MARLVEL

GQ Australia vs its rivals

Side-by-side comparison against GQ Australia's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

GQ Australia
This App
Playboy Russia
Nemesis
Trendstop Fashion Trendtracker
Contender
HAIR
Contender
Marie Claire France
Contender
Cosmopolitan Magazine France
Contender
Braid & Style: African Hair
Peer
Muslim Dress for Black Women
Peer
Do These Match?
Peer
Color Analysis -
Peer
Core Identity
DeveloperNews Life Media Pty LtdMagzter Inc.Trendstop LtdMagzter Inc.Marie Claire Album SASMarie Claire Album SASRiafy Technologies Pvt. Ltd.FOREFOJANICE SEAMON/MOLSONThien An Studio LLC
CategoryLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleLifestyleBooks & ReferenceLifestyleLifestyle
PlatformiOS, AndroidiOS, AndroidiOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidAndroidiOSiOS
Store Metrics
Rating0.0 / 53.6 / 55.0 / 51.0 / 52.5 / 51.0 / 54.7 / 55.0 / 54.6 / 55.0 / 5
Ratings Count0251121521051017
PriceFreeFreeFreeFreeFreeFreeFreeFree$0.99Free
Release DateMar 27, 2013Sep 3, 2016Jan 2, 2013Dec 9, 2012Feb 28, 2013Mar 20, 2012Apr 20, 2023Oct 15, 2022Nov 15, 2017Apr 28, 2026
Last UpdatedAug 18, 2023Sep 3, 2016May 3, 2018Mar 24, 2017May 7, 2026Apr 29, 2026Feb 11, 2026May 19, 2026Nov 20, 2017May 17, 2026
Sentiment & Reviews
Sentiment-mixed---negative--mixed-
Score-65/100---25/100--65/100-
Praises-
  • Extensive library of historical content
---
  • Diverse international magazine selection provides broad reading options for global users on iPad
--
  • Color matching utility provides immediate confidence for daily outfit selection tasks
-
Complaints-
  • App instability and slow loading times
---
  • Persistent download failures and file access errors prevent users from reading purchased content
--
  • Lack of diverse color suggestions limits utility for users seeking varied outfit combinations
-
Requests-
  • Modern UI updates
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Strategic Intel
Strengths
  • Localized editorial authority for Australian men
  • Premium brand perception in luxury lifestyle
  • Historical brand recognition sustains organic discovery
  • Magzter GOLD library provides a broad content moat
  • Expert-curated forecasting data functions as a B2B distribution barrier for industry professionals.
  • Editorial heritage via HAIR UK tradition
  • Expert stylist network provides high-quality content
  • Print subscriber authentication provides a captive user base for digital migration.
  • High-definition replica format ensures brand-consistent editorial quality.
  • Strong brand identity focused on modern fashion and psycho-lifestyle trends
-
  • Niche-specific content curation aligns with underserved cultural fashion needs.
  • High-resolution gallery provides immediate visual value for modest outfit planning.
  • Automated matching algorithm justifies the $0.99 entry price
  • Scientific foundation of 12-season color theory provides a credible aesthetic baseline for users.
Weaknesses
  • Incompatible with iOS VoiceOver software
  • Lack of native mobile reading UX
  • High friction in single-issue purchase funnel
  • Android-iOS rating gap indicates inconsistent stability
  • High annual subscription price discourages casual user conversion
  • Premium tier lacks interactive tools compared to AI-driven competitors.
  • No significant app updates since 2018.
  • Negligible user engagement (1 rating)
  • No offline reading mode
  • Static content lacks interactive utility
  • 2.5-star rating on iOS signals poor user experience with the reader interface.
  • Subscription-only model limits top-of-funnel conversion for new digital-native users.
  • Critical download and authentication failures blocking paid content access
  • Poor image quality and lack of zoom functionality on mobile
-
  • Ad-supported model lacks recurring revenue streams or IAP monetization.
  • Static gallery format offers limited utility compared to AI-driven closet tools.
  • Limited color suggestion variety restricts long-term utility
  • Single purchase model lacks recurring revenue potential
  • Absence of real-world utility tools like shopping links or salon reports limits user retention.
Pricingfreemiumsubscriptionfreemiumsubscriptionsubscriptionsubscriptionfreefreepaidfree
MomentumZombieZombieZombieZombieMaintenanceMaintenance-Zombie-Maintenance
Update Cadence2 versions, ~361d avg2 versions, ~2582d avg1 versions2 versions, 1 majors/6mo, ~3252d avg2 versions, ~164d avg2 versions, ~156d avg-1 versions-2 versions, ~18d avg

Compare GQ Australia head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by GQ Australia, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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Data licensed under CC-BY-NC 4.0