Farmable is a farm management app for orchard and vineyard operators, providing digital mapping, compliance logging, and task planning on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Productivity
Sentiment
4.0
296 reviews
Nemesis
Herdwatch Livestock Management
The App DNA
What makes this app unique?
It removes the manual documentation friction inherent in agricultural audits, allowing managers to replace paper logs with a centralized digital record.
For Professional farm managers, orchard owners, and vineyard operators requiring compliance documentation and labor tracking.
What does it look like?
Key features
GPS-based tool for drawing and measuring field boundaries, increasing user investment in the digital twin.
Audit-ready reporting for certifications like Global GAP, serving as a B2B compliance hook.
Premium-tier gate ($399/year) for unlimited tasks, acting as the primary paid-conversion lever.
How much does it cost?
The freemium model uses a low-volume usage cap (five jobs) to force conversion to the $399/year Pro subscription for commercial-scale operations.
Velocity
Maintenance developmentUX improvementsinternationalizationShow more...
Farmable: Farm Manager App operates on a maintenance cadence, with only one release shipped in the last 82 days. Development is currently focused on functional improvements, including sales tracking, inventory access control, and international compliance features for the Norwegian market. Given the lack of frequent updates, the app appears to be in a stable maintenance phase rather than an active development cycle.
Who built it?
User Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate the free version provides comprehensive tools for small producers to manage equipment and farm activities and exporting spray job data from the application simplifies compliance and record keeping for farm operations, but report frequent application crashes during field creation and navigation prevent users from saving essential farm data.
How are ratings & reviews evolving?
What users say, by theme
- The free version provides comprehensive tools for small producers to manage equipment and farm activities
- Exporting spray job data from the application simplifies compliance and record keeping for farm operations
- Frequent application crashes during field creation and navigation prevent users from saving essential farm data
52 of 52 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 2 more frustration themes and 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Farmable: Farm Manager App
How's the Productivity market?
Farmable operates in the productivity niche, currently holding #70-#176 Grossing positions in Tools across multiple international markets. The reliance on high-cost annual subscriptions for core functionality creates a barrier for small-scale users, limiting the total addressable market to commercial enterprises.
The rivals identified
By Herdwatch Ltd
Herdwatch directly competes for the same agricultural management demographic by focusing on livestock-specific workflows that overlap with Farmable's crop and orchard management user base.
- Offers specialized EID reader integration for livestock tracking which Farmable currently lacks in its core suite.
- Provides a robust offline mode that ensures data integrity for farmers working in remote, low-connectivity rural areas.
- Features multi-species management capabilities that cater to diversified farms beyond Farmable's primary crop and orchard focus.
ICBF HerdPlusContender
Mobble Farm ManagementContender
Gallagher Animal PerformanceContender
AgriWebbContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Farmable: Farm Manager App
Where is it heading?
The agricultural management market is consolidating around specialized hardware integrations and deep compliance moats. Farmable is currently exposed by its maintenance-only cadence and stability issues, which allow rivals like Herdwatch to capture the high-value, diversified farm segment.
- Frequent crashes during field creation prevent data saving, which erodes trust and forces users toward more stable, specialized alternatives.
- The latest release introduced compliance tools for Norway, indicating the team is prioritizing B2B market penetration over general consumer feature expansion.
The SWOT
- Integrated compliance reporting for Global GAP certifications creates a defensible B2B barrier
- GPS-based field mapping increases user investment in the digital twin
- Localized compliance modules for additional international markets could expand the B2B footprint
- Automated wage calculators could address high-frequency user requests for labor management
Next best moves
Ship stability hotfix for field creation because it is the top-reported crash theme → reduce churn of professional users
+ 1 more prioritized moveThe counter-intuitive read
The app's current maintenance-only cadence is a strategic advantage…
Read the full takeFeature gaps
EID reader integration (available in Herdwatch but missing here) +1
Since the last report: Farmable has shifted from a stable maintenance cycle to a period of operational decline, characterized by critical field-creation crashes and an 82-day update drought. These stability issues have eroded user sentiment and intensified the competitive threat from specialized rivals.
Bottom line
Addressing the stability issues in field creation is the primary requirement to defend the current user base against more reliable rivals. Once the core utility is stable, a tiered pricing strategy would unlock the small-scale segment currently blocked by the high annual cost.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
Access the full report for freeFAQ
Is Farmable suitable for small-scale farming?
How does Farmable compare to Herdwatch?
Does the app work offline in remote areas?
What are some alternatives for farm management?
Sources
Report last updated