Report updated Jun 17, 2026
Raia - Farmácia 24 horas
For retail pharmacy customers seeking convenient home delivery, medication management, and access to corporate health benefit programs.
Raia - Farmácia 24 horas is a challenged health & fitness app that is completely free. With a 4.7/5 rating from 2.4K reviews, it faces significant user friction. Users particularly appreciate personalized discount offers and promotional pricing provide tangible value for frequent pharmacy shoppers, though frequent authentication failures and login loops prevent users from accessing their accounts and completing purchases remains a common concern.
What is Raia - Farmácia 24 horas?
Raia is a pharmacy retail app for the Brazilian market, providing on-demand delivery, in-store pickup, and medication management tools.
Users hire Raia to manage health needs and secure discounted medication, but the app's technical instability disrupts the core job of reliable, fast fulfillment.
Current Momentum
v8.12
- Ships stability updates in latest release.
- Maintains high-frequency promotional notification cadence.
Active Nemesis
Walgreens
By Walgreen Co.
Other Rivals
7-Day Rank Pulse 🇺🇸
Health & FitnessNo ranking data
Rating Pulse 🇺🇸
Recent User Mood
What makes this app unique?
What Does It Look Like?
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What Are The Key Features?
On-demand delivery of pharmacy products within 90 minutes.
Corporate health benefit program for discounted medication access.
In-app scheduling tool for tracking intake and replenishment.
How much does it cost?
- Free application with no subscription fees
Monetization relies on direct retail sales of pharmaceutical and cosmetic products.
Who Built It?
Raia Drogasil SA.
Digitizing the pharmacy retail experience with rapid delivery and integrated health services. Providing on-demand access to medication and wellness products for the Brazilian market.
Portfolio
3
Apps
What other apps does Raia Drogasil SA. make?
Explore the full Raia Drogasil SA. report
Portfolio breakdown, audience, momentum, and every app published by Raia Drogasil SA..
What do users think recently?
High confidence · Latest 136 of 204 total reviews analyzed
How did the latest release land?
What is the recent mood?
Recent user voice shows a frustrated sentiment. Users appreciate personalized discount offers and promotional pricing provide tangible value for frequent pharmacy shoppers and in-store pickup functionality offers a practical way to secure medication without delivery wait times, but report frequent authentication failures and login loops prevent users from accessing their accounts and completing purchases and inaccurate inventory synchronization between the app and physical stores leads to frequent order cancellations.
What Users Love
What Frustrates Users
What Users Want
View the full user-sentiment analysis
Mood gauge, ratings & review-volume history, every praise / complaint / request, and sentiment over time.
What is the competitive landscape for Raia - Farmácia 24 horas?
How's The Health & Fitness Market?
How does it evolve in the Health & Fitness market?
Raia holds the #14 position in the Brazilian Health & Fitness category. The gap between its high rating and the frequent order cancellation complaints signals that technical friction is currently capping its conversion potential.
Rank progression
1 active ranking tracked — 30-day window
The rivals identified
Nemeses(1)
Walgreens represents the global gold standard for pharmacy-led retail apps, directly competing with Raia’s goal of digitizing the physical pharmacy experience.
Differentiators
- Offers integrated same-day photo printing services that drive high-frequency, non-medical foot traffic to stores
- Provides a robust pharmacy chat feature allowing direct, real-time communication with licensed pharmacy staff
- Advanced prescription management tools enable automated refills and status tracking across a massive retail network
Head to head
Raia must prioritize building a proprietary communication channel with pharmacists to match Walgreens' trust-based engagement.
Same space(4)
Urban Ladder competes for mobile retail engagement, specifically through high-fidelity product visualization and catalog browsing.
Differentiators
- Immersive 360-degree product views provide a tactile digital experience that Raia lacks for its pharmacy inventory
- Modular customization features allow users to configure products, offering a level of personalization Raia does not provide
Watsons operates a nearly identical health and beauty retail model, serving as a direct benchmark for Raia's digital feature set.
Differentiators
- Includes 'ColourMe' virtual makeup try-on technology, significantly increasing engagement within the beauty product category
- Digital member card integration streamlines the in-store checkout process by unifying loyalty points and payment methods
Quidco competes by offering aggressive financial incentives and discount aggregation that challenge Raia's value-based loyalty proposition.
Differentiators
- Aggregates vouchers and cashback across thousands of retailers, creating a powerful incentive for price-sensitive shoppers
- Automated offer comparison tools help users find the absolute lowest price, pressuring Raia's exclusive discount model
While in a different vertical, Next competes for the same mobile-first retail wallet share and user attention in the shopping category.
Differentiators
- Sophisticated search filters allow users to drill down by specific attributes, far exceeding Raia's current search
- Integrated 'Favourites' system creates a persistent shopping list that encourages long-term user retention and return visits
New entrants(1)
Wattra is a new entrant in the shopping space, demonstrating how niche catalogs can quickly capture specific consumer segments.
Differentiators
- Specialized catalog view for technical hardware provides a highly focused UX for a specific product niche
Compare Raia - Farmácia 24 horas against every rival
All rivals in one side-by-side table — identity, store metrics, ratings & sentiment, and strategic intel — plus a head-to-head page for each.
The outtake for Raia - Farmácia 24 horas
Strengths to defend, gaps to attack
Core Strengths
- Univers corporate partnership model secures high-volume recurring sales
- 90-minute delivery service functions as a direct retention lever
Critical Frictions
- Authentication failures in the latest version block purchase completion
- Inaccurate inventory synchronization leads to post-payment order cancellations
Growth Levers
- Real-time store inventory visibility would reduce cancellation-driven churn
- Virtual try-on features could increase beauty category engagement
Market Threats
- Walgreens' predictive health analytics outpace current Raia capabilities
- Competitor inventory transparency sets a higher user expectation for retail apps
What are the next best moves?
Rebuild authentication flow because login loops are the top-cited blocker to purchase completion → increase conversion rate
High-frequency complaint theme in sentiment analysis
Trade-off: Pause the UI refresh for the loyalty dashboard — login stability is a higher revenue risk.
Ship real-time inventory sync because order cancellations are the primary driver of negative sentiment → improve trust
Top user request and primary complaint theme
Trade-off: Delay the rollout of new cosmetic category filters — inventory accuracy is critical to retention.
A counter-intuitive read
The high rating is a lagging indicator that masks the current technical decay; the app's #14 rank is currently a liability because it attracts new users who immediately churn due to login failures.
Feature Gaps vs Competitors
- Real-time store inventory visibility (available in Watsons TH but missing here)
- Virtual makeup try-on technology (available in Watsons TH but missing here)
Key Takeaways
Raia maintains a strong retail footprint through its delivery and corporate programs, but the broken authentication and inventory flows are actively eroding user trust, so the PM must prioritize technical stability over new feature expansion to protect the retention funnel.
Where Is It Heading?
Declining
The Brazilian pharmacy retail market is consolidating around digital reliability, and Raia's current technical instability leaves it vulnerable to competitors with better inventory transparency. If the login and sync issues remain unaddressed, the current chart position will likely decline as negative sentiment compounds.
Persistent login loops in the latest version prevent account access, which directly suppresses new-user conversion and increases churn.
Frequent order cancellations due to inventory mismatches erode customer trust, forcing users to seek more reliable retail alternatives.