Report updated May 7, 2026
Microsoft Power BI
For business analysts, data engineers, and enterprise decision-makers.
Microsoft Power BI is an established business app that is free with in-app purchases. With a 4.6/5 rating from 166.3K reviews, it shows polarized user reception. Users particularly appreciate data visualization capabilities allow users to interpret complex business performance metrics with high clarity, though authentication loops and sign-in failures prevent users from accessing their reports consistently remains a common concern.
What is Microsoft Power BI?
Microsoft Power BI is a business intelligence app for viewing and analyzing enterprise data on mobile devices.
Users hire the app to maintain visibility into critical business performance metrics while away from their primary workstation.
Current Momentum
v37.2 · 1d ago
Active- Integrated Copilot for DAX query generation.
- Shipped stability fixes in latest release.
Active Nemesis
Tableau Mobile
By Tableau Software
Other Rivals
7-Day Rank Pulse 🇺🇸
BusinessNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Interactive report canvas with hundreds of visual types.
Conversational AI for DAX queries and model summarization.
Centralized repository for enterprise data ingestion.
How much does it cost?
- Free personal use
- Pro: $14.00/user/month
- Premium Per User: $24.00/month
Tiered subscription model anchored at $14.00/month, with enterprise features gated behind Premium capacity.
Who Built It?
Microsoft
Empowering professionals and students with a unified, AI-enhanced ecosystem for seamless productivity and collaboration across all devices.
Portfolio
13
Apps
What other apps does Microsoft make?
Microsoft SharePoint
Microsoft Defender: Security
Microsoft Bing Search
Microsoft Edge
Microsoft OneDrive
Xbox
Explore the full Microsoft report
Portfolio breakdown, audience, momentum, and every app published by Microsoft.
What do users think recently?
High confidence · Latest 100 of 135 total reviews analyzed · Based on 135 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a mixed sentiment. Users appreciate data visualization capabilities allow users to interpret complex business performance metrics with high clarity, but report authentication loops and sign-in failures prevent users from accessing their reports consistently.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Microsoft Power BI?
How's The Business Market?
How does it evolve in the Business market?
Power BI maintains a strong enterprise footprint, but the 0.19-star rating gap between iOS and Android platforms signals inconsistent quality control across the mobile estate.
Rank progression
85 active rankings tracked — 30-day window
The rivals identified
Nemeses(1)
Tableau Mobile is the only direct competitor with a massive, comparable user base and a mature mobile-first data visualization feature set.
Differentiators
- Deep integration with Tableau Server allows for complex, enterprise-grade data governance and security protocols.
- Offers offline data snapshots that allow users to interact with visualizations without an active connection.
- Supports highly customized, interactive dashboard layouts that prioritize complex data exploration over simple viewing.
Head to head
Tableau maintains a moat through analytical depth; Microsoft must focus on simplifying the mobile UX to prevent power users from migrating to more capable, albeit complex, alternatives.
Contenders(2)
Qlik offers a strong alternative for organizations requiring client-managed, on-premise data control with high-velocity release cycles.
Differentiators
- Associative engine technology allows users to explore data relationships without pre-defined query paths or hierarchies.
- Strong focus on client-managed deployments provides a critical security advantage for highly regulated industry sectors.
Domo provides a highly consolidated, cloud-native mobile experience that competes directly for the executive dashboarding audience.
Differentiators
- Unified cloud-native architecture allows for faster data ingestion and real-time updates compared to traditional BI tools.
- Built-in social collaboration features allow users to comment and discuss data points directly within the app.
Same space(2)
Targets the high-end enterprise BI segment with a focus on dossier-based reporting and mobile-optimized data delivery.
Differentiators
- Dossier-based reporting structure allows for highly curated, book-like data storytelling experiences for executive stakeholders.
- Advanced mobile-specific features include native support for offline transactions and complex data-entry workflows.
Serves the enterprise BI market with a focus on planning and predictive analytics within the SAP ecosystem.
Differentiators
- Deep native integration with SAP ERP systems provides unmatched data consistency for existing SAP enterprise customers.
- Combines business intelligence with enterprise planning and predictive analytics in a single, unified mobile interface.
New entrants(1)
High release velocity and a focus on search-driven analytics represent a disruptive shift in how users interact with data.
Differentiators
- Search-first interface allows users to query data using natural language, bypassing traditional dashboard navigation.
- AI-driven insights automatically surface anomalies and trends without requiring manual configuration or complex report building.
Compare Microsoft Power BI against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Microsoft Power BI
Strengths to defend, gaps to attack
Core Strengths
- Microsoft 365 ecosystem lock-in
- Enterprise-grade security governance
- Copilot AI integration
Critical Frictions
- Persistent sign-in authentication loops
- Mobile filter management complexity
- 0.19-star Android-iOS rating gap
Growth Levers
- Native wearable integration
- Offline-first data snapshots
- Mobile-native dataset refresh controls
Market Threats
- Tableau's offline-first analytical depth
- ThoughtSpot's search-driven disruption
- Performance latency driving user churn
What are the next best moves?
Rebuild authentication flow because sign-in loops are the top complaint → reduce churn
Authentication failures are the #1 complaint theme in user sentiment data.
Trade-off: Push the mobile-native filter management redesign to Q4 — authentication stability is a higher-impact retention blocker.
Ship offline snapshot capability because Tableau's offline mode is a key competitive threat → improve retention
Tableau Mobile's offline capability is a primary differentiator cited in competitor analysis.
Trade-off: Pause the Copilot UI polish sprint — offline access is a critical parity requirement for field-based decision makers.
A counter-intuitive read
The mobile authentication friction is a strategic advantage for Microsoft, as it forces users to rely on the desktop client where the full, high-margin Copilot suite is more effectively monetized.
Feature Gaps vs Competitors
- Offline data snapshots (available in Tableau Mobile)
- Search-first natural language querying (available in ThoughtSpot)
Key Takeaways
Power BI holds its enterprise lead through deep 365 integration, but mobile authentication friction and performance latency threaten to drive power users toward more capable mobile-first rivals, so the team must prioritize stability over new feature expansion.
Where Is It Heading?
Mixed Signals
The BI market is shifting toward search-driven and offline-capable mobile experiences, leaving Power BI exposed if it remains a viewer-only tool. Resolving the authentication regression is the immediate priority to stabilize the user base before the next enterprise renewal cycle.
Authentication failures in the latest update prevent consistent report access, which directly erodes the daily active habit.
Copilot integration for DAX queries signals active investment in high-value AI features that differentiate the platform from basic BI tools.