Microsoft Power BI

Microsoft Power BI

By Microsoft

Microsoft Power BI is a business intelligence app for viewing and analyzing enterprise data on mobile devices.

The App DNA

What makes this app unique?

Users hire the app to maintain visibility into critical business performance metrics while away from their primary workstation.

For Business analysts, data engineers, and enterprise decision-makers.

What does it look like?

Key features

Data Visualizationstandard

Interactive report canvas with hundreds of visual types.

Copilot AI Integrationedge

Conversational AI for DAX queries and model summarization.

OneLake Data Hubedge

Centralized repository for enterprise data ingestion.

How much does it cost?

freemiumFree personal usePro: $14.00/user/monthPremium Per User: $24.00/month

Tiered subscription model anchored at $14.00/month, with enterprise features gated behind Premium capacity.

Velocity

Active developmentnew contentperformanceShow more...

Microsoft Power BI maintains an active development cadence, shipping 5 releases over the last 2 months, averaging approximately 0.6 releases per week. The development trend is stable, alternating between feature-rich updates and maintenance patches. While the latest release is minor, the recent introduction of Copilot capabilities demonstrates a focus on AI-driven productivity features. The publisher provides clear, feature-specific release notes for major updates while utilizing standard maintenance language for stability patches.

See all version history

Who built it?

Microsoft

13+ apps tracked · Business

Microsoft SharePointMicrosoft SharePointMicrosoft Defender: SecurityMicrosoft Defender: SecurityMicrosoft Bing SearchMicrosoft Bing SearchMicrosoft EdgeMicrosoft EdgeMicrosoft OneDriveMicrosoft OneDriveXboxXboxLink to WindowsLink to WindowsMicrosoft OneNoteMicrosoft OneNoteMicrosoft WordMicrosoft WordRemote HelpRemote HelpMicrosoft Edge DevMicrosoft Edge Dev​Microsoft Events​Microsoft Events
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User Sentiment

What do users think recently?

Review voice lately leans mixed. Users appreciate data visualization capabilities allow users to interpret complex business performance metrics with high clarity, but report authentication loops and sign-in failures prevent users from accessing their reports consistently.

How are ratings & reviews evolving?

App Store
4.72 · 92k
Google Play
4.53 · 74k

What users say, by theme

What Users Love
  • Data visualization capabilities allow users to interpret complex business performance metrics with high clarity
What Frustrates Users
  • Authentication loops and sign-in failures prevent users from accessing their reports consistently
What Users Want 1 request inside

100 of 135 recent reviews analyzed · high confidence · Mixed overall

Read the full review analysis

Unlock 1 user request, each backed by review evidence.

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Competition

Competitive landscape for Microsoft Power BI

How's the Business market?

Power BI maintains a strong enterprise footprint, but the 0.19-star rating gap between iOS and Android platforms signals inconsistent quality control across the mobile estate.

Read the market outlook

The rivals identified

Tableau Mobile
Tableau Mobileactive nemesis

By Tableau Software, LLC

Tableau Mobile is the only direct competitor with a massive, comparable user base and a mature mobile-first data visualization feature set.

  • Deep integration with Tableau Server allows for complex, enterprise-grade data governance and security protocols.
  • Offers offline data snapshots that allow users to interact with visualizations without an active connection.
  • Supports highly customized, interactive dashboard layouts that prioritize complex data exploration over simple viewing.
Microsoft Power BI vs Tableau Mobile

Unlock the head-to-head verdict: where this rival wins, and where it loses.

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The Analyst's Read

Key takeaways for Microsoft Power BI

Where is it heading?

The BI market is shifting toward search-driven and offline-capable mobile experiences, leaving Power BI exposed if it remains a viewer-only tool. Resolving the authentication regression is the immediate priority to stabilize the user base before the next enterprise renewal cycle.

  • Authentication failures in the latest update prevent consistent report access, which directly erodes the daily active habit.
  • Copilot integration for DAX queries signals active investment in high-value AI features that differentiate the platform from basic BI tools.

The SWOT

Core Strengths
  • Microsoft 365 ecosystem lock-in
  • Enterprise-grade security governance
  • Copilot AI integration
Critical Frictions 3 weaknesses inside
Growth Levers
  • Native wearable integration
  • Offline-first data snapshots
  • Mobile-native dataset refresh controls
Market Threats 3 threats identified

Next best moves

1 Invest · 1 Pivot

Rebuild authentication flow because sign-in loops are the top complaint → reduce churn

+ 1 more prioritized move

The counter-intuitive read

The mobile authentication friction is a strategic advantage for Microsoft…

Read the full take

Feature gaps

Offline data snapshots (available in Tableau Mobile) +1

Since the last report: Power BI is prioritizing AI-driven features like Copilot and OneLake integration, but is facing increased user friction regarding authentication loops and a lack of offline-first capabilities.

Bottom line

Power BI holds its enterprise lead through deep 365 integration, but mobile authentication friction and performance latency threaten to drive power users toward more capable mobile-first rivals, so the team must prioritize stability over new feature expansion.

Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.

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FAQ

Is Power BI mobile good for casual users?
Power BI is designed for business analysts and enterprise decision-makers. While the app provides clear data visualizations, casual users may find the setup and workspace permissions complex compared to simpler dashboard tools.
How does Power BI compare to Tableau Mobile?
Tableau Mobile offers deeper offline capabilities and more complex analytical modeling on mobile. Power BI excels in integration with the Microsoft 365 ecosystem, making it the preferred choice for organizations already using Microsoft services.
Does Power BI work offline?
The app requires an active connection to access and refresh live reports. Unlike some competitors, it does not currently support robust offline data snapshots for interactive exploration.

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Microsoft Power BI, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

Power BI is prioritizing AI-driven features like Copilot and OneLake integration, but is facing increased user friction regarding authentication loops and a lack of offline-first capabilities.

declined

Authentication Stability

shifted

Mobile Utility Definition

added

OneLake Data Hub

added

Mobile UX Weaknesses

improved

Review Volume and Sentiment Score

Cite this report

Marlvel.ai. “Microsoft Power BI Intelligence Report.” Updated May 7, 2026. https://marlvel.ai/apps/microsoft-power-bi

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