Going: Find Flight Deals
By Going
Going is a travel discovery app for iOS and Android that alerts users to discounted domestic and international flight deals.
The App DNA
What makes this app unique?
Users rely on Going to identify airfare price drops that would otherwise require manual, time-intensive searching across multiple airline sites.
For Budget-conscious travelers seeking significant savings on domestic and international airfare.
What does it look like?
Key features
Automated alerts for airfare drops based on user-defined trip details, serving as a retention loop that increases DAU/MAU ratios.
Visual interface for exploring flight deals to 900+ destinations, expanding ad-inventory potential per session.
Links to book directly with airlines, bypassing middlemen to establish trust and service authority.
How much does it cost?
The freemium model gates advanced tracking and deal access, creating friction that leads to user complaints about bait-and-switch tactics.
Velocity
Steady developmentperformanceopaqueShow more...
Going: Find Flight Deals maintains a steady development pace, shipping 2 distinct versions over the observed window. The development team focuses exclusively on minor stability improvements and bug fixes, as the release notes remain opaque regarding new features. With the latest release occurring only 6 days ago, the app shows consistent maintenance activity. The current cadence suggests a focus on platform stability rather than rapid feature iteration.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews frustrated. Users find value in the travel deal alerts that help them identify affordable flight options. Users report frequent application crashes and login failures prevent users from accessing the service they pay for.
How are ratings & reviews evolving?
What users say, by theme
- Users find value in the travel deal alerts that help them identify affordable flight options
- Frequent application crashes and login failures prevent users from accessing the service they pay for
61 of 100 recent reviews analyzed · high confidence · Frustrated overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Going: Find Flight Deals
How's the Travel & Local market?
Going holds a #19 Grossing rank in the US Travel & Local category, maintaining a 4.86 rating on Android despite a high volume of stability-related complaints. The gap between its specialized discovery model and the multi-modal utility of rivals like Hopper signals a vulnerability in long-term retention.
Read the market outlookThe rivals identified
By agoda.com
Both apps target budget-conscious travelers, but Agoda captures the booking transaction while Going focuses on deal discovery.
- Agoda offers 4.2 million property listings for multi-category booking; Going limits scope to flight deal discovery.
- Agoda provides member-exclusive pricing for accommodation; Going restricts access via Premium and Elite subscription tiers.
Trip.com: Book Flights, HotelsContender
Priceline - Hotel, Car, FlightContender
KAYAK: Flights, Hotels & CarsContender
eDreams: Flights, Hotels, CarsContender
Skyscanner Flights & TravelContender
Trip.com: Book Flights, HotelsContender
Vueling - Cheap FlightsContender
Hopper: Hotels, Flights & CarsContender
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Going: Find Flight Deals
Where is it heading?
The travel discovery market is shifting toward consolidated, multi-modal trip management, leaving Going exposed due to its limited scope and technical instability. Unless the team prioritizes core stability over aggressive monetization, the app will continue to lose ground to rivals that offer broader utility and more reliable user experiences.
- Frequent application crashes and login failures prevent users from accessing paid services, which erodes the daily active habit.
- Users report: Aggressive paywalls create a bait-and-switch perception, leading to negative sentiment that outweighs the value of the deal alerts.
The SWOT
- Curated deal discovery across 900 destinations creates a specialized value proposition
- Direct booking links remove third-party markup friction, reinforcing service authority
- Saved trips feature could assist long-term planning and increase session frequency
- Functional free tier expansion could reduce churn and improve new-user conversion
Next best moves
Rebuild authentication and session management because login failures are a top-tier churn driver → improve D7 retention
+ 1 more prioritized moveThe counter-intuitive read
The high 4.86 Android rating is a risk…
Read the full takeFeature gaps
Offline itinerary management (available in KAYAK but absent here) +1
Since the last report: This report serves as the initial intelligence baseline for the application. No historical data exists to measure shifts in performance, sentiment, or strategy.
Bottom line
Going provides high-value deal discovery, but technical instability and aggressive paywalls currently threaten its subscriber base. Stabilizing the authentication flow would address the primary churn driver, allowing the app to leverage its specialized focus against broader travel competitors.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Going worth paying for if I am a casual traveler?
How does Going compare to Hopper?
Does Going have intrusive ads or subscription pressure?
What is a free alternative to Going?
Sources
- [1] App Store
- [2] Play Store
- [3] Developer website, source
Report last updated