Grubhub is a food delivery marketplace for restaurants and groceries on iOS and Android.
Product velocity
Intense
Daily rank 🇺🇸
#26
▲1Food & Drink · free
Sentiment
4.7
5.6M reviews
Nemesis
Pizza Hut - Delivery & Takeout
The App DNA
What makes this app unique?
Users hire Grubhub for restaurant delivery, specifically leveraging the $50 fee-free threshold for group orders to avoid service costs.
For Consumers seeking food and grocery delivery from local restaurants and national chains with a preference for fee-saving membership programs.
What does it look like?
Key features
Subscription service providing $0 delivery fees and lower service fees, creating a recurring revenue stream.
Removal of delivery and service fees on restaurant orders exceeding $50, incentivizing higher average order value.
Price matching policy issuing credits if lower prices are found on competitor platforms, reducing churn.
How much does it cost?
Monetization relies on a $9.99/month subscription to waive fees, supplemented by standard transaction-based revenue.
Velocity
Intense developmentopaquemonetizationperformanceShow more...
With 6 distinct versions released in the observed window, the app maintains an intense development velocity of approximately 0.85 releases per week. The development team consistently pushes updates across both iOS and Android platforms, though the release notes remain uniformly opaque, offering no insight into specific feature additions or technical improvements. This pattern suggests a reliance on server-side feature flagging or continuous integration cycles rather than traditional App Store-driven feature rollouts. The consistent messaging regarding delivery fee thresholds indicates a focus on maintaining core monetization and service policies across all updates.
Who built it?
GrubHub.com
3 apps tracked · Food & Drink
Grubhub for Drivers
Grubhub for RestaurantsUser Sentiment
What do users think recently?
Fresh user feedback skews upset. Users appreciate amazon prime integration provides a convenient way to access delivery perks and reduce service fees and pickup orders function reliably for customers who prefer to bypass delivery wait times and fees, but report excessive delivery delays and cold food arrivals frustrate users who rely on accurate arrival estimates.
How are ratings & reviews evolving?
Weekly average review rating
What users say, by theme
- Amazon Prime integration provides a convenient way to access delivery perks and reduce service fees
- Pickup orders function reliably for customers who prefer to bypass delivery wait times and fees
- Excessive delivery delays and cold food arrivals frustrate users who rely on accurate arrival estimates
120 of 2988 recent reviews analyzed · high confidence · Upset overall
Read the full review analysisUnlock 2 more frustration themes and 2 user requests, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Grubhub: Food Delivery
How's the Food & Drink market?
Grubhub holds the #26 Free position in the US Food & Drink category. The platform's reliance on a restaurant-only model contrasts with the multi-category grocery expansion of rivals, creating a focus on high-value group order retention.
Read the market outlookThe rivals identified
By Pizza Hut, Inc.
Both platforms compete for the same food delivery and pickup market share, targeting consumers who prioritize convenience and loyalty programs. They overlap directly in the food delivery category, forcing users to choose between a broad restaurant aggregator and a single-brand direct sales tool.
- Pizza Hut provides a dedicated Pizza Builder for custom orders, whereas Grubhub focuses on broad restaurant aggregation.
- Pizza Hut offers Guest Checkout to reduce initial friction, while Grubhub relies on a subscription-first model.
- Pizza Hut features a rewards program for side items, while Grubhub uses a fifty dollar fee-free threshold.
talabat: Food, grocery & moreContender
Deliveroo: Food & ShoppingContender
DoorDash: Food, Grocery, MoreContender
Uber Eats: Food & GroceriesContender
Wolt Delivery: Food and moreContender
Postmates - Food DeliveryContender
iFood: pedir delivery em casaContender
7NOW: Food & Drinks DeliveryContender
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Grubhub: Food Delivery
Where is it heading?
The food delivery market is consolidating around multi-category convenience, leaving restaurant-only models like Grubhub exposed to churn. Grubhub must leverage its Amazon Prime distribution to stabilize retention while fixing core technical regressions to prevent further rating erosion.
- Accessibility regressions in the latest update erode the daily active habit, which compounds the rating drag already visible on Android.
- The $50 fee-free threshold continues to drive high-value group orders, providing a stable revenue anchor against price-sensitive competitors.
The SWOT
- Amazon Prime integration provides a unique distribution channel for subscription perks
- Fee-free threshold incentivizes high-value group orders
- Expansion into multi-category grocery delivery could capture higher order frequency
Next best moves
Audit accessibility suite because screen reader compatibility is broken for menu navigation → restore usability for visually impaired users
+ 1 more prioritized moveThe counter-intuitive read
The $50 fee-free threshold is not just a pricing tactic…
Read the full takeFeature gaps
Multi-category grocery marketplace (available in Uber Eats but missing here) +1
Since the last report: The platform's outlook shifted from declining to mixed, with a renewed focus on leveraging the fee-free threshold as a defensive anchor while addressing technical accessibility and support failures.
Bottom line
Grubhub secures high-value group orders through its fee-free threshold, but technical regressions and support failures threaten its core retention, so the PM must prioritize accessibility and support reliability over new feature expansion.
Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Grubhub+ worth it for casual users?
How does Grubhub compare to DoorDash?
Is Grubhub safe for visually impaired users?
What are alternatives to Grubhub?
Sources
- [1] App Store, source
Report last updated