Report updated Apr 17, 2026
News 3 WSIL TV
For residents of Southern Illinois, Southeast Missouri, and Western Kentucky who rely on local media for regional news, severe weather tracking, and community updates.
News 3 WSIL TV is an established news app that is completely free. With a 4.7/5 rating from 572 reviews, it shows polarized user reception.
What is News 3 WSIL TV?
Current Momentum
v3.1
Performance improvement and bug fixes.
Active Nemesis
KFVS 12 News
By Gray Television Group
Other Rivals
7-Day Rank Pulse 🇺🇸
NewsNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
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What Are The Key Features?
Comprehensive news, weather, and sports reporting specifically for Southern Illinois, Southeast Missouri, and Western Kentucky.
Access to interactive radar, 7-day forecasts, weather alerts, and a network of sky cameras.
Access to community job listings and local employment resources.
How much does it cost?
- Free to download and use
The app serves as a free utility to drive traffic to the station's broadcast and digital content, monetized primarily through advertising and sponsored features.
Who Built It?
Allen Media Broadcasting
Providing hyper-local news and high-precision weather tracking to regional communities through integrated broadcast partnerships.
Portfolio
13
Apps
What other apps does Allen Media Broadcasting make?
Explore the full Allen Media Broadcasting report
Portfolio breakdown, audience, momentum, and every app published by Allen Media Broadcasting.
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for News 3 WSIL TV?
How's The News Market?
Market outlook for this category
Available very soon
The rivals identified
The outtake for News 3 WSIL TV
Strengths to defend, gaps to attack
Core Strengths
- Superior user satisfaction (4.65 rating) compared to regional rivals
- Unique 'Job Squad' community utility tool
- Proprietary network of regional sky cameras for weather verification
- Strong hyper-local focus on the Illinois side of the tri-state area
Critical Frictions
- Significantly smaller historical audience/rating count than primary nemesis
- Lower frequency of content updates compared to larger network-backed newsrooms
- Lack of digital-only exclusive video segments
Growth Levers
- Capitalize on KFVS's reported app stability issues to acquire frustrated users
- Expand community-posted content to compete with Patch's hyper-local growth
- Leverage high rating to secure better placement in local news searches
Market Threats
- KFVS's dominant 'First Alert' weather branding
- NewsBreak's aggressive aggregation of WSIL's own content
- Patch's expansion into small-town community boards
What are the next best moves?
Market 'App Stability' as a core feature
WSIL holds a 4.65 rating while the primary nemesis (KFVS) has historically lower stability scores; this is a direct churn-reduction and acquisition opportunity.
Expand 'Job Squad' into a full community hub
This unique differentiator counters the threat of Patch's community-posted content and provides daily utility beyond news cycles.
Develop digital-only weather segments
The nemesis (KFVS) currently wins on volume of daily video clips and digital-only segments; closing this gap is necessary for retention.
Feature Gaps vs Competitors
- Digital-only live-streamed segments (available in KFVS 12)
- In-depth investigative journalism long-form (available in The Southern Illinoisan)
- Community-posted 'neighbor' boards (available in Patch)
Key Takeaways
WSIL TV is winning the 'quality over quantity' battle in its DMA, boasting a 4.65 rating that suggests a much more stable product than its primary rival, KFVS. To grow, the PM should lean into the app's superior UX and unique community utilities like 'Job Squad' to differentiate from generic news aggregators and unstable legacy apps.
Where Is It Heading?
Stable
v3.1 update (Oct 2025) integrated updated radar and camera networks — indicates active investment in core weather differentiators.
Maintains a 4.65 rating across 572 users — suggests high product-market fit and technical reliability.