Microsoft Power Automate is a leading enterprise workflow automation tool that leverages the Microsoft ecosystem and AI-powered Copilot capabilities to streamline business processes. It targets IT professionals and enterprise organizations with a focus on low-code RPA and API integrations. While historically well-rated, the app is currently facing a decline in user sentiment due to the removal of personal account support and significant mobile UX limitations, such as the inability to search flows or create them from scratch on mobile devices.
Product velocity
Unknown
Daily rank 🇺🇸
—
Business
Sentiment
4.4
15k reviews
Nemesis
Invoice Maker - Small Business
The App DNA
What makes this app unique?
For Business professionals, IT administrators, and enterprise organizations looking to optimize workflows and automate repetitive tasks using low-code tools.
What does it look like?
Key features
Uses natural language processing to create, edit, and extend automation workflows.
Automates legacy systems and desktop applications using UI-based actions.
Analyzes business processes to identify bottlenecks and automation opportunities.
Integrates with over 1,400 prebuilt services like Office 365, SAP, and Salesforce.
Allows users to grant or deny approvals directly from their mobile device.
Provides prebuilt workflows for common tasks to enable rapid deployment.
How much does it cost?
Monetization is focused on enterprise scaling, with a clear distinction between individual user productivity and high-volume bot-based automation.
Velocity
Who built it?
Microsoft
13+ apps tracked · Business
Microsoft SharePoint
Microsoft Defender: Security
Microsoft Bing Search
Microsoft Edge
Microsoft OneDrive
Xbox
Link to Windows
Microsoft OneNote
Microsoft Word
Remote Help
Microsoft Edge Dev
Microsoft EventsUser Sentiment
What do users think recently?
Recent user voice shows a frustrated sentiment. Users appreciate core automation utility, but report lack of personal account support.
How are ratings & reviews evolving?
What users say, by theme
- Core Automation Utility
Unlock 2 more frustration themes, each backed by review evidence.
Access the full report for freeCompetition
Competitive landscape for Power Automate
How's the Business market?
The rivals identified
By Integromat s.r.o.
Direct rival offering a highly visual and powerful workflow builder for complex multi-step automations.
Power Automate vs Invoice Maker - Small Business
IFTTT - Automate work and homeNemesis
SalesforceContender
monday - Work PlatformContender
ServiceNow AgentContender
Smartsheet: Projects & TeamsContender
Asana: Work ManagementContenderZZapierNemesisUUiPath OrchestratorNemesisShow 6 more
Unlock the deeper market read.
Access the full report for freeThe Analyst's Read
Key takeaways for Power Automate
Where is it heading?
The SWOT
- Deep integration with Microsoft 365 ecosystem
- Advanced AI-powered workflow creation (Copilot)
- Robust RPA capabilities for legacy systems
- Enterprise-grade security and governance
- Capture prosumer market by restoring personal account access
- Optimize tablet UI to provide a full desktop-lite experience
- Implement mobile-first flow creation tools to compete with Zapier
Since the last report: Power Automate is experiencing a decline in user sentiment driven by the removal of personal account support and persistent mobile UX limitations, despite maintaining its core enterprise-grade feature set.
Unlock 4 critical frictions, 3 market threats and the analyst’s take.
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