Call of Duty®: Mobile icon

Activision Publishing

For hardcore FPS fans and competitive gamers seeking tactical, social multiplayer experiences on mobile.

1app4.3(16.5M)Games

Snapshot

Who is Activision Publishing?

Translating world-class console franchises into high-fidelity mobile multiplayer experiences for competitive gamers.

Target audience

Hardcore FPS fansCompetitive gamers seeking tacticalSocial multiplayer experiences on mobile

Active nemesis

Tencent Mobile International

Other rivals

Portfolio

Free 1
1
app
Games1

Last updated

Call of Duty®: Mobile

v1.0.55

4mo ago

Steady

Publisher DNA

What defines Activision Publishing?

Publisher DNA

Primary focus

High-fidelity competitive FPS games

Scale

indie

Target audience

Hardcore FPS fans and competitive gamers seeking tactical, social multiplayer experiences on mobile.

Steady

Portfolio momentum

Released 2 updates for their flagship title in the last 6 months, maintaining a consistent development cycle for their primary active app.

Last release 78d agoActive apps 1

Portfolio

What does Activision Publishing ship?

Apps

1 app analysed

Call of Duty®: Mobile icon
Call of Duty®: Mobile

Realistic action-packed FPS Battle Royale & DMZ war multiplayer. Lock and load!

4.3(16.5M)
View Intel →

Modular resource management lowers barrier to entry

  • High-fidelity graphics and realistic weapon models provide a console-like experience on mobile devices
  • Persistent network connectivity issues and high ping spikes cause unfair losses in ranked matches

User Sentiment

How do users feel about their apps?

0

Positive apps

1

Neutral / mixed

0

Negative apps

55/100

Avg sentiment score

Rivals

Who does Activision Publishing compete with?

The rivals identified

Nemeses(1)

Tencent Mobile International

known forPUBG MOBILE

1 app4.3Games

Dominates the mobile battle royale space with a massive, long-standing user base and consistent, high-frequency content updates.

Contenders(2)

GARENA INTERNATIONAL I PRIVATE

known forFree Fire: Undersea Mystery

1 app4.3Games

A major competitor in the battle royale genre, specifically optimized for high performance on lower-end mobile hardware.

Level Infinite

known forArena Breakout: Realistic FPS

2 apps4.3Games

Directly competes in the tactical extraction shooter space with a focus on hyper-realistic mechanics and inventory management.

Same space(6)

Alfa Bravo

known forCombat Master Mobile

2 apps4.6Games

A rising threat known for its 'zero-latency' engine and movement mechanics that mimic modern PC/Console FPS titles.

AXLEBOLT

known forStandoff 2

1 app4.3Games

Focuses on competitive, skill-based tactical combat, mirroring the gameplay loop of classic PC tactical shooters.

Azur Interactive Games

known forWorld War Heroes: WW2 FPS PVP

1 app4.5Games

Captures the historical military niche within the same FPS ecosystem.

Critical Force Oy

known forCritical Ops: Online PvP FPS

1 app4.3Games

A dedicated competitive shooter that maintains a high update cadence to support its esports-focused community.

Gameloft

known forModern Combat 5: mobile FPS

2 apps4.6Games

A long-standing mobile shooter that provides a more traditional, campaign-focused FPS experience alongside its multiplayer modes.

RED BUTTON

known forModern Strike Online: War FPS

1 app4.6Games

A consistent peer that mirrors target's 'Modern' aesthetic but with a more arcade-leaning gameplay style.

New entrants(2)

NetEase Games

known forBlood Strike - FPS for all

1 app4.3Games

A rapidly evolving shooter that has demonstrated high release velocity and aggressive feature iteration in the last quarter.

NETEASE INTERACTIVE ENTERTAINMENT PTE

known forLost Light: Weapon Skin Treat

1 app4.4Games

An emerging threat in the extraction space with an incredible update velocity of 13 releases in the last 6 months.

Frequently asked questions

How many apps does Activision Publishing publish?
Activision Publishing has 1 app tracked by Marlvel, primarily in the Games category.
What kind of apps does Activision Publishing make?
Activision Publishing's portfolio is concentrated in Games, with an average rating of 4.3/5 across rated apps.
What is Activision Publishing's top app?
By review volume across the portfolio, Call of Duty®: Mobile is Activision Publishing's best-known app tracked by Marlvel.

What fed this analysis

Apps analyzed:
1
With full intel:
1
With overview:
1
Website scraped:
yes
Social presence:
yes

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Activision Publishing, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Cite this report

Marlvel.ai. “Activision Publishing intelligence.” Updated 2026-04-28. https://marlvel.ai/publishers/activision-publishing-inc

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Data licensed under CC-BY-NC 4.0