Going
Snapshot
Publisher DNA
What defines Going?
AI intelligence is not yet available for Going. The portfolio data below is up to date.
Portfolio
What does Going ship?
Apps
2 apps analysed
Going. that is a must-goers the most interesting events in the city.
Analysis in progress
Discover cheap flights to save on both domestic and international travel.
Direct booking links remove third-party markup friction, reinforcing service authority
- Users find value in the travel deal alerts that help them identify affordable flight options
- Frequent application crashes and login failures prevent users from accessing the service they pay for
Single-market publisher, every app ships only to United States.
Based on 2 of 2 apps with localized market data · last scanned .
Americas (1)
- United States2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
0
Positive apps
0
Neutral / mixed
1
Negative apps
25/100
Avg sentiment score
Rivals
Who does Going compete with?
The rivals identified
Nemeses(1)
Both apps target budget-conscious travelers, but Agoda captures the booking transaction while Going focuses on deal discovery.
Contenders(10)
Both apps target budget-conscious travelers, but eDreams provides a full booking engine while Going focuses on deal discovery. They compete directly for users seeking the lowest airfare across global routes.
Both apps target budget-conscious travelers seeking affordable airfare, creating direct competition for users prioritizing price discovery and flight tracking.
Both apps target travelers seeking flight deals, but Hopper expands the scope to include hotels, homes, and car rentals, creating a multi-modal booking platform that competes directly with the flight-only discovery model of Going.
Cheapflights serves as a direct price-comparison engine for flights and hotels, offering similar discovery utility to Going without the subscription barrier.
Opodo competes by offering a full-service booking engine for flights, hotels, and car rentals, capturing the same budget-conscious traveler audience that seeks comprehensive travel planning.
Priceline serves as a broad-market booking alternative that offers app-exclusive deals and VIP discounts for frequent travelers.
Both apps target budget-conscious travelers seeking flight deals, with Going focusing on curated discovery and Skyscanner on broad search aggregation.
Trip.com competes by offering a unified booking interface for flights, hotels, and rail, directly challenging the specialized discovery model of Going: Find Flight Deals for the same budget-conscious traveler segment.
Both apps target budget-conscious travelers seeking airfare savings, with Trip.com providing a full-service booking platform that overlaps with the flight discovery utility of Going.
Vueling competes for the same budget-conscious traveler segment by offering direct booking and end-to-end travel management tools. Both apps target users seeking to reduce travel costs through either deal discovery or carrier-specific pricing.
Same space(19)
Airalo provides the essential connectivity layer for international travelers who use Going to find deals but need roaming-free data upon arrival.
Airclub provides flight price tracking and alerts, functioning as a direct, subscription-based competitor to Going's deal notification service.
Avios serves as a loyalty consolidation utility, helping travelers maximize the value of their spending to earn reward flights.
lastminute.com provides a comprehensive booking platform for flight and hotel packages, serving as a direct alternative to Going's discovery-only approach.
Expedia serves as a full-service booking engine that captures the travelers who outgrow Going's discovery-only model by offering bundled hotel, car, and flight itineraries.
CheapOair targets the same budget-conscious demographic as Going but provides a human-assisted support model for complex international itineraries.
Flightradar24 provides real-time tracking utility that users often check alongside their flight deals to monitor status and aircraft details.
While focused on tracking rather than discovery, it shares the same 'premium traveler' demographic that pays for Going's Elite tier.
Differentiators
- High-end brand positioning and design excellence
- Strong word-of-mouth growth among frequent flyers
Motel 6 provides a budget-focused lodging utility that users may access after finding affordable airfare through Going.
GetYourGuide captures the post-booking phase of travel by providing a marketplace for activities and tours once flight deals are secured.
Hotels.com complements flight discovery by providing a dedicated platform for lodging, allowing users to earn rewards on every stay.
Kiwi.com offers complex routing features that appeal to the same budget-conscious audience as Going but with more aggressive itinerary construction.
Saily provides mobile data connectivity for travelers, serving as a secondary utility for users who have already booked their flights via Going.
Omio offers multi-modal transit booking, capturing users who need ground transportation to reach the destinations found through flight deals.
Pegasus provides a direct booking channel for airline inventory, capturing the loyalty of budget-conscious travelers through its BolBol program.
Skyscanner acts as a direct price-comparison alternative to Going, allowing users to search and book across multiple airlines and agencies without a subscription.
Trainline provides the rail and bus transit layer for European travelers, complementing the flight discovery services offered by Going.
Travelzoo competes with Going by offering a curated deal-discovery model, though it focuses on lifestyle and hotel vouchers rather than flight-only alerts.
TUI acts as a direct-to-consumer channel for leisure travelers, providing a bundled alternative to the fragmented discovery model of Going.