Hole and Fill: Collect Master is a casual collection and organization game for iOS and Android that tasks players with clearing objects into a void to fill storage shelves.
Product velocity
Maintenance
Daily rank 🇺🇸
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Games
Sentiment
4.5
140k reviews
Nemesis
Hole.io
The App DNA
What makes this app unique?
Users hire this app for low-stakes, repetitive stress relief through tactile sorting and collection, serving a need for meditative, short-burst gameplay.
For Casual mobile gamers interested in satisfying, repetitive sorting and collection mechanics.
What does it look like?
Key features
Upgradable hole size, speed, and collection power to swallow larger objects
Post-collection organization of groceries, makeup, and stationary into specific storage slots
How much does it cost?
Ad-supported model with in-app purchases for progression, anchored by free-to-play access.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app has released only two updates in the last six months, resulting in a cadence of approximately 0.08 releases per week. Development appears to be in a maintenance phase, as the latest release and the preceding version both contain only generic bug fixes and performance improvements. There is no evidence of new content, features, or live operations driving the development cycle.
Who built it?
HOMA GAMES
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Weapon Master: Gun Shooter RunUser Sentiment
What do users think recently?
Review voice lately leans mixed. Users appreciate satisfying core gameplay loop of collecting items into a void provides stress relief for casual players, but report aggressive ad placement during active gameplay interrupts flow and frustrates users post-update.
How are ratings & reviews evolving?
What users say, by theme
- Satisfying core gameplay loop of collecting items into a void provides stress relief for casual players
- Aggressive ad placement during active gameplay interrupts flow and frustrates users post-update
100 of 126 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Hole and Fill: Food Hoarding!
How's the Games market?
The app maintains a 4.49 average rating across 139,804 total ratings, signaling a stable base that is currently being tested by monetization friction.
Read the market outlookThe rivals identified
By Voodoo
This is the market-defining title for the 'hole-swallowing' mechanic, maintaining a massive, active user base with high-frequency updates.
- Features a highly competitive multiplayer arena mode that forces rapid, high-stakes session gameplay.
- Utilizes a mature, physics-based destruction engine that creates more satisfying visual feedback than static sorting.
- Maintains a massive, established player network that ensures instant matchmaking for real-time competitive sessions.
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Hole and Fill: Food Hoarding!
Where is it heading?
The casual organization market is consolidating around titles that prioritize stability and non-intrusive loops. The current trajectory for this app is declining due to technical debt and monetization friction, so the PM must pivot to stability-first development to retain the existing player base.
- Technical instability in the latest release prevents level completion, which compounds the negative sentiment already visible in recent reviews.
- Users report: Deceptive monetization practices regarding ad-free status drive user frustration, accelerating churn pressure into the next quarter.
The SWOT
- Satisfying ASMR-collection loop drives high initial session engagement
- Diverse thematic environments broaden casual appeal
- Implement permanent progression mechanics to reward repeat play
- Expand into productivity-adjacent organization puzzles
Next best moves
Ship stability fixes for freezing and crashes because technical instability is a top complaint → reduce churn
+ 1 more prioritized moveThe counter-intuitive read
The high volume of complaints regarding forced ads…
Read the full takeFeature gaps
Multiplayer arena mode (available in Hole.io but absent here) +1
Since the last report: The app has entered a maintenance phase with declining sentiment driven by aggressive ad-monetization and unresolved technical instability.
Bottom line
Users report: The app wins on satisfying ASMR-collection mechanics, but technical instability and deceptive monetization are eroding the user base, so the PM must prioritize stability and ad-transparency to prevent churn.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeReport last updated