NEW STATE Mobile is KRAFTON’s high-fidelity evolution of the Battle Royale genre, positioned as a graphically superior, futuristic successor to the original PUBG. It targets competitive gamers who prioritize tactical depth and "PC-level" realism. The app distinguishes itself through "Global Illumination" rendering technology and unique gameplay mechanics like the Recruitment System, which allows players to revive downed enemies into their own squad. However, the app faces significant headwinds due to technical instability and high hardware demands.
Product velocity
Active
Daily rank 🇺🇸
—
Games
Sentiment
3.7
1.7M reviews
Nemesis
Call of Duty®: Mobile
The App DNA
What makes this app unique?
For Competitive mobile gamers and fans of the PUBG franchise looking for a high-fidelity, tactical battle royale experience on mobile devices.
What does it look like?
Key features
Utilizes global illumination technology to provide high-fidelity, next-generation mobile visuals.
Includes unique mechanics such as dodging, drone calls, and support requests to influence match outcomes.
Allows players to modify weapons with attachments to suit specific tactical needs.
A 4v4 best-of-seven competitive mode with a rapidly shrinking playzone.
Allows players to revive downed enemies into their own squad, adding a unique tactical layer.
How much does it cost?
Monetization relies on a hybrid model of recurring monthly subscriptions for exclusive utility (BP cards, premium tickets) and a battle pass system, targeting dedicated players seeking progression advantages.
Velocity
Active developmentnew contentmonetizationseasonal eventsShow more...
Development is currently active with a stable cadence of major updates occurring approximately every 4 to 5 weeks. The release cycle is synchronized across iOS and Android platforms, focusing primarily on seasonal content and monetization mechanics. The trend remains stable, with consistent delivery of new passes and cosmetic items to maintain player engagement.
Who built it?
KRAFTON
7 apps tracked · Games
Astro Arena : 3vs3 Battle PvP
Bullet Echo India: Gun Game
inZOI
PUBG MOBILE - 世界一のバトルロイヤル！
Real Cricket™
BATTLEGROUNDS MOBILE INDIAUser Sentiment
What do users think recently?
Fresh user feedback skews excited. Users appreciate realistic graphics and authentic gameplay mechanics, but report technical instability and crashes.
How are ratings & reviews evolving?
What users say, by theme
- Realistic Graphics
- Authentic Gameplay Mechanics
Unlock 1 more frustration theme, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for NEW STATE : NEW ERA OF BR
How's the Games market?
The rivals identified
By Activision Publishing, Inc.
The primary direct rival in the high-fidelity military shooter space, maintaining a scale within the 10x magnitude of NEW STATE and a consistent 3-release cadence over the last 6 months.
- Hybrid gameplay model offering both traditional 5v5 Multiplayer and Battle Royale, whereas NEW STATE is strictly optimized for the BR experience.
- Leverages a 'Legacy Map' strategy, porting iconic console environments (Nuketown, Standoff) to mobile to drive nostalgia-based retention.
- Deep weapon customization via the 'Gunsmith' system which offers more granular attachment tuning than NEW STATE’s in-match customization kits.
Arena Breakout: Realistic FPSContender
Free Fire MAXContender
Blood Strike - FPS for allContender
Farlight 84ContenderUnlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for NEW STATE : NEW ERA OF BR
Where is it heading?
- Recent updates (v0.9.93) focused on Survivor Pass and Random Boxes — active live-ops but lacks major feature expansion.
- User mood is polarized; while 'Excited' by graphics, many are 'Frustrated' by persistent crashes on iOS.
The SWOT
- Proprietary Global Illumination technology for industry-leading visuals
- Unique Recruitment mechanic differentiating tactical play
- Strong PUBG IP brand recognition
- Authentic gunplay that mirrors PC experiences
- Optimize engine for mid-range devices to capture Blood Strike's audience
- Expand the futuristic identity (drones/shields) to distance from traditional shooters
- Introduce a skin marketplace to compete with Standoff 2's retention model
Next best moves
Prioritize 'Force Close' and Login Crash Fixes
+ 2 more prioritized movesFeature gaps
Cross-platform progression (available in Call of Duty: Mobile) +3
Since the last report: The report shows a strategic pivot toward tactical differentiation (Recruitment System) and a more comprehensive competitive analysis, despite persistent technical and anti-cheat challenges.
Bottom line
NEW STATE is a technically ambitious title that successfully delivers a premium 'PC-style' experience, but it is currently being throttled by its own engine's instability. To survive against COD Mobile, the PM must pivot from 'graphics-first' to 'stability-first' while doubling down on unique futuristic mechanics like Recruitment to maintain a distinct identity.
Unlock 4 critical frictions, 3 market threats, 2 more prioritized moves and the analyst’s take.
Access the full report for freeReport last updated