Report updated May 20, 2026
MyPeriod - Period Tracker
For women seeking to track menstrual cycles, monitor fertility, or manage birth control via natural cycle awareness.
MyPeriod - Period Tracker is a well-regarded health & fitness app that is free with in-app purchases. With a 4.4/5 rating from 359.3K reviews, it maintains solid user satisfaction. Users particularly appreciate long-term cycle tracking utility provides consistent value for users over many years, though widget functionality failures prevent users from viewing cycle countdowns on the home screen remains a common concern.
What is MyPeriod - Period Tracker?
MyPeriod is a health and fitness tracker for menstrual cycle and fertility monitoring, available on iOS and Android.
Users hire this app for low-stakes, private cycle logging that avoids the complexity of broader health ecosystems, so the value hinges on the reliability of the prediction engine.
Current Momentum
v1.0 · 6d ago
Maintenance- Ships general stability and bug fixes.
- Maintains legacy feature set.
Active Nemesis
Clue Period & Cycle Tracker
By BioWink
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Calculates average of past three months of menstrual cycles to forecast future period start dates and ovulation windows
Records daily notes on mood, symptoms, weight, temperature, and intimacy
Enables a passcode lock within settings to restrict access to private health data
How much does it cost?
- Free version with ad support
- Deluxe version available via IAP
Freemium model monetizes via ad inventory in the free tier and a one-time or recurring upgrade to the Deluxe version.
Who Built It?
sandip paghadar
Providing accessible health tracking and productivity utilities for daily personal management. Helping users monitor wellness and organize tasks through simple, focused mobile tools.
Portfolio
13
Apps
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Explore the full sandip paghadar report
Portfolio breakdown, audience, momentum, and every app published by sandip paghadar.
What do users think recently?
Low confidence · 51 reviews analyzed · Based on 51 reviews. Signal may be noisy.
How did the latest release land?
What is the recent mood?
Recent user voice shows a excited sentiment. Users appreciate long-term cycle tracking utility provides consistent value for users over many years, but report widget functionality failures prevent users from viewing cycle countdowns on the home screen.
What Users Love
What Frustrates Users
What Users Want
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for MyPeriod - Period Tracker?
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
MyPeriod maintains a stable presence in the Health & Fitness category with over 350,000 ratings on Android. The gap between its legacy utility and the high-velocity release cadence of market leaders signals a risk of commoditization.
Rank progression
3 active rankings tracked — 30-day window
Which niche is MyPeriod - Period Tracker in?
to track menstrual cycles and fertility health
Explore the full Period Tracking Trackers niche
Every app in this space — 35 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Glow Eve is a direct nemesis due to its massive user base and comprehensive feature set that covers the entire reproductive health spectrum, directly competing for the same period-tracking demographic.
Contenders(4)
Cycle Air competes by leveraging a broader subscription ecosystem, offering users access to multiple utility apps under one umbrella.
Cube competes through high customization and aesthetic appeal, aiming to make health tracking a more engaging daily habit.
Lively competes by offering specialized cycle syncing guidance, moving beyond simple tracking into lifestyle optimization.
Differentiators
- Aggressive release schedule of 23 updates in six months signals a focus on rapid feature iteration.
- Positions itself as a cycle-syncing tool, moving beyond basic tracking into lifestyle optimization.
This app competes by positioning itself as a privacy-focused alternative, targeting users concerned about data security in health tracking.
Same space(3)
Quittr operates in the health habit-tracking space, competing for the same 'daily check-in' user behavior as period trackers.
This app shares the health-tracking category but focuses on cardiovascular metrics, attracting users with broader health monitoring needs.
Wild.AI targets the intersection of hormonal health and athletic performance, appealing to a more specialized, high-intent user base.
Compare MyPeriod - Period Tracker against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for MyPeriod - Period Tracker
Strengths to defend, gaps to attack
Core Strengths
- Privacy-focused security lock builds user trust
- Longitudinal data record increases switching costs
Critical Frictions
- Widget instability on Android
- Data migration failures during device transfers
- Lack of feature iteration
Growth Levers
- Integration of wearable health data
- Expansion into broader lifestyle symptom management
Market Threats
- High-velocity release cadence of Clue and Lively
- Shift toward science-led health tracking platforms
What are the next best moves?
Rebuild Android widget functionality because widget failures are a top-reported friction point → recover daily active usage
Widget instability is the primary complaint theme in user sentiment data.
Trade-off: Deprioritize the requested calendar reset feature to focus engineering hours on core stability.
Audit data backup and migration logic because users report historical data loss during device transfers → reduce churn
Data migration issues directly threaten the longitudinal value proposition of the app.
Trade-off: Pause new UI design updates to ensure data integrity is prioritized.
A counter-intuitive read
The app's lack of modern features is its primary moat, as it avoids the bloat that drives casual users away from more complex, science-led competitors.
Feature Gaps vs Competitors
- Medically-backed health insights (available in Clue but absent here)
- Wearable device integration (available in Lively but absent here)
Key Takeaways
MyPeriod retains a loyal user base through simple, private utility, but the lack of feature iteration against science-led rivals threatens long-term retention, so the PM must prioritize technical stability and data migration reliability to defend the core product.
Where Is It Heading?
Stable
The period tracker market is consolidating around platforms that offer integrated health insights, leaving simple logging utilities like MyPeriod increasingly exposed. Without active feature investment, the app will likely see a gradual decline in new-user conversion as competitors offer more comprehensive lifestyle value.
Widget instability in the latest update erodes daily active usage, which compounds the retention risk for long-tenured users.
Recent updates focused on stability, no feature expansion, which leaves the app vulnerable to high-velocity competitors.