MyPeriod is a health and fitness tracker for menstrual cycle and fertility monitoring, available on iOS and Android.
Product velocity
Maintenance
Daily rank 🇺🇸
—
Health & Fitness
Sentiment
4.4
359k reviews
Nemesis
Clue Period & Cycle Tracker
The App DNA
What makes this app unique?
Users hire this app for low-stakes, private cycle logging that avoids the complexity of broader health ecosystems, so the value hinges on the reliability of the prediction engine.
For Women seeking to track menstrual cycles, monitor fertility, or manage birth control via natural cycle awareness.
What does it look like?
Key features
Calculates average of past three months of menstrual cycles to forecast future period start dates and ovulation windows
Records daily notes on mood, symptoms, weight, temperature, and intimacy
Enables a passcode lock within settings to restrict access to private health data
How much does it cost?
Freemium model monetizes via ad inventory in the free tier and a one-time or recurring upgrade to the Deluxe version.
Velocity
Maintenance developmentopaqueperformanceShow more...
The app currently ships at a maintenance cadence of approximately 0.16 releases per week, with the last two updates occurring roughly five weeks apart. Development is strictly limited to bug fixes, with no evidence of new features, content, or live operations. The release history shows a long period of inactivity between the initial launch and the recent minor updates. The development trend is stable at a maintenance level.
Who built it?
sandip paghadar
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Meal Planner - Food PlannerUser Sentiment
What do users think recently?
Recent user voice shows an excited sentiment. Users appreciate long-term cycle tracking utility provides consistent value for users over many years, but report widget functionality failures prevent users from viewing cycle countdowns on the home screen.
How are ratings & reviews evolving?
What users say, by theme
- Long-term cycle tracking utility provides consistent value for users over many years
- Widget functionality failures prevent users from viewing cycle countdowns on the home screen
51 of 51 recent reviews analyzed · high confidence · Excited overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for MyPeriod - Period Tracker
How's the Health & Fitness market?
MyPeriod maintains a stable presence in the Health & Fitness category with over 350,000 ratings on Android. The gap between its legacy utility and the high-velocity release cadence of market leaders signals a risk of commoditization.
Read the market outlookThe rivals identified
By BioWink GmbH
Clue is the dominant market leader with massive scale and a high-frequency release cadence that dwarfs this app's maintenance-only cycle.
- Maintains a rigorous scientific, data-driven brand positioning that differentiates from generic tracker utilities.
- High-velocity development cycle with 20 releases in six months indicates a sophisticated, agile product roadmap.
- Deep integration of cycle-related health insights provides a comprehensive ecosystem beyond simple date logging.
Lively - Period Tracker, CycleContender
Period Tracker Period CalendarContender
Stardust Period TrackerContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for MyPeriod - Period Tracker
Where is it heading?
The period tracker market is consolidating around platforms that offer integrated health insights, leaving simple logging utilities like MyPeriod increasingly exposed. Without active feature investment, the app will likely see a gradual decline in new-user conversion as competitors offer more comprehensive lifestyle value.
- Widget instability in the latest update erodes daily active usage, which compounds the retention risk for long-tenured users.
- Recent updates focused on stability, no feature expansion, which leaves the app vulnerable to high-velocity competitors.
The SWOT
- Privacy-focused security lock builds user trust
- Longitudinal data record increases switching costs
- Integration of wearable health data
- Expansion into broader lifestyle symptom management
Next best moves
Rebuild Android widget functionality because widget failures are a top-reported friction point → recover daily active usage
+ 1 more prioritized moveThe counter-intuitive read
The app's lack of modern features is its primary moat…
Read the full takeFeature gaps
Medically-backed health insights (available in Clue but absent here) +1
Since the last report: The app transitioned to a freemium monetization model and is currently in a maintenance-only development phase, with new user complaints regarding widget and data migration stability.
Bottom line
MyPeriod retains a loyal user base through simple, private utility, but the lack of feature iteration against science-led rivals threatens long-term retention, so the PM must prioritize technical stability and data migration reliability to defend the core product.
Unlock 3 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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