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iFood: pedir delivery em casa vs its rivals

Side-by-side comparison against iFood: pedir delivery em casa's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

iFood: pedir delivery em casa
This App
Uber - Request a ride
Nemesis
Zé Delivery de Bebidas
Contender
Pão de Açúcar Mais
Contender
Drogasil: Drogaria Online 24h
Contender
McDonald's
Contender
aiqfome: delivery de tudo
Peer
Cobasi: pet shop online
Peer
Pluxee Brasil
Peer
Daki | Mercado em 15 minutos
New Kid
Core Identity
DeveloperiFoodUber Technologies, Inc.EMPRESARIOS DETALLISTAS DE MEXICO, S.A. DE C.V.Grupo Pão de AçúcarRaia Drogasil SA.McDonald's USAAIQFOME LTDACobasi Comercio de Produtos Basicos e Industrializados LtdaPLUXEE BENEFICIOS BRASIL S/ADaki Ltda
CategoryFood & DrinkTravelFood & DrinkShoppingHealth & FitnessFood & DrinkFood & DrinkShoppingFinanceFood & Drink
PlatformAndroid, iOSiOS, AndroidAndroid, iOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOSiOS, AndroidiOS, Android
Store Metrics
Rating4.8 / 54.9 / 54.9 / 54.7 / 54.8 / 54.8 / 54.8 / 54.8 / 54.8 / 54.8 / 5
Ratings Count71,91015,807,0122,1212,6863,0527,712,0868891,6592,148348
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateDec 2, 2011May 21, 2010Jan 20, 2016Oct 4, 2015Jan 18, 2018Oct 25, 2014Jun 29, 2014Jul 25, 2017Oct 14, 2014Jan 15, 2021
Last UpdatedMay 4, 2026May 4, 2026Apr 27, 2026Apr 17, 2026May 5, 2026May 13, 2026Apr 15, 2026Apr 16, 2026Apr 23, 2026Mar 30, 2026
Sentiment & Reviews
Sentimentnegativepositivenegative-negativenegative--terrible-
Score25/10075/10025/100-25/10025/100--15/100-
Praises
  • Frequent promotional offers and discounts provide tangible savings for regular grocery and meal orders
  • Reliable delivery service for local restaurant and market items remains a primary utility
  • Professional and courteous driver behavior fosters a sense of safety during daily transit commutes
  • Fast delivery service and cold beverage temperatures drive high satisfaction for frequent users
-
  • Efficient delivery speed and competitive pricing provide value for frequent pharmacy shoppers
  • Mobile ordering and curbside pickup provide a convenient alternative to traditional drive-thru wait times
--
  • Responsive and helpful customer support interactions provide a rare positive touchpoint for users
-
Complaints
  • Inaccessible customer support channels prevent resolution of incorrect orders or missing refund requests
  • Aggressive promotional popups and gambling advertisements degrade the visual experience and navigation flow
  • Restrictive order cancellation policies prevent users from correcting mistakes or addressing delivery delays
  • Unreliable ride fulfillment for scheduled bookings causes significant stress and missed travel connections
  • Frequent order cancellations without explanation erode trust and cause significant user frustration
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  • Frequent application crashes and login failures prevent users from completing essential purchases
  • Infinite loading screens when attempting to update or change payment methods prevent successful transactions
--
  • Frequent authentication failures and forced logout loops prevent access to essential payment features
-
Requests
  • Improved support for international payment methods and currency handling for cross-border gifting
  • Reintroduction of the shuttle service option to provide more affordable transit alternatives for daily commuters
  • Implementation of alphanumeric codes for bottle scanning to replace unreliable image recognition
-
  • Unified account synchronization between the web platform and mobile application
  • Native support for gift card integration would improve payment flexibility for users without credit cards
--
  • Integration with standard mobile wallet services to bypass reliance on the unstable application
-
Strategic Intel
Strengths
  • Hyper-local merchant density sustains high order frequency
  • B2B corporate voucher integration locks in recurring transaction volume
  • Global brand ubiquity sustains organic install velocity
  • Multi-modal transit integration increases session frequency
  • B2B dashboard secures recurring enterprise billing
  • Asset-light partner distribution network enables rapid geographic scaling
  • Specialized thermal packaging reinforces the cold-delivery value proposition
-
  • 90-minute delivery creates a convenience-based switching cost
  • Univers PBM program secures high-volume, recurring prescription revenue
  • Loyalty rewards loop drives repeat purchase frequency
  • Mobile-ahead ordering reduces physical wait times
--
  • Multi-card aggregation reduces user friction
  • Global brand identity supports international feature parity
-
Weaknesses
  • Inaccessible human support for order disputes
  • Restrictive self-service cancellation policies
  • High frequency of intrusive gambling advertisements
  • Automated support lacks human-in-the-loop resolution
  • Reservation fulfillment failures cause high-value churn
  • Price discrepancies erode user trust
  • 0.08★ rating gap between iOS and Android platforms
  • High frequency of unexplained order cancellations
  • Technical login regressions post-update
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  • Persistent login failures and white-screen errors during checkout
  • Aggressive location prompts drive user churn
  • Inconsistent pricing between digital and physical storefronts
  • Payment gateway instability causes transaction failure
  • Aggressive privacy tracking triggers user churn
--
  • Frequent authentication loops disrupt payment
  • High reliance on unstable app for virtual payments
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Pricingfreefreemiumfreefreefreefreefreefreefreefree
MomentumActiveActiveActiveIntenseActiveActiveIntense-ActiveIntense
Update Cadence5 versions, 2 majors/6mo, ~7d avg5 versions, ~7d avg5 versions, 2 majors/6mo, ~21d avg5 versions5 versions, ~12d avg5 versions, ~12d avg5 versions-5 versions, ~10d avg5 versions

Compare iFood: pedir delivery em casa head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by iFood: pedir delivery em casa, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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