Mobble is a mobile-first livestock management system for team record-keeping and compliance, available on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
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Business
Sentiment
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Nemesis
Farmable: Farm Manager App
The App DNA
What makes this app unique?
Farmers hire Mobble to maintain operational records in remote areas where connectivity is unreliable, ensuring compliance and team alignment.
For Livestock and mixed-enterprise farmers requiring a centralized, offline-capable system for team coordination and compliance record-keeping.
What does it look like?
Key features
External access portal for accountants and auditors.
GPS-tagged task assignment and notifications.
Full record-keeping functionality that syncs when connectivity is restored.
How much does it cost?
The model uses a free trial to lower entry barriers, with monetization likely gated by team size or property count.
Velocity
Maintenance developmentperformanceopaqueShow more...
The app ships at a cadence of approximately 0.25 releases per week, placing it in the maintenance tier. Development is currently focused entirely on stability and performance improvements with no new features or live operations content identified. The publisher consistently uses opaque release notes, providing no visibility into underlying technical changes or roadmap progress. This pattern has remained stable over the analyzed period.
Who built it?
User Sentiment
What do users think recently?
How are ratings & reviews evolving?
Not enough recent reviews to extract reliable themes yet.
Read the full review analysisCompetition
Competitive landscape for Mobble Farm Management
How's the Business market?
Mobble currently holds the #167 Free position in the New Zealand Business category. The lack of a significant review base compared to Farmable signals that the app is still in the early-growth phase of market penetration.
Read the market outlookThe rivals identified
By Farmable AS
Farmable directly competes for the same mobile-first livestock and crop management audience, offering a comprehensive suite of field mapping and team coordination tools that mirror Mobble's core value proposition.
- Offers a dedicated partner portal for external collaboration that Mobble currently lacks in its ecosystem
- Includes a specialized tank mix calculator for spray logs, providing deeper utility for mixed-use farms
- Maintains a significantly larger user review base, signaling stronger market penetration and established trust
ICBF HerdPlusContender
AgriWebbContender
Gallagher Animal PerformanceContender
Cattle Ranch ManagerContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Mobble Farm Management
Where is it heading?
Users report: The farm management market is consolidating around platforms that offer integrated financial and operational data. Mobble remains exposed to competitors that bridge the gap between field work and office-based accounting, so the PM must move beyond core record-keeping to maintain market share.
- The latest updates focus on stability, indicating the product is currently in a maintenance-heavy phase rather than aggressive feature expansion.
- Farmable's larger review base suggests a trust gap that will accelerate churn pressure on Mobble's user base into the next quarter.
The SWOT
- Offline-first architecture ensures consistent performance in remote grazing zones
- Mob-focused interface reduces cognitive load for livestock-heavy operations
- Untapped B2B distribution through accountant-facing portals
- Wearable hardware integration for automated weight tracking
Next best moves
Ship partner portal because the lack of external collaboration is the #1 gap against Farmable → capture enterprise-tier livestock accounts
+ 1 more prioritized moveThe counter-intuitive read
Mobble's offline-first architecture is not just a feature but a B2B barrier…
Read the full takeFeature gaps
Partner portal (available in Farmable but missing here) +1
Since the last report: The competitive focus shifted from hardware-centric livestock management to enterprise-tier collaboration, with Farmable replacing Herdwatch as the primary benchmark.
Bottom line
Mobble wins on offline reliability for livestock teams, but the lack of external collaboration tools and integrated accounting creates an enterprise-tier ceiling, so the PM should prioritize a partner portal to prevent churn to Farmable.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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