Report updated Apr 17, 2026
Makeover Match - Swap & Style
For casual gamers who enjoy narrative-rich puzzle games, home design, and fashion-themed makeovers with a focus on empowerment.
Makeover Match - Swap & Style is an established games app that is free with in-app purchases. With a 4.4/5 rating from 31.1K reviews, it shows polarized user reception. Users particularly appreciate engaging gameplay and story, though lack of content updates remains a common concern.
What is Makeover Match - Swap & Style?
Current Momentum
v1.51 · 6mo ago
ZombieMakeover Match is currently in a zombie state, with only one minor update released in the last 12 months and no major features introduced recently.
Active Nemesis
Project Makeover
By Magic Tavern
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Combines character-based storytelling with makeover tasks, focusing on personal growth.
Behind-the-scenes plotlines featuring eccentric characters in a TV show setting.
Core puzzle mechanic used to earn resources for styling and renovation.
How much does it cost?
- Free to play
- In-app purchases for boosters, currency, and items
Monetization is standard for the genre, relying on difficulty spikes in match-3 levels to drive purchases of boosters and currency.
Who Built It?
Tactile Games ApS
Engaging casual gamers through narrative-rich puzzle adventures that blend sophisticated storytelling with home renovation and character collection.
Portfolio
9
Apps
What other apps does Tactile Games ApS make?
Explore the full Tactile Games ApS report
Portfolio breakdown, audience, momentum, and every app published by Tactile Games ApS.
What do users think recently?
High confidence · Latest 100 of 31.1K total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate engaging gameplay and story, but report lack of content updates and app crashes and technical bugs.
What Users Love
What Frustrates Users
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Makeover Match - Swap & Style?
How's The Games Market?
How does it evolve in the Games market?
Rank progression
8 active rankings tracked — 30-day window
The rivals identified
The outtake for Makeover Match - Swap & Style
Strengths to defend, gaps to attack
Core Strengths
- Unique 'Power of Positivity' narrative positioning
- High-quality character animations and relatable arcs
- Strong initial engagement with the TV show meta-game
Critical Frictions
- Severe content stagnation (1+ year gap in updates)
- Critical technical instability (Book Club crash)
- Lack of social/community features
Growth Levers
- Exploit the 'wholesome' niche in a drama-heavy market
- Introduce social voting or clubs to bridge content gaps
- Leverage high iOS rating to re-acquire users after a major content drop
Market Threats
- High churn of long-term players to Project Makeover
- Superior live-ops and content volume from Magic Tavern
- New high-fidelity entrants like FashionVerse
What are the next best moves?
Immediate Hotfix for 'Book Club' Crash
This specific bug is cited as the primary reason for immediate app uninstalls and recent negative reviews.
Establish and Communicate Content Roadmap
Users report waiting over a year for new episodes; a clear cadence is required to stem the churn of the most engaged players.
Develop Social Meta-Layer
Nemesis (Project Makeover) and New Kids (SuitU) utilize social features like 'crews' and 'voting feeds' to maintain engagement between content drops.
Feature Gaps vs Competitors
- Social features/Crews (available in Project Makeover)
- Visiting other players' studios (available in Project Makeover)
- Competitive voting mechanics (available in Super Stylist and SuitU)
- AI-enhanced/Photorealistic graphics (available in FashionVerse)
Key Takeaways
If I were the PM, I would halt all non-essential work to fix the 'Book Club' crash and ship a new narrative episode immediately. The app has a powerful emotional hook that users love, but it is currently a 'leaky bucket' due to technical neglect and a total lack of content scaling compared to Project Makeover.
Where Is It Heading?
Declining
1-year content stagnation reported by loyal users—indicates potential maintenance mode or development pipeline failure.
Recurring 'Book Club' crash bug—indicates critical technical instability affecting the first-time user experience.
Users still praise the core narrative and character movement as 'the best in the genre'—indicates a strong foundation if content resumes.