MARLVEL

Nail Design Studio vs its rivals

Side-by-side comparison against Nail Design Studio's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Nail Design Studio
This App
BeautyPlus-Selfie Photo Editor
Nemesis
Nose Editor
Contender
Face & Body Editor, Photo App
Contender
Hair AI: AI Hairstyle, Haircut
Contender
Hair Color Lab Change or Dye
Contender
Men Hair Color Ideas
Peer
Makeup Artist - Beauty Tips
Peer
Korean Hairstyles for Men
Peer
300 Black Men Braid Hairstyles
Peer
Core Identity
DeveloperAndriy HolovchakPIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.Tuncer TirnavaliRutger DemetsSPARK DYNAMICS YAZILIM HIZMETLERI LIMITED SIRKETIAlan CushwayFOREFORiafy Technologies Pvt. Ltd.FOREFOFOREFO
CategoryLifestylePhoto & VideoLifestylePhoto & VideoPhotographyBusinessBeautyLifestyleBeautyBeauty
PlatformiOSiOS, AndroidiOS, AndroidiOSAndroidiOSAndroidiOS, AndroidAndroidAndroid
Store Metrics
Rating4.6 / 54.8 / 50.0 / 54.6 / 53.3 / 54.0 / 54.1 / 54.5 / 53.6 / 54.5 / 5
Ratings Count113345,16503735,424851180954111,184
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateJan 9, 2026Apr 25, 2013Apr 6, 2026Aug 14, 2024Sep 24, 2024Apr 12, 2016Nov 15, 2022Oct 21, 2022Oct 16, 2022Oct 4, 2022
Last UpdatedJul 1, 2026May 14, 2026May 5, 2026Feb 14, 2025May 12, 2026Jul 25, 2024Jan 6, 2026May 7, 2026Jan 15, 2026May 18, 2026
Sentiment & Reviews
Sentimentpositivenegative---mixedmixed---
Score85/10035/100---45/10060/100---
Praises
  • Intuitive editor
  • High quality photo editing tools provide satisfying results for daily creative content creation
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  • Free access to all color options provides high value for casual users testing hair styles
  • Variety of color ideas
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Complaints
  • Content update frequency
  • Aggressive monetization tactics gate previously free features behind expensive annual subscription paywalls
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  • Manual coloring requirements create a tedious user experience that fails to meet expectations for automated filters
  • Lack of interactivity
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Requests
  • Additional nail art patterns
  • Flexible pricing models including monthly options that are more affordable for casual users
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  • Automated hair detection and coloring features to replace the current manual brush tool
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Strategic Intel
Strengths
  • Salon visit tracker creates a unique retention loop
  • Non-AR editor removes technical friction for users
  • High rating (4.63) indicates strong product-market fit
  • Editors' Choice badge across 30+ markets sustains organic install velocity
  • 800 million user base provides massive data for AI model refinement
  • Broad library of 400+ filters creates high switching costs for casual users
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  • Free-access model sustains organic install velocity
  • Offset brush tool improves touch-based editing usability
  • Niche focus on male-centric grooming trends
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Weaknesses
  • No monetization model beyond free usage
  • Manual design process is slower than AI-automated rivals
  • Limited content update frequency
  • Premium tier annual plan pricing exceeds category median
  • 0.24-star Android-iOS rating gap indicates platform-specific instability
  • Deceptive trial-to-subscription billing complaints erode brand trust
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  • Manual coloring requirement creates high churn risk
  • Lack of natural hair tones limits utility
  • Increased advertisement frequency disrupts creative flow
  • Static image gallery lacks interactive try-on features
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Pricingfreefreemiumfreesubscriptionfreemiumfreefreefreefreefree
MomentumZombieActiveIntense---Zombie---
Update Cadence1 versions5 versions, 2 majors/6mo, ~15d avg5 versions---1 versions---

Compare Nail Design Studio head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Nail Design Studio, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

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