Report updated Apr 17, 2026
PROGRAMMING ZEMI
For young elementary school students (1st grade and up), parents, and teachers seeking a free, creative introduction to programming logic.
PROGRAMMING ZEMI is an established education app that is completely free. With a 2.6/5 rating from 5 reviews, it shows polarized user reception.
What is PROGRAMMING ZEMI?
Current Momentum
v1.14
- Fixed bugs
Active Nemesis
Tynker Junior: Coding for Kids
By Tynker
Other Rivals
7-Day Rank Pulse 🇺🇸
EducationNo ranking data
Rating Pulse 🇺🇸
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
Allows children to take photos of their own drawings and animate them within their programs.
Limited-time integration of 54 characters, 16 backdrops, and 5 music tracks from SEGA.
Standardized drag-and-drop programming interface for pre-readers and early learners.
A gallery system for sharing work and remixing programs created by peers.
How much does it cost?
- Completely free to use
The app is likely a CSR or brand-building tool for DeNA, removing all financial friction for users but lacking a direct monetization path.
Who Built It?
DeNA Co.
Bridging physical entertainment and digital engagement through high-profile IP collaborations and location-based AR companion tools.
Portfolio
8
Apps
What other apps does DeNA Co. make?
Pococha Live
EDGE POKER (エッジポーカー)
FINAL FANTASY Record Keeper
Pokémon Masters EX
Wonderia
アルプラ
Explore the full DeNA Co. report
Portfolio breakdown, audience, momentum, and every app published by DeNA Co..
What do users think recently?
Analysis in progress, available soon
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for PROGRAMMING ZEMI?
How's The Education Market?
How does it evolve in the Education market?
Rank progression
1 active ranking tracked — 30-day window
The rivals identified
The outtake for PROGRAMMING ZEMI
Strengths to defend, gaps to attack
Core Strengths
- Sonic the Hedgehog IP integration
- Unique Doodle Animation feature
- Completely free with no IAP
- Classroom-tested pedagogical foundation
Critical Frictions
- Low iOS rating (2.6 stars)
- Very low review volume (5 ratings)
- Limited marketing/social media presence
- Time-limited nature of key IP content
Growth Levers
- Develop a teacher dashboard to compete with Kodable
- Add a 'Game Maker' mode to match codeSpark's engagement
- Expand to more gaming IP collaborations via DeNA's network
Market Threats
- ScratchJr's dominance in global school curricula
- New mobile-first competition from MIT's OctoStudio
- High-budget marketing from BYJU'S (Tynker)
What are the next best moves?
Conduct a technical audit of the iOS build to identify causes of the 2.6-star rating.
A 2.6 rating is a significant churn risk and prevents App Store featuring, regardless of feature quality.
Launch a user acquisition campaign centered on the Sonic the Hedgehog content before the 2027 expiration.
The Sonic license is a high-value differentiator that is currently underutilized given the low rating count.
Evaluate the addition of a 'Game Maker' mode.
Competitor codeSpark uses this feature to drive significantly higher retention and community content generation.
Feature Gaps vs Competitors
- Game Maker mode (available in codeSpark)
- Narrative-driven missions (available in Tynker Junior)
- Teacher dashboard for classroom management (available in Kodable)
- AR/3D integration (available in Swift Playgrounds)
Key Takeaways
PROGRAMMING ZEMI has a strong creative hook with its Doodle Animation and Sonic IP, but it is currently failing to achieve market scale. If I were the PM, I would prioritize fixing the technical issues causing the 2.6-star rating and then aggressively market the Sonic collaboration to schools as a free, high-quality alternative to ScratchJr.
Where Is It Heading?
Stable
v1.14.13 updated in March 2026 — indicates the app is in active development, not maintenance mode.
Sonic collaboration secured until March 2027 — provides a clear content runway for the next year.
Extremely low rating volume (5) despite being on the store since 2017 — suggests stagnant growth.