Report updated May 20, 2026
Plants vs Zombies™ Stickers
For fans of the Plants vs. Zombies game franchise who use iMessage for social communication.
Plants vs Zombies™ Stickers is a market-leading stickers app that is completely free. With a 4.4/5 rating from 209 reviews, it delivers strong user satisfaction. Users particularly appreciate extensive sticker library provides high variety for fans of the franchise, though stickers occasionally disappear from the active message screen during use remains a common concern.
What is Plants vs Zombies™ Stickers?
Plants vs. Zombies Stickers is an iMessage sticker pack featuring characters from the franchise for iOS users.
Users hire this app to express franchise affinity within private messaging, serving as a low-friction brand-retention mechanism for the core game titles.
Current Momentum
v1.0 · 116mo ago
Zombie- Ships stability updates only.
- Maintains legacy asset status.
What makes this app unique?
What Does It Look Like?
Loading...
What Are The Key Features?
Direct access to a library of over 110 static and animated plant and zombie characters within the iMessage keyboard
Allows users to place stickers on top of text bubbles or other stickers within an iMessage conversation
Overlay accessories like hats, buckets, and road cones onto character stickers
How much does it cost?
- Free
The app is a free-to-use promotional asset for the Plants vs. Zombies franchise, functioning as a brand-retention tool.
Who Built It?
Electronic Arts
Connecting fans to their favorite sports and gaming franchises through authentic, high-fidelity mobile simulations and live-service play.
Portfolio
13
Apps
What other apps does Electronic Arts make?
Explore the full Electronic Arts report
Portfolio breakdown, audience, momentum, and every app published by Electronic Arts.
What do users think recently?
Low confidence · 20 reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a thrilled sentiment. Users appreciate extensive sticker library provides high variety for fans of the franchise and free access to a large collection of digital assets increases user satisfaction, but report stickers occasionally disappear from the active message screen during use.
Limited review volume (20 reviews). Sentiment analysis will deepen as more data lands.
How have ratings & review volume moved?
Rating, review sentiment, and total reviews over time, with release markers showing the post-launch impact.
Vertical markers = app releases. Hover any release for the post-release impact delta.
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Plants vs Zombies™ Stickers?
How's The Stickers Market?
**Pricing Strategy**: Free-to-use promotional asset designed to drive franchise awareness. **Target Audience**: Fans of the Plants vs. Zombies game franchise who use iMessage for social communication. **Messaging Themes**: Franchise immersion, creative expression, and character variety.
Which niche is Plants vs Zombies™ Stickers in?
to express personality through themed digital stickers
Explore the full Zombie Keyboards niche
Every app in this space — 1 tracked, the niche's live rankings, and Marlvel's editorial take on the job-to-be-done.
The rivals identified
Nemeses(1)
Maintains a massive, highly active user base with consistent content updates that keep the brand relevant in iMessage.
Differentiators
- Leverages a massive, active global player base to drive consistent sticker pack adoption and usage.
- Maintains a high-frequency release cadence that keeps the sticker library fresh for long-term users.
Contenders(1)
Dominates the animated sticker space by leveraging high-fidelity character assets from a top-tier mobile title.
Differentiators
- Utilizes high-quality animated assets that provide significantly more expressive communication than static image stickers.
- Integrates directly with a massive, live-service game ecosystem to maintain constant user engagement and visibility.
Same space(3)
Targets a niche audience with a unique, atmospheric art style distinct from mainstream casual games.
Differentiators
- Features a dark, silhouette-based art style that differentiates it from the bright, saturated casual sticker market.
- Operates as a legacy asset with minimal recent updates, limiting its ability to capture new users.
Represents a major IP competitor in the sticker space, though with significantly lower update frequency.
Differentiators
- Capitalizes on iconic, globally recognized character designs that drive high initial download intent.
- Offers a more limited, static sticker set compared to modern animated or frequently updated alternatives.
Provides a similar casual, character-driven sticker experience within the same platform ecosystem.
Differentiators
- Focuses on a distinct, cozy aesthetic that appeals to a different demographic than action-oriented games.
- Benefits from cross-promotion within the Supercell ecosystem to maintain steady, low-friction user acquisition.
New entrants(1)
A recent market entrant that demonstrates active development and a focus on a dedicated, hardcore gaming audience.
Differentiators
- Targets a core, high-engagement gaming demographic rather than the broad, casual audience of typical sticker packs.
- Provides a fresh, modern aesthetic that contrasts with the aging sticker libraries of older mobile titles.
Compare Plants vs Zombies™ Stickers against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Plants vs Zombies™ Stickers
Strengths to defend, gaps to attack
Core Strengths
- 110-asset library drives franchise immersion
- Drag-and-drop composition increases messaging time-on-task
Critical Frictions
- UI regressions cause intermittent sticker disappearance
- No clear app-deletion mechanism creates user friction
Growth Levers
- Animated sticker formats match competitor fidelity
- B2B partnerships for character-themed messaging events
Market Threats
- High-frequency update cadences from Subway Surfers
- User preference shift toward animated emoji packs
What are the next best moves?
Audit iMessage integration to fix sticker disappearance because it is the top reported UI bug → improve user satisfaction
Users report stickers vanish from the interface during use.
Trade-off: Pause the character-item expansion request — technical stability is a higher retention priority.
A counter-intuitive read
The app's lack of updates is a feature, not a bug, as it functions as a static brand-retention asset that requires zero ongoing maintenance to serve its primary acquisition purpose.
Feature Gaps vs Competitors
- Animated sticker assets (available in Brawl Stars Animated Emojis but absent here)
Key Takeaways
- The sticker pack is a successful brand-retention tool that suffers from technical neglect.
- UI regressions and poor app-management visibility create churn risk for casual users.
- Future value depends on transitioning from static assets to animated content to maintain parity with modern competitors.
The app successfully drives brand retention through a large asset library, but persistent UI regressions and poor app management create unnecessary friction, so the PM should prioritize technical stability to prevent brand-related churn.
Where Is It Heading?
Stable
The casual sticker market is consolidating around high-fidelity animated assets, leaving static packs like this one increasingly exposed to churn. Maintenance-mode status limits the ability to defend against competitors, so the PM should focus on stability to prevent the app from becoming a brand liability.
Persistent UI regressions where stickers vanish erode user trust, which compounds the frustration regarding the lack of an app-deletion mechanism.
The app remains in maintenance mode with no significant feature expansion, signaling it is a legacy asset rather than a growth-focused product.