Report updated May 5, 2026
My Fish Shop
For casual mobile gamers interested in idle simulation and resource management mechanics.
My Fish Shop is a challenged games app that is free with in-app purchases. With a 4.0/5 rating from 92 reviews, it faces significant user friction. Users particularly appreciate core fishing mechanics provide an enjoyable experience for short play sessions, though technical glitches during boat docking prevent players from selling fish and progressing remains a common concern.
What is My Fish Shop?
My Fish Shop is an idle fishing simulator for casual mobile gamers, structured around supply chain management and fleet upgrades on iOS and Android.
Users hire this app for low-stakes tycoon progression that rewards offline time, but the current technical failures in the docking loop break the core job-to-be-done.
Current Momentum
v3.0 · 2mo ago
Maintenance- Added boss fish for increased difficulty.
- Implemented restaurant management mechanics.
What makes this app unique?
What Does It Look Like?
What Are The Key Features?
Business continues to generate revenue while the app is closed
Transporting raw catch to processing machines and stocking shelves for customer sales
Upgrading boats to access deep ocean regions and rare fish species
How much does it cost?
- Free-to-play with ad support
- In-app purchases for currency or acceleration
Ad-supported model with IAP-driven progression acceleration, typical for hyper-casual arcade-idle titles.
Who Built It?
Supercent
Creating accessible, bite-sized mobile gaming experiences that turn brief moments of daily life into fun. Leveraging data-driven insights to scale hyper-casual titles globally.
Portfolio
13
Apps
What other apps does Supercent make?
Burger Please!
Downhill Racer
Suzy's Food Restaurant Game
Match Clash: 3 Puzzle Game
Dragon Burst: Ball Shooter
Pizza Ready!
Explore the full Supercent report
Portfolio breakdown, audience, momentum, and every app published by Supercent.
What do users think recently?
Medium confidence · 9 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate core fishing mechanics provide an enjoyable experience for short play sessions, but report technical glitches during boat docking prevent players from selling fish and progressing and aggressive ad placement and monetization pressure detract from the core gameplay experience.
Limited review volume (9 reviews). Sentiment analysis will deepen as more data lands.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for My Fish Shop?
How's The Games Market?
Market outlook for this category
Available very soon
The rivals identified
Nemeses(1)
This is the most direct competitor due to its high-frequency update cycle and specialized focus on the fishing simulation niche.
Differentiators
- Aggressive live-ops cadence with 25 releases in six months keeps content fresh for power users.
- Deep social integration and competitive leaderboards create a network effect the target app currently lacks.
- Hyper-realistic graphical fidelity targets a more serious simulation audience than the target's arcade-idle aesthetic.
Head to head
The target app must pivot toward social features or seasonal events to prevent player churn to this high-velocity competitor.
Contenders(2)
A long-standing incumbent in the fishing genre that maintains a massive user base through pure, focused fishing mechanics.
Differentiators
- Focuses exclusively on the physics of the catch, stripping away the shop management layer found in the target.
- Optimized for low-end device performance, allowing it to capture a wider global audience than more resource-heavy simulators.
A strong niche alternative that focuses on the meditative, atmospheric side of fishing rather than the tycoon-management loop.
Differentiators
- Prioritizes atmospheric, relaxing soundscapes and visuals over the high-pressure management mechanics of the target app.
- Minimalist UI design reduces cognitive load, catering to players seeking a 'zen' experience rather than a tycoon challenge.
Same space(4)
Shares the 'shop management' DNA of the target app but applies it to the restaurant simulation sub-genre.
Differentiators
- Deep customization of the physical shop space allows for personal expression that the target app currently lacks.
- Frequent, thematic content updates keep the shop environment feeling fresh and aligned with real-world holidays.
An industry-leading idle game that excels at blending complex production chains with a simple, accessible visual style.
Differentiators
- Unique research-tree progression system offers more meaningful choices than the target's linear inventory growth.
- High-quality 3D rendering and smooth performance set a high bar for visual polish in the idle category.
A classic idle-tycoon title that demonstrates how to scale simple mechanics into a long-term, multi-industry empire.
Differentiators
- Humorous, satirical tone differentiates the brand identity from the target's straightforward, earnest fishing theme.
- Extensive 'prestige' mechanics provide a satisfying long-term progression loop that keeps players engaged for years.
The gold standard for the idle-tycoon genre, providing a blueprint for the monetization and progression loops the target app aspires to.
Differentiators
- Sophisticated multi-tier management systems allow for deeper strategic depth than the target's current shop-and-sell loop.
- Proven monetization model balances aggressive ad-placement with IAP value, setting the industry benchmark for idle games.
Compare My Fish Shop against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for My Fish Shop
Strengths to defend, gaps to attack
Core Strengths
- Idle-income loop drives daily check-in frequency
- Arcade-idle mechanics lower the barrier to entry
Critical Frictions
- Docking glitches halt progression at level milestones
- Content exhaustion occurs within two hours of play
Growth Levers
- Research-tree progression systems could increase strategic depth
- Thematic holiday events would refresh shop environments
Market Threats
- Fishing Clash live-ops cadence erodes casual player base
- Aggressive ad-monetization triggers immediate uninstall behavior
What are the next best moves?
Rebuild docking logic because docking glitches are the #1 complaint → stabilize progression
Docking failures prevent basic gameplay, leading to immediate churn.
Trade-off: Pause the restaurant management update — fixing the core loop is a prerequisite for retention.
Audit ad frequency because users report the app is primarily an ad-vehicle → reduce uninstall rate
Aggressive ad placement is the second most cited complaint in reviews.
Trade-off: Delay the new boss fish content — ad-fatigue is a higher-impact churn risk.
A counter-intuitive read
The app's biggest risk is not a lack of features, but the current technical instability at level milestones that prevents the core loop from functioning for the majority of new users.
Feature Gaps vs Competitors
- Social leaderboards (available in Fishing Clash but absent here)
- Research-tree progression (available in Egg, Inc. but absent here)
Key Takeaways
The app provides a functional idle loop but fails to retain users due to critical docking bugs and aggressive ads, so the PM must prioritize technical stability over new content to prevent total user base erosion.
Where Is It Heading?
Declining
The idle-tycoon category is consolidating around titles with deep progression and high-frequency live-ops, leaving this app exposed. Without addressing the core technical failures, the title will continue to lose its acquisition funnel to more stable, content-rich competitors.
Recurring docking glitches prevent progression, which directly causes high churn among new users who reach level milestones.
Aggressive ad-monetization pressure leads to immediate uninstalls, signaling that the current ad-to-gameplay ratio is unsustainable for retention.