Nasty Gal vs its rivals

Side-by-side comparison against Nasty Gal's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Nasty Gal
This App
Mejuri
Contender
Carhartt WIP
Contender
Core Identity
DeveloperDBZ MARKETPLACE LIMITEDAcevector LimitedMejuriHELLO MOLLYWork in Progress Textilhandels GmbHOutdoor Voices, LLCMajid Al Futtaim Properties LLCKiK Textilien und Non-Food GmbHReal Authentication, IncPlacewise
CategoryShoppingShoppingShoppingShoppingShoppingHealth & FitnessShoppingShoppingShoppingShopping
PlatformiOS, AndroidiOS, AndroidiOSiOSiOS, AndroidiOSiOS, AndroidiOS, AndroidiOS, AndroidiOS, Android
Store Metrics
Rating4.6 / 54.5 / 54.9 / 54.3 / 54.8 / 54.0 / 53.1 / 54.0 / 52.9 / 53.3 / 5
Ratings Count102984603501,3735114774620
PriceFreeFreeFreeFreeFreeFreeFreeFreeFreeFree
Release DateJul 4, 2025Oct 17, 2013Sep 12, 2023Oct 28, 2024Jul 31, 2024Feb 11, 2020Jan 25, 2019Oct 13, 2024Nov 5, 2016Aug 24, 2020
Last UpdatedMay 21, 2026Apr 16, 2026May 12, 2026May 5, 2026Apr 24, 2026Aug 30, 2023May 20, 2026Feb 26, 2026Jan 8, 2026Apr 9, 2026
Sentiment & Reviews
Sentiment-mixedpositive---mixed-negative-
Score-65/10085/100---45/100-35/100-
Praises-
  • Wide product variety and competitive pricing structures drive consistent shopping satisfaction for long-term users
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  • Professional authentication services provide reliable documentation for luxury goods resale businesses
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Complaints-
  • Automated order cancellations and lack of transparent refund processes frustrate users seeking financial resolution
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  • Inconsistent authentication results lead to distrust in the service accuracy
  • Poor user experience regarding account access and login persistence
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Requests-
  • Transparent refund tracking and accessible human support channels are required to restore user confidence
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  • Biometric login integration to improve access speed for frequent users
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Strategic Intel
Strengths
  • Curated brand aesthetic appeals to fashion-forward Gen Z
  • Apple Pay integration reduces checkout friction for iOS users
  • 8-language localization expands reach into non-English speaking Tier 2 and Tier 3 cities
  • Cash-on-delivery model removes friction for unbanked and credit-averse users
  • Direct-to-consumer model ensures consistent brand-led quality control
  • Piercing Studio booking creates a physical-to-digital retail bridge
  • Exclusive early-access drops drive high-intent conversion
  • Express checkout reduces transaction friction
  • Brand-focused catalog maintains a premium aesthetic
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  • Community-driven content strategy builds brand identity
  • Premium lifestyle positioning avoids direct price wars
  • Direct integration with physical mall infrastructure drives high-intent local traffic
  • SHARE rewards program creates a B2B loyalty moat across 5,000+ partner stores
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  • Proprietary 7M-image database creates a technical barrier to entry
  • Human-in-the-loop verification justifies the $30 price point
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Weaknesses
  • 0.4★ Android-iOS rating gap
  • No multi-language support
  • Lacks Buy Now, Pay Later options
  • Automated order cancellations trigger high-frequency refund complaints
  • Lack of human-led support channels prevents resolution of delivery disputes
  • Low review volume (603 ratings) limits social proof
  • Lack of third-party authentication services for secondary market goods
  • No social-proof or community-discovery features
  • Limited payment flexibility compared to regional competitors
  • Lack of real-time customer support chat
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  • Static catalog lacks high-frequency engagement
  • No loyalty program to incentivize repeat purchases
  • 1.86-star Android rating indicates significant technical instability
  • Static directory lacks personalized discovery tools found in modern retail apps
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  • 2.86-star rating on iOS drives low user trust
  • Frequent manual login requirements increase churn risk
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Pricingfreemiumfreefreefreefreefreefreefreepaidfree
MomentumMaintenanceActiveMaintenanceMaintenance-MaintenanceActive-Maintenance-
Update Cadence2 versions, ~1d avg5 versions, ~15d avg1 versions1 versions, 1 majors/6mo-5 versions, 2 majors/6mo, ~7d avg5 versions, ~5d avg-2 versions, ~111d avg-

Compare Nasty Gal head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Nasty Gal, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0