Passwords vs its rivals

Side-by-side comparison against Passwords's closest competitors — identity, store metrics, ratings & sentiment, and strategic intel.

Passwords
This App
Core Identity
DeveloperJatisari Inovasi StudioCodfishworksBitdefender SRLCodenhagen.IO ApSMicrosoft CorporationGoogle LLCPassboltFueltracker Rowfuel
CategoryUtilitiesProductivityUtilitiesUtilitiesProductivityToolsBusinessAuto & Vehicles
PlatformiOS, AndroidAndroidiOS, AndroidiOS, AndroidiOS, AndroidiOS, AndroidiOSAndroid
Store Metrics
Rating4.7 / 53.9 / 54.7 / 54.4 / 54.7 / 54.7 / 50.0 / 50.0 / 5
Ratings Count710,14228633,46323,269641,2844,582,63400
PriceFree$1.19FreeFreeFreeFreeFree$5.99
Release DateJun 10, 2024Apr 14, 2013Jul 24, 2017Nov 2, 2022May 30, 2015Feb 12, 2019Mar 13, 2026Mar 12, 2026
Last UpdatedDec 12, 2025May 16, 2026May 15, 2026May 17, 2024May 4, 2026May 16, 2026Mar 13, 2026Mar 19, 2026
Sentiment & Reviews
Sentimentpositive-mixedmixedmixedmixed--
Score85/100-65/10065/10045/10055/100--
Praises
  • Offline-only security model
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  • Reliable real-time security scanning provides peace of mind for long-term users across multiple devices
  • Ad-free interface
  • Efficient and reliable multi-factor authentication process provides a secure one-stop shop for all accounts
  • Visual number matching interface removes the cognitive load of manually typing complex authentication codes
  • Information retrieval speed and accuracy remain the primary utility for daily research tasks
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Complaints
  • Manual backup friction
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  • Web protection and VPN modules frequently disable themselves during idle periods or background operation
  • Subscription friction
  • Circular authentication loops occur when the app requires itself to verify a new device login
  • Account data fails to migrate when users transition to new mobile hardware devices
  • AI overview summaries appearing after every search disrupt the manual web browsing experience
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Requests--
  • Clearer documentation and guidance for setting up VPN and security features on mobile devices
  • Expanded free features
  • Manual recovery options like text-based codes are requested to break the device-locked authentication loop
  • User-controlled toggle to disable AI-generated summaries in the search results interface
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Strategic Intel
Strengths
  • AES-256 encryption architecture sustains high trust ratings
  • One-time purchase model attracts users avoiding subscription lock-in
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  • Lightweight architecture minimizes battery drain
  • AI-driven Scam Radar provides proactive defense
  • AV-Test authority sustains organic install velocity
  • iCloud-native encryption ensures data sovereignty for Apple-centric users
  • Ad-free interface provides a cleaner experience than category-standard free apps
  • System-level integration with Microsoft Entra and 365 services
  • Passwordless biometric hardware verification for secure sign-ins
  • Centralized management of personal and organizational accounts
  • System-level Android integration replaces default assistant on hardware-mapped triggers
  • Ecosystem network effects driven by massive MAU across Workspace integrations
  • Open-source AGPL license builds trust with government and regulated sectors
  • Self-hosting capability provides full data ownership for privacy-conscious organizations
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Weaknesses
  • Manual backup requirement creates high friction for multi-device users
  • Lack of cloud-sync limits retention among power users
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  • VPN modules disable during background operation
  • Subscription management lacks transparency
  • 0.7★ Android-iOS rating gap
  • Subscription-gated features limit adoption against free alternatives
  • Lack of native push-based MFA reduces utility for enterprise-focused users
  • Circular authentication loops on new devices
  • No clear account data migration path for hardware upgrades
  • Reliance on the app for its own authorization
  • Performance regressions and freezing in the latest build
  • No dedicated password-only app interface
  • High technical barrier to entry for non-technical teams
  • Lack of native iCloud integration creates friction for standard iOS users
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Pricingfreemiumpaidfreemiumsubscriptionfreefreefreepaid
MomentumMaintenance-IntenseMaintenanceActiveActive--
Update Cadence2 versions, 1 majors/6mo, ~144d avg-5 versions, 5 majors/6mo, ~10d avg2 versions, ~706d avg5 versions, ~12d avg5 versions, ~6d avg--

Compare Passwords head-to-head

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with editorial review, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Passwords, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

Data licensed under CC-BY-NC 4.0