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My Fish Shop

My Fish Shop

By Supercent

My Fish Shop is an idle fishing simulator for casual mobile gamers, structured around shop management and fleet expansion on iOS and Android.

The App DNA

What makes this app unique?

Players turn to the app for quick, low-friction tycoon-style progression during short breaks, but the current technical instability prevents the game from serving this need reliably.

For Casual mobile gamers interested in idle simulation and resource management mechanics.

What does it look like?

Key features

Idle Income Generationstandard

Business continues to generate revenue while the app is closed, encouraging daily return.

Fleet Upgradesedge

Purchase and upgrade boats to access deep ocean regions and rare fish species.

Boss Fish Challengesedge

High-difficulty fishing encounters added to increase gameplay intensity and reduce churn.

How much does it cost?

freemiumFree to play with ad supportIn-app purchases for currency and progression

Freemium model relies on ad-supported gameplay and IAP-driven acceleration of idle progression.

Velocity

Maintenance developmentnew contentperformanceShow more...

The app currently operates on a maintenance cadence, with only four releases identified over the observed window. Development is characterized by infrequent, minor stability updates rather than consistent feature iteration or live operations. The latest release occurred 146 days ago, indicating a significant period of inactivity. The development trend is stable at this low-frequency maintenance level.

See all version history

Who built it?

Supercent

13+ apps tracked · Games

Burger Please!Burger Please!Downhill RacerDownhill RacerSuzy's Food Restaurant GameSuzy's Food Restaurant GameMatch Clash: 3 Puzzle GameMatch Clash: 3 Puzzle GameDragon Burst: Ball ShooterDragon Burst: Ball ShooterSmash Down: Blast It Away!Smash Down: Blast It Away!Pizza Ready!Pizza Ready!Snake Clash!Snake Clash!Outlets RushOutlets RushSuper Big Slime: Black Hole 3DSuper Big Slime: Black Hole 3DPrison Life: Idle GamePrison Life: Idle GameASMR Rainbow JellyASMR Rainbow Jelly
Explore the full publisher profile

User Sentiment

What do users think recently?

Review voice lately leans frustrated. Users appreciate the core fishing loop provides a brief window of entertainment for players seeking casual sessions.

How are ratings & reviews evolving?

Google Play
3.82 · 68
App Store
4.58 · 24

What users say, by theme

What Users Love
  • The core fishing loop provides a brief window of entertainment for players seeking casual sessions
What Frustrates Users
  • Docking mechanics glitch frequently and prevent players from selling their catch to earn currency
+ 2 more themes
What Users Want 1 request inside

9 of 9 recent reviews analyzed · limited sample · Frustrated overall

Read the full review analysis

Unlock 2 more frustration themes and 1 user request, each backed by review evidence.

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Competition

Competitive landscape for My Fish Shop

How's the Games market?

My Fish Shop currently holds a #116 Free position in the US Arcade category, but the 146-day update gap suggests a lack of active investment compared to category leaders. The reliance on ad-supported monetization without deep progression mechanics limits its ability to retain players long-term.

Read the market outlook

The rivals identified

Fishing and Life
Fishing and Lifeactive nemesis

By Nexelon

This title dominates the idle fishing niche with massive user scale and consistent feature updates that maintain long-term engagement.

  • Features a dedicated aquarium system that allows users to display and manage caught fish collections
  • Integrates atmospheric day-night cycles and weather effects to enhance the core fishing simulation experience
  • Supports a more meditative, low-stress gameplay loop compared to the high-speed arcade focus of this app
My Fish Shop vs Fishing and Life

Unlock the head-to-head verdict: where this rival wins, and where it loses.

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The Analyst's Read

Key takeaways for My Fish Shop

Where is it heading?

The idle fishing category is consolidating around titles with deep live-ops and frequent content drops, leaving My Fish Shop exposed. Without resolving the docking glitches and adding a prestige system, the app will continue to lose its casual base to more stable, content-rich alternatives.

  • Frequent docking glitches prevent currency collection, which erodes the core idle loop and drives negative sentiment.
  • The 146-day update gap indicates a maintenance-mode posture, leaving the app vulnerable to rivals with active live-ops cadences.

The SWOT

Core Strengths
  • Core idle-tycoon loop provides immediate, accessible entertainment for casual sessions.
Critical Frictions 2 weaknesses inside
Growth Levers
  • Implement prestige systems to extend progression depth beyond early levels.
Market Threats 1 threat identified

Next best moves

1 Pivot · 1 Invest

Audit docking collision logic because players report frequent failures to sell catch → restore core loop functionality.

+ 1 more prioritized move

The counter-intuitive read

The game's #116 rank is a liability…

Read the full take

Feature gaps

Aquarium system (available in Fishing and Life but missing here) +1

Since the last report: Technical complaints have narrowed to specific progression blockers at level twenty-one, while the development cadence remains stagnant at 146 days since the last update.

Bottom line

The core fishing loop provides a fun start, but the persistent docking glitches and lack of content depth prevent long-term retention. Pivoting engineering capacity to fix the docking loop and adding a prestige system would address the primary churn drivers.

Unlock 2 critical frictions, 1 market threat, 1 more prioritized move and the analyst’s take.

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Sources

  1. [1] Play Store listing, source

Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by My Fish Shop, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

Technical complaints have narrowed to specific progression blockers at level twenty-one, while the development cadence remains stagnant at 146 days since the last update.

declined

Specific Progression Blockers

declined

Update Cadence Stagnation

Cite this report

Marlvel.ai. “My Fish Shop Intelligence Report.” Updated Jul 29, 2026. https://marlvel.ai/apps/my-fish-shop

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