovery algorithms create high switching costs for athletes[1] Deep hardware-software integration drives brand loyalty[3] Specialized equine health monitoring unlocks high-value niche segments[3]	-
Weaknesses	Premium tier price exceeds category median High-frequency synchronization failure complaints post-update	Bluetooth connectivity stability with legacy flagships (Fenix 6X) UI regression reducing data density on the home screen Removal of offline GPX import functionality	-	-	Paywalled barcode scanner causing significant user backlash Unreliable syncing with wearables (Garmin, steps) Technical instability (frequent logouts, UI bugs)	-	Cluttered UI ('content vomit') hindering content discovery Technical instability (login freezes and loading issues) User friction regarding forced AI (Ebb) integration	-	Android rating (2.94) lags significantly behind iOS (4.62)[1] Lack of social leaderboards limits long-term retention[2] High friction for non-Polar hardware users[3]	-
Pricing	subscription	free	-	-	freemium	-	subscription	-	freemium	-
Momentum	Intense	Maintenance	-	-	Maintenance	-	-	-	Active	-
Update Cadence	5 versions, ~6d avg	4 versions, ~11d avg	-	-	4 versions, ~12d avg	-	-	-	5 versions	-

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