Astro Arena : 3vs3 Battle PvP icon
BATTLEGROUNDS MOBILE INDIA icon
Bullet Echo India: Gun Game icon
+4

KRAFTON

For hardcore and competitive gamers seeking realistic simulations, ranging from cricket enthusiasts to life-sim players with high-end hardware.

7apps3.1(2.7M)Gamesゲーム

Snapshot

Who is KRAFTON?

Delivering high-fidelity, simulation-heavy gaming experiences across competitive sports, battle royale, and life simulation genres.

Target audience

HardcoreCompetitive gamers seeking realistic simulationsRanging from cricket enthusiasts to life-sim players with high-end hardware

Active nemesis

Activision Publishing

Other rivals

Portfolio

Free 6
7
apps
Games6
ゲーム1

Last updated

NEW STATE : NEW ERA OF BR

v0.9.93.776

6mo ago

Intense

Publisher DNA

What defines KRAFTON?

Publisher DNA

Primary focus

High-fidelity core games and simulations

Scale

indie

Target audience

Hardcore and competitive gamers seeking realistic simulations, ranging from cricket enthusiasts to life-sim players with high-end hardware.

Signature Patterns

  • •Heavy emphasis on high-fidelity graphics and 'PC-level' realism across all genres.
  • •Monetization via multi-tier subscription models in live-service titles.
  • •Integration of advanced technology including motion capture and on-device generative AI.
  • •Focus on simulation-heavy mechanics such as shot maps, recruitment systems, and autonomous AI characters.
Intense

Portfolio momentum

Maintaining an intense development pace with 12 updates across 3 active titles in the last 6 months, including a major release within the last 10 days.

Last release 10d agoActive apps 3

Portfolio

What does KRAFTON ship?

Apps

7 apps analysed

Astro Arena : 3vs3 Battle PvP icon
Astro Arena : 3vs3 Battle PvP

Play Fast, Think Faster! Easy 5-Min MOBA PvP

4.6(38.3K)

Analysis in progress

Integration of on-device generative AI

  • Visual Quality
  • Users report: Misleading System Requirements
NEW STATE : NEW ERA OF BR icon
NEW STATE : NEW ERA OF BR

NEW STATE Mobile offers the original Battle Royale experience of PUBG on mobile

3.7(1.7M)

Unique Recruitment mechanic differentiating tactical play

  • Realistic Graphics
  • Technical Instability and Crashes

Distributed across 13 markets, strongest in Europe.

Based on 3 of 7 apps with localized market data, more coverage rolling in as scans complete · last scanned .

Americas (3)

  • United States3 / 3
  • Brazil1 / 3
  • Mexico1 / 3

Europe (7)

  • France1 / 3
  • Germany1 / 3
  • Italy1 / 3
  • Netherlands1 / 3
  • Portugal1 / 3
›+2 more europe markets
  • Spain1 / 3
  • United Kingdom1 / 3

Asia-Pacific (3)

  • Japan2 / 3
  • South Korea2 / 3
  • Australia1 / 3

Core markets (3/3 apps)

United States

User Sentiment

How do users feel about their apps?

Unlock the app dragging this portfolio down.

Access the full report for free

Rivals

Who does KRAFTON compete with?

The rivals identified

Nemeses(2)

Activision Publishing

known forCall of Duty®: Mobile

1 app4.3Games

The primary direct rival in the high-fidelity military shooter space, maintaining a scale within the 10x magnitude of NEW STATE and a consistent 3-release cadence over the last 6 months.

Miniclip.com

known forCricket League

1 app4.7Games

Both apps compete for the same cricket-loving mobile audience, vying for time-share in the sports simulation category through real-time multiplayer modes.

Contenders(10)

Farlight Games

known forFarlight 84

1 app3.4Games

Offers a distinct sci-fi alternative with heavy emphasis on vehicular combat and verticality.

GARENA INTERNATIONAL I PRIVATE

known forFree Fire MAX

1 app4.4Games

Dominates the casual BR market with a massive user base and high update velocity (6 releases in 6 months).

Jet-Play

known forSachin Saga Cricket Champions

1 app3.7Games

Both apps compete for the same Indian cricket simulation audience by utilizing high-fidelity 3D graphics and realistic sports mechanics to drive user engagement.

Level Infinite

known forArena Breakout: Realistic FPS

2 apps4.3Games

A rising threat in the 'hardcore' segment, shifting the audience from traditional BR to high-stakes extraction mechanics.

Muhammad Haroon Mehmood

known forWorld Cricket Odi Wcc 2024

1 app4.2Games

Both apps target the same mobile cricket simulation audience, competing directly for time spent in 3D sports gameplay.

Nautilus Mobile App Private

known forReal Cricket™ Swipe

1 app4.3Games

Both titles target the same cricket-simulation audience and leverage official licensing to capture market share, forcing users to choose between the high-fidelity simulation of the main title and the simplified control scheme of the Swipe variant.

NetEase Games

known forKnives Out

2 apps4.3Games

A veteran BR peer that maintains relevance through high-frequency updates and massive IP collaborations.

Nextwave Multimedia

known forWorld Cricket Championship 2

2 apps4.2Games

Both apps target the same Indian and global cricket simulation audience, competing directly on broadcast-style realism and tactical gameplay mechanics.

Sporta Technologies Private

known forDream Cricket 2025

2 apps3.6Games

Dream Cricket 2025 competes for the same cricket simulation audience by offering a distinct portfolio of official international and T20 league licenses.

Stick Sports

known forStick Cricket Premier League

4 apps4.7Games

Both apps compete for the same cricket-interested mobile gaming demographic, forcing a choice between high-fidelity broadcast simulation and arcade-focused management loops.

Same space(5)

AXLEBOLT

known forStandoff 2

1 app4.3Games

While not a BR, it competes for the same competitive FPS audience with a focus on skin economies and tactical 5v5.

Hitwicket Cricket Games

known forHitwicket™ Cricket Game 2026

1 app4.4Games

This app competes for the same cricket-focused user base by shifting the core loop from pure simulation to a hybrid of team management and strategy.

MOBILE SOCCER

known forFootball League™ 2026

2 apps4.5Games

This app captures the same casual sports simulation audience as Real Cricket™ but uses an offline-first architecture to bypass connectivity barriers.

Panzerdog

known forTacticool:5v5 Tactical Shooter

1 app4.6Games

An adjacent peer focusing on physics-based tactical combat from an isometric perspective.

XD Entertainment Pte

known forSausage Man

1 app4.4Games

A 'quirky' BR peer that captures the younger demographic through parody and non-traditional aesthetics.

New entrants(1)

Ubisoft Nova

known forRainbow Six Mobile

1 app4.4Games

A major IP entrant (released Feb 2026) that threatens the tactical shooter segment with high-fidelity environmental destruction.

The Analyst's Read

The bottom line on KRAFTON

Bottom line

KRAFTON is a technically dominant publisher with a clear focus on the high-end simulation niche. Their ability to maintain high ratings for complex simulations while pushing technical boundaries with Unreal Engine 5 demonstrates a disciplined approach to capturing the high-LTV core gaming segment.

Frequently asked questions

How many apps does KRAFTON publish?
KRAFTON has 7 apps tracked by Marlvel, primarily in the Games category.
What kind of apps does KRAFTON make?
KRAFTON's portfolio is concentrated in Games and ゲーム, with an average rating of 3.1/5 across rated apps.
What is KRAFTON's top app?
By review volume across the portfolio, NEW STATE : NEW ERA OF BR is KRAFTON's best-known app tracked by Marlvel.
In how many countries are KRAFTON's apps available?
Marlvel has tracked KRAFTON's apps across 13 countries.

What fed this analysis

Apps analyzed:
3
With full intel:
3
With overview:
3
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by KRAFTON, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “KRAFTON intelligence.” Updated 2026-04-20. https://marlvel.ai/publishers/krafton-inc

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Data licensed under CC-BY-NC 4.0