Report updated Jun 5, 2026
Money Hole!
For casual mobile gamers seeking short-session arcade experiences with simple physics-based mechanics.
Money Hole! is a challenged games app that is completely free. With a 4.3/5 rating from 10.3K reviews, it faces significant user friction. Users particularly appreciate core gameplay loop involving collecting items with a hole provides relaxing entertainment, though aggressive forced advertisement frequency interrupts gameplay flow and diminishes user enjoyment remains a common concern.
What is Money Hole!?
Money Hole! is a physics-based arcade game for casual players, structured around collecting items into a central hole on iOS and Android.
Users hire the game for low-stakes, relaxing entertainment during short breaks, but the current ad-heavy design fails to reward the time invested, leading to rapid churn.
Current Momentum
v1.1
- Ships bug fixes in latest release
- Maintains stable physics-based collection core
Active Nemesis
Hole.io
By Voodoo
Other Rivals
7-Day Rank Pulse 🇺🇸
GamesNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Physics-based collection of money, gold, and jewelry items into a central hole
Skill-based gameplay requiring precise timing to drop items into the hole
In-game currency accumulation used to acquire expensive virtual items
How much does it cost?
- Free to play with ad support
Ad-supported model with no IAP options, relying on high-volume ad impressions across 10 million+ installs.
Who Built It?
GOODROID
Delivering accessible, mentally stimulating puzzle experiences and IP-driven games designed for short, engaging mobile sessions.
Portfolio
13
Apps
What other apps does GOODROID make?
Arrow Cube Escape
魔女の家
SAKAMOTO DAYS デンジャラスパズル
東京リベンジャーズ ぱずりべ！全国制覇への道
Hexa Away
Snow Race!!
Explore the full GOODROID report
Portfolio breakdown, audience, momentum, and every app published by GOODROID.
What do users think recently?
High confidence · 67 reviews analyzed · Based on 67 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate core gameplay loop involving collecting items with a hole provides relaxing entertainment and offline playability allows for gaming sessions without requiring an active internet connection, but report aggressive forced advertisement frequency interrupts gameplay flow and diminishes user enjoyment and restrictive level timers create artificial difficulty that prevents players from completing objectives.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Money Hole!?
How's The Games Market?
Market outlook for this category
Available very soon
Which niche is Money Hole! in?
to collect items into a magical hole
Explore the full Collecting Simulations niche
Every app in this space — 2 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
This is the definitive market leader in the 'hole-swallowing' arcade genre, commanding a massive user base and defining the core mechanics of the category.
Differentiators
- Features real-time multiplayer battle royale modes that force players to compete for map dominance
- Utilizes a physics-based growth mechanic where the hole expands dynamically based on consumed object volume
- Supports high-frequency content updates with 15 releases in the last six months to maintain engagement
Head to head
The target app should lean into its 'satisfying collection' niche to differentiate from the high-stress, competitive nature of the nemesis.
Contenders(2)
The foundational 'consume-to-grow' game that established the mechanics used by the entire arcade sub-genre.
Differentiators
- Features complex social mechanics including team-based play and clan-tagging that drive long-term community retention
- Offers a highly refined, minimalist aesthetic that prioritizes performance and clarity over decorative item collection
A dominant arcade-style game that shares the same 'territory/collection' DNA and high-velocity update cadence as the target.
Differentiators
- Implements a high-stakes territory expansion mechanic that punishes players for crossing their own trail
- Maintains a massive, persistent player base through constant seasonal events and cosmetic unlockables
Same space(3)
A high-skill arcade game that competes for the same casual-but-addictive time slot as the target app.
Differentiators
- Features a robust level editor that allows the community to generate and share custom content
- Emphasizes rhythmic, music-synced gameplay that creates a distinct sensory experience compared to physics-based collection
An adjacent idle-arcade game that focuses on the 'satisfying collection' loop found in the target app.
Differentiators
- Integrates idle-management systems that allow players to automate collection processes over time
- Focuses on business-building progression rather than the pure arcade-physics loop of the target app
Shares the same 'hyper-casual' arcade DNA and physics-based movement focus as the target app.
Differentiators
- Utilizes a precision-platforming mechanic that emphasizes timing and obstacle navigation over simple collection
- Aggressive release cadence of 17 updates in six months keeps the level design feeling fresh
Compare Money Hole! against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Money Hole!
Strengths to defend, gaps to attack
Core Strengths
- Physics-based collection loop provides immediate stress relief
- Offline playability removes connectivity barriers for casual users
Critical Frictions
- Ad-to-play ratio drives high uninstall rates
- Level timers create artificial frustration
- Lack of persistent progression limits long-term engagement
Growth Levers
- Implement persistent currency upgrades to reward repeat play
- Expand level environments to reduce repetitive content cycles
Market Threats
- Hole.io's real-time multiplayer mechanics siphon social-focused players
- High-velocity update cadences from competitors make content feel stagnant
What are the next best moves?
Pivot ad-frequency to a rewarded-video model because forced ads are the #1 uninstall driver → reduce churn
Sentiment data identifies aggressive forced advertisement frequency as the primary driver for uninstalls.
Trade-off: Pause the level-timer adjustment sprint — ad-frequency has a higher impact on immediate retention.
Ship persistent currency upgrades because users request earnings retention across levels → increase session depth
Top request theme highlights that current progression resets discourage long-term play.
Trade-off: Deprioritize new level environment assets — persistent progression addresses the core boredom complaint more effectively.
A counter-intuitive read
The game's reliance on forced ads is not a monetization strategy but a churn-accelerator that prevents the app from ever reaching the scale required to compete with Hole.io.
Feature Gaps vs Competitors
- Real-time multiplayer (available in Hole.io but absent here)
- Persistent progression/upgrades (available in Burger Please! but absent here)
Key Takeaways
Money Hole! holds a satisfying core mechanic but bleeds users through aggressive ad-load and lack of progression, so the PM should prioritize persistent rewards over new content to stabilize retention.
Where Is It Heading?
Declining
Casual arcade traffic is consolidating around titles with deeper live-ops and social features, leaving Money Hole! exposed. Without a shift toward persistent progression, the current ad-heavy model will continue to accelerate churn, so the PM must prioritize retention-focused features to remain viable.
High-frequency ad complaints in reviews indicate that current monetization friction is actively eroding the user base.
Repetitive content cycles without persistent rewards lead to rapid churn, preventing the game from building a loyal player base.