KRAFTON
For hardcore and competitive gamers seeking realistic simulations, ranging from cricket enthusiasts to life-sim players with high-end hardware.
NEW STATE : NEW ERA OF BR
Snapshot
Who is KRAFTON?
Delivering high-fidelity, simulation-heavy gaming experiences across competitive sports, battle royale, and life simulation genres.
Target audience
Portfolio
Free 6Last updated
NEW STATE : NEW ERA OF BR
v0.9.93.776
5mo ago
Publisher DNA
What defines KRAFTON?
Publisher DNA
Primary focus
High-fidelity core games and simulations
Scale
indie
Target audience
Hardcore and competitive gamers seeking realistic simulations, ranging from cricket enthusiasts to life-sim players with high-end hardware.
Signature Patterns
- •Heavy emphasis on high-fidelity graphics and 'PC-level' realism across all genres.
- •Monetization via multi-tier subscription models in live-service titles.
- •Integration of advanced technology including motion capture and on-device generative AI.
- •Focus on simulation-heavy mechanics such as shot maps, recruitment systems, and autonomous AI characters.
Portfolio momentum
Maintaining an intense development pace with 12 updates across 3 active titles in the last 6 months, including a major release within the last 10 days.
Portfolio
What does KRAFTON ship?
Apps
7 apps analysed
Analysis in progress
Analysis in progress
Analysis in progress
Integration of on-device generative AI
- Visual Quality
- Users report: Misleading System Requirements
NEW STATE Mobile offers the original Battle Royale experience of PUBG on mobile
Unique Recruitment mechanic differentiating tactical play
- Realistic Graphics
- Technical Instability and Crashes
Distributed across 11 markets, strongest in Europe.
Based on 2 of 7 apps with localized market data, more coverage rolling in as scans complete · last scanned .
Americas (3)
- United States2 / 2
- Brazil1 / 2
- Mexico1 / 2
Europe (6)
- France1 / 2
- Germany1 / 2
- Italy1 / 2
- Netherlands1 / 2
- Portugal1 / 2
›+1 more europe market
- Spain1 / 2
Asia-Pacific (2)
- Japan2 / 2
- South Korea2 / 2
Core markets (2/2 apps)
User Sentiment
How do users feel about their apps?
1
Positive apps
1
Neutral / mixed
1
Negative apps
41/100
Avg sentiment score
Unlock the app dragging this portfolio down.
Access the full report for freeRivals
Who does KRAFTON compete with?
The rivals identified
Nemeses(2)
The primary direct rival in the high-fidelity military shooter space, maintaining a scale within the 10x magnitude of NEW STATE and a consistent 3-release cadence over the last 6 months.
Despite its age, the massive legacy user base and optimized performance on low-end devices make it a persistent threat to market share.
Contenders(6)
Offers a distinct sci-fi alternative with heavy emphasis on vehicular combat and verticality.
Dominates the casual BR market with a massive user base and high update velocity (6 releases in 6 months).
A rising threat in the 'hardcore' segment, shifting the audience from traditional BR to high-stakes extraction mechanics.
Miniclip's massive distribution and focus on hyper-casual, short-form matches create a high-volume alternative to Real Cricket's simulation.
A veteran BR peer that maintains relevance through high-frequency updates and massive IP collaborations.
Focuses on a stylized, arcade-first approach that differentiates itself from the realistic simulation market.
Same space(3)
While not a BR, it competes for the same competitive FPS audience with a focus on skin economies and tactical 5v5.
An adjacent peer focusing on physics-based tactical combat from an isometric perspective.
A 'quirky' BR peer that captures the younger demographic through parody and non-traditional aesthetics.
New entrants(2)
Demonstrates extreme success in the 'swipe-to-play' mechanic space, showing how to maximize retention with minimal UI friction.
A major IP entrant (released Feb 2026) that threatens the tactical shooter segment with high-fidelity environmental destruction.
The Analyst's Read
The bottom line on KRAFTON
Bottom line
KRAFTON is a technically dominant publisher with a clear focus on the high-end simulation niche. Their ability to maintain high ratings for complex simulations while pushing technical boundaries with Unreal Engine 5 demonstrates a disciplined approach to capturing the high-LTV core gaming segment.
Frequently asked questions
How many apps does KRAFTON publish?
What kind of apps does KRAFTON make?
What is KRAFTON's top app?
In how many countries are KRAFTON's apps available?
What fed this analysis
- Apps analyzed:
- 3
- With full intel:
- 3
- With overview:
- 3
- Website scraped:
- yes
- Social presence:
- yes