| Core Identity |
| Developer | Kirill Belyshev | Preview App Pty Ltd | Planogram, Inc | Canva | Adobe Inc. | Visual Supply Company | Instasize Inc. | PicsArt, Inc. | SHANTANU PTE. LTD. |
| Category | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Photo & Video | Photo & Video |
| Platform | iOS | iOS, Android | iOS, Android | iOS | iOS, Android | iOS, Android | Android, iOS | iOS, Android | Android, iOS |
| Store Metrics |
| Rating | 0.0 / 5 | 4.7 / 5 | 4.7 / 5 | 4.9 / 5 | 4.8 / 5 | 4.7 / 5 | 4.7 / 5 | 4.7 / 5 | 4.9 / 5 |
| Ratings Count | 0 | 44,184 | 26,941 | 3,303,370 | 50,677 | 273,837 | 322,958 | 1,193,098 | 2,423,306 |
| Price | Free | Free | Free | Free | Free | Free | Free | Free | Free |
| Release Date | May 3, 2023 | Jul 31, 2016 | Aug 3, 2015 | Oct 15, 2014 | Apr 8, 2014 | Jun 6, 2013 | Nov 21, 2012 | Jan 2, 2013 | Jun 11, 2015 |
| Last Updated | May 16, 2023 | Dec 24, 2025 | Apr 8, 2026 | Apr 8, 2026 | Apr 15, 2026 | May 1, 2026 | Apr 25, 2026 | Jul 9, 2026 | May 5, 2026 |
| Sentiment & Reviews |
| Sentiment | - | mixed | - | positive | mixed | negative | mixed | negative | excellent |
| Score | - | 35/100 | - | 78/100 | 48/100 | 25/100 | 45/100 | 25/100 | 85/100 |
| Praises | - | - The core social media experience provides a reliable platform for creative expression and business growth
| - | - Ease of Use
- Creative Versatility
| - Powerful Editing Capabilities
- Ease of Use
| - Creative expression through photo editing tools remains a core retention driver for long-term users
| - AI-powered image expansion tools provide high-quality results for social media content creators
| - Extensive library of editing tools and effects provides deep creative possibilities for mobile photography enthusiasts
- The core photo and video editing functionality remains a reliable tool for creating social media content
| - Simple and intuitive editing tools allow creators to produce content without complex learning curves
|
| Complaints | - | - Automated account suspension systems trigger false positives and prevent users from accessing their profiles
| - | - Aggressive Monetization
- Technical Glitches
| - Stability and Performance
- Workflow and Naming Bugs
| - Aggressive paywall expansion locks previously free editing tools behind a high-cost annual subscription model
| - Aggressive paywall transitions and mandatory subscription prompts frustrate long-term users post-update
| - Aggressive monetization and the introduction of a credit system for previously free features frustrate loyal users
- Users report: deceptive billing practices and difficulties canceling subscriptions lead to unauthorized charges and refund denials
- Frequent app crashes and technical instability during the editing process cause significant loss of user work
| - Export failures and conversion errors disrupt long-form editing sessions on mobile devices
|
| Requests | - | - Improved transparency and human oversight in the account suspension and appeal process
| - | - | - | - One-time purchase option requested as an alternative to the current high-cost annual subscription
| - Granular control over AI image generation positioning before final output rendering
| - Users request a clear way to disable the social feed to avoid unwanted or inappropriate content
- Increased layer limits are requested to support more complex drawing and asset creation projects
| - Expanded library of default music and font options to support diverse creative projects
|
| Strategic Intel |
| Strengths | - Minimalist grid preview interface reduces cognitive load for casual users
| - Unlimited grid space captures mass-market top-of-funnel
- Drag-and-drop interface reduces creative friction
- Cross-platform scheduling simplifies multi-channel workflows
| - | - Intuitive UI accessible to non-professionals
- Massive integrated library of 100M+ stock elements
- Seamless cross-platform syncing and real-time collaboration
| - Generative AI (Firefly) integration for object removal
- Seamless cross-platform sync with Creative Cloud
- Advanced AI-driven culling and organization tools
| - Film-emulation preset library functions as a brand-identity moat
- Spaces collaborative galleries drive social network effects
| - Social media resizing templates drive organic install velocity
- AI-driven Magic Fill provides professional-grade expansion capabilities
- Batch editing efficiency supports high-volume creator workflows
| - Editors' Choice badge across five markets sustains organic install velocity
- Deep library of effects provides deep creative possibilities
| - Intuitive UI lowers barrier to entry
- Offline editing capability provides distinct advantage
- Generous free-tier asset library
|
| Weaknesses | - Manual posting reminders lack the efficiency of direct API-integrated scheduling
| - Automated account-ban loops drive negative sentiment
- Login authentication failures create churn
- Aggressive ad placement disrupts user experience
| - | - Resentment over paywalling previously free features
- Mobile video export glitches (content clipping)
- Lack of advanced search and organization functionality
| - Severe performance issues/freezing on iPad Pro
- Feature disparity between iPhone and iPad versions
- Critical file-naming bug ('bright' bug)
| - Premium tier pricing above category median
- 0.7-star Android-iOS rating gap indicates platform-specific technical debt
| - Premium tier pricing ($25/month) sits significantly above the photo-editor category median
- Mandatory watermarks on free exports drive high churn
- Technical instability including white screen hangs disrupts editing
| - 0.66★ Android-iOS rating gap indicates platform-specific instability
- Credit-system for legacy tools drives high-frequency churn complaints
| - Export failures on high-resolution projects
- Excessive storage consumption
- Ad placement friction
|
| Pricing | freemium | freemium | freemium | freemium | subscription | subscription | subscription | freemium | freemium |
| Momentum | Zombie | Maintenance | Intense | Active | Intense | Active | Active | Intense | Active |
| Update Cadence | 1 versions | 5 versions, 4 majors/6mo, ~41d avg | 5 versions | 3 versions, 1 majors/6mo, ~13d avg | 3 versions, 3 majors/6mo, ~15d avg | 5 versions, 1 majors/6mo, ~9d avg | 5 versions, 2 majors/6mo, ~10d avg | 5 versions, ~2d avg | 5 versions, 3 majors/6mo, ~21d avg |
