Report updated May 19, 2026
Gangstar Vegas: World of Crime
For mobile gamers interested in open-world action, third-person shooters, and mafia-themed RPG progression.
Gangstar Vegas: World of Crime is a well-regarded action app that is free with in-app purchases. With a 4.4/5 rating from 6.9M reviews, it maintains solid user satisfaction. Users particularly appreciate open world exploration and high quality graphics drive long term player retention, though excessive advertisement frequency remains a significant friction point for many players remains a common concern.
What is Gangstar Vegas: World of Crime?
Gangstar Vegas is an open-world mafia RPG for mobile, featuring third-person shooter missions and sandbox exploration.
Users hire the app for a console-style crime sandbox experience that provides a guided, narrative-driven alternative to chaotic, player-run social simulators.
Current Momentum
v9.5
- Shipped Vantyx Buccaneers Battle Pass.
- Added Star Devourer heavy weapon.
Active Nemesis
MadOut 2: Grand Auto racing
By Vladislav Ivanchuk
Other Rivals
7-Day Rank Pulse 🇺🇸
ActionNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Massive city environment with vehicle roaming, street fights, and mission-based objectives
Seasonal progression track offering exclusive outfits, exoskeletons, and heavy weapons
Third-person shooter missions involving gang wars, alien encounters, and zombie clan attacks
How much does it cost?
- Free-to-play with third-party advertisements
- In-app purchases for virtual items and currency
Freemium model relies on ad-supported gameplay and IAP-driven progression through seasonal battle passes.
Who Built It?
Gameloft
Delivering high-fidelity, console-quality arcade racing and action experiences to mobile audiences through licensed IPs and established franchises.
Portfolio
13
Apps
What other apps does Gameloft make?
Disney Magic Kingdoms
MY LITTLE PONY: MAGIC PRINCESS
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Carmen Sandiego.
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Explore the full Gameloft report
Portfolio breakdown, audience, momentum, and every app published by Gameloft.
What do users think recently?
High confidence · Latest 73 of 199 total reviews analyzed · Based on 199 reviews. Signal may be noisy.
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate open world exploration and high quality graphics drive long term player retention, but report excessive advertisement frequency remains a significant friction point for many players.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Gangstar Vegas: World of Crime?
How's The Action Market?
**Pricing Strategy**: Freemium model relying on ad-supported gameplay and IAP-driven progression through seasonal battle passes. **Target Audience**: Mobile gamers interested in open-world action, third-person shooters, and mafia-themed RPG progression. **Chart Performance**: The app maintains a presence across multiple global markets, though recent rank volatility in the Action category suggests increased competition from newer sandbox titles.
How does it evolve in the Action market?
The app maintains a presence across global markets, though its grossing rank frequently lags behind its free-download rank, signaling monetization friction relative to its discovery advantage.
Rank progression
163 active rankings tracked — 30-day window
Which niche is Gangstar Vegas: World of Crime in?
to dominate the criminal underworld of Vegas
Explore the full Crime Syndicate Shooters niche
Every app in this space — 1 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Direct sub-genre rival with a massive 1.1M rating footprint and an aggressive update cadence targeting the same open-world crime audience.
Differentiators
- Focuses on high-player-count online lobbies (up to 100 players) whereas target emphasizes single-player narrative missions.
- Advanced car physics and deep vehicle customization engine—target positions more as a general TPS/RPG.
- Includes a dedicated 'Roleplay' mode integrated into the main map to capitalize on the GTA RP trend.
Head to head
The target must pivot toward integrating more social, player-driven sandbox elements or a dedicated 'Roleplay' mode to prevent further audience erosion to MadOut 2's high-density online ecosystem.
Contenders(4)
Massive regional contender dominating the vehicle-simulation niche within the open-world category.
Differentiators
- Hyper-focused on localized vehicle culture (Indian bikes and cars) which drives high organic engagement in specific Tier 1/2 markets.
- Cheat-code driven sandbox mechanics that allow for instant vehicle spawning and world manipulation.
Strong alternative that uses a low-poly aesthetic to offer a physics-heavy 'ragdoll' sandbox experience.
Differentiators
- Low-poly, 'funny' art style targets a younger demographic than target's mature mafia RPG branding.
- Heavy emphasis on offline sandbox play and ragdoll physics interactions over scripted mission content.
A dominant open-world alternative that blends crime-sim mechanics with superhero traversal.
Differentiators
- Traversal-first gameplay centered on a grappling hook mechanic that changes the verticality of the open world.
- Hybrid genre positioning that attracts both superhero fans and traditional open-world action players.
Directly competes for the 'Vegas' keyword with 1.3M ratings and a lightweight engine optimized for lower-end hardware.
Differentiators
- Optimized for low-spec devices with a smaller install footprint compared to target's high-fidelity assets.
- Heavier focus on 'superpower' mechanics (flying, laser eyes) within the crime sandbox, moving away from target's grounded mafia realism.
Same space(3)
A high-quality peer focusing on the 'Heist' and cooperative multiplayer aspects of the crime genre.
Differentiators
- Dedicated cooperative heist missions designed for team-based play, whereas target is primarily solo-mission focused.
- Modern graphical fidelity that rivals the target's production values in a newer engine.
While Battle Royale focused, it competes for the 'TPS Action' and 'Vehicle Combat' user base at a massive scale.
Differentiators
- Competitive-first design with ranked seasons and esports integration—target is more casual/narrative.
- High-fidelity gunplay and tactical depth that exceeds the target's arcade-style shooting mechanics.
Adjacent sub-genre (Cyberpunk) that mirrors the target's RPG-heavy mission structure and city exploration.
Differentiators
- Cybernetic augmentation system provides a deeper character-build RPG layer than target's weapon-based progression.
- Isometric-leaning perspective and futuristic setting offer a distinct visual alternative to target's TPS Vegas style.
Compare Gangstar Vegas: World of Crime against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Gangstar Vegas: World of Crime
Strengths to defend, gaps to attack
Core Strengths
- High-fidelity open-world map sustains long-term player retention
- Narrative-driven mission structure provides a polished single-player experience
- Gameloft brand heritage offers superior production value in animations
Critical Frictions
- Excessive ad frequency remains a top-cited friction point
- Performance lag on older hardware limits the addressable market
- High cost of premium items creates progression barriers
Growth Levers
- Integrate social, player-driven sandbox elements to counter RP trends
- Expand map size to facilitate further exploration
- Implement first-person camera toggle for driving to increase immersion
Market Threats
- MadOut 2's high-density online lobbies siphon the core action audience
- OneState RP's voice-integrated social systems redefine player expectations
- Rising competition from UGC-first platforms like Roblox
What are the next best moves?
Ship first-person driving camera because it is a top-requested immersion feature → increase session duration
Users specifically request a camera toggle to enhance the driving experience.
Trade-off: Push the next seasonal outfit pack to the following cycle — camera work is a higher-impact retention lever.
Audit ad-frequency triggers because excessive ads are the #1 complaint theme → improve sentiment
Multiple users report that ad volume negatively impacts their enjoyment.
Trade-off: Same-quarter capacity available — no major lever displaced.
A counter-intuitive read
The app's reliance on a fixed-content model is a strength, not a weakness: it provides a stable, polished experience that the chaotic, bug-prone nature of emerging RP sandbox rivals cannot match.
Feature Gaps vs Competitors
- High-player-count online lobbies (available in MadOut 2 but absent here)
- Integrated voice chat and job-based roleplay systems (available in OneState RP but absent here)
Key Takeaways
- The current reliance on solo-mission content is increasingly vulnerable to the market shift toward social, player-driven sandbox experiences.
- Performance optimization is no longer a maintenance task but a retention requirement to prevent churn on lower-end devices.
- Ad-placement adjustments are a successful lever for sentiment; further refinement could unlock higher daily active usage.
Gangstar Vegas holds its category lead through sticky open-world mechanics but bleeds casual players to lighter alternatives, so revenue growth hinges on balancing ad-frequency against long-term retention.
Where Is It Heading?
Mixed Signals
The open-world action market is consolidating around social, player-driven experiences, leaving fixed-content titles like Gangstar Vegas exposed to audience erosion. Future growth depends on the team's ability to pivot from solo-mission focus toward the social-sandbox features that rivals are currently using to capture the next generation of players.
Performance lag on older hardware limits the addressable market, which compounds the rating drag already visible on Android.
Recent ad-placement adjustments received positive feedback, signaling that the team can successfully iterate on monetization without sacrificing core retention.