Perfect365 Video is a mobile editing app for applying virtual makeup and retouching selfie videos on iOS and Android.
Product velocity
Unknown
Daily rank 🇺🇸
#120
▲10Photo & Video · grossing
Sentiment
4.7
9k reviews
Nemesis
BeautyPlus-Selfie Photo Editor
The App DNA
What makes this app unique?
Users hire the app to enhance video content for social media sharing, relying on proprietary face-detection to automate makeup application.
For Content creators and social media users seeking to retouch selfie videos for platforms like TikTok, Instagram, and Snapchat.
What does it look like?
Key features
Customizable digital overlays for lipstick, concealer, blush, and eyelashes using face detection
One-tap application of curated beauty styles created by an in-house Beauty Squad
Proprietary face detection and makeup placement algorithms for video processing
How much does it cost?
Freemium model relies on ad-supported free usage with monetization via in-app purchases.
Velocity
Steady developmentShow more...
Who built it?
Perfect365
7 apps tracked · Photo & Video
Perfect365 Studio AI | Images
SoReal AI | Face Swap Changer
Perfect365 Studio Photo Editor
Perfect365 SoReal AI
Perfect365: Face Makeup Editor
Perfect365 Makeup Photo EditorUser Sentiment
What do users think recently?
Fresh user feedback skews mixed. Users appreciate diverse video and photo editing options provide creative value for casual content creators, but report technical instability and frequent application crashes disrupt the editing process for paid users.
How are ratings & reviews evolving?
What users say, by theme
- Diverse video and photo editing options provide creative value for casual content creators
- Technical instability and frequent application crashes disrupt the editing process for paid users
62 of 99 recent reviews analyzed · high confidence · Mixed overall
Read the full review analysisUnlock 1 user request, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Perfect365 Video Makeup Editor
How's the Photo & Video market?
Perfect365 Video maintains a niche position in the Photo & Video category with a 4.72 average rating across 8,898 total ratings. The high rating baseline contrasts with recent user complaints regarding export stability, suggesting the current build is failing to meet the expectations of the established user base.
Read the market outlookThe rivals identified
By PIXOCIAL TECHNOLOGY (SINGAPORE) PTE. LTD.
Dominates the selfie-retouching niche with massive scale and a high-frequency release cadence that keeps it ahead in feature parity.
- Maintains a massive, active user base that provides a data flywheel for AI model training
- Offers a broader suite of social-sharing tools that keep users within the app ecosystem longer
- Aggressive release schedule of 18 updates in six months ensures rapid response to beauty trends
Unlock the head-to-head verdict: where this rival wins, and where it loses.
Access the full report for freeThe Analyst's Read
Key takeaways for Perfect365 Video Makeup Editor
Where is it heading?
The selfie-retouching market is consolidating around high-velocity competitors like BeautyPlus, which forces a choice between rapid feature parity or niche specialization. Perfect365 Video's current maintenance-mode cadence leaves it exposed to rivals that offer superior stability and video-specific tools.
- Export crashes in the latest version disrupt paid user workflows → increasing churn pressure on the premium subscriber base.
- Aggressive ad-monetization during editing sessions → reducing the time-in-app for casual users who rely on the free tier.
The SWOT
- Proprietary Intelligent Imaging technology maintains category authority
- Curated Beauty Squad content drives repeat app opens
- Untapped B2B education partnerships
- Integration of advanced video stabilization features
Next best moves
Rebuild export pipeline because export crashes are the top complaint → reduce paid subscriber churn
+ 1 more prioritized moveThe counter-intuitive read
The app's high rating baseline is a lagging…
Read the full takeFeature gaps
Video stabilization (available in Wink but absent here) +1
Since the last report: The app transitioned to a freemium monetization model and is currently experiencing significant technical instability during export that threatens paid subscriber retention.
Bottom line
Perfect365 Video holds a strong technical foundation through its proprietary imaging tech, but current export instability and aggressive monetization are actively eroding its paid subscriber base, so the PM must prioritize export reliability over new feature development to stabilize retention.
Unlock 2 critical frictions, 2 market threats, 1 more prioritized move and the analyst’s take.
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