Reminders is a task management app for iOS and Android that supports lists, location-based triggers, and collaborative sharing.

The App DNA

What makes this app unique?

Users hire the app to reduce the cognitive load of daily life by offloading task tracking to a system-integrated, voice-capable tool.

For Individuals seeking task management tools integrated with their mobile operating system or cross-platform cloud sync.

What does it look like?

Key features

Apple Intelligence Auto-Categorizeedge

Uses on-device intelligence to group list items into categories like produce and dairy

Location-based Triggersstandard

Reminders fire based on geographic arrival or departure at specific coordinates

Shared List Collaborationstandard

Multi-user access to lists for adding or completing tasks

How much does it cost?

freemiumFree tier with ad support on AndroidPro tier on Android for ad removal and cloud sync

The Android version utilizes an ad-supported freemium model with a Pro gate for cloud synchronization, while the iOS version is free and integrated into the platform.

Velocity

Maintenance developmentUX improvementsperformanceShow more...

The app currently ships at a maintenance cadence of approximately 0.17 releases per week. Development is focused on utility improvements and stability, with the latest release providing a notable feature addition in Google Drive backups. The release history shows a significant gap between the iOS release in December 2025 and the recent Android updates in April 2026, indicating a lack of cross-platform parity or consistent development momentum. The current trend is stable but low-frequency.

See all version history

Who built it?

Jatisari Inovasi Studio

13+ apps tracked · Productivity

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User Sentiment

What do users think recently?

The recent review mood reads excited. Users appreciate shared list functionality enables seamless coordination for grocery shopping and household task management between family members and reliable notification system helps users maintain daily routines and manage medication schedules without missing critical time-sensitive tasks, but report inconsistent notification delivery post-update causes users to miss critical daily tasks and medication reminders.

How are ratings & reviews evolving?

App Store
4.84 · 878k
Google Play
4.39 · 11k

What users say, by theme

What Users Love
  • Shared list functionality enables seamless coordination for grocery shopping and household task management between family members
  • Reliable notification system helps users maintain daily routines and manage medication schedules without missing critical time-sensitive tasks
What Frustrates Users
  • Inconsistent notification delivery post-update causes users to miss critical daily tasks and medication reminders
+ 1 more theme
What Users Want 1 request inside

100 of 148 recent reviews analyzed · high confidence · Excited overall

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Unlock 1 more frustration theme and 1 user request, each backed by review evidence.

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Competition

Competitive landscape for Reminders

How's the Productivity market?

Reminders maintains a high 4.83 rating on iOS, significantly outperforming the Android version's 4.39 rating. The disparity in platform experience, combined with the Android-specific ad-supported model, indicates a strategic focus on iOS retention over Android market share.

Read the market outlook

The rivals identified

Microsoft To Do
Microsoft To Doactive nemesis

By Microsoft Corporation

Directly competes for the same productivity-focused user base with a cross-platform, cloud-synced task management experience.

  • Deep integration with the Microsoft 365 ecosystem provides enterprise-grade task management for professional users.
  • Smart daily planner feature aggregates tasks across lists to prioritize focus for the current day.
  • Shared list functionality enables seamless collaboration between personal and professional team environments.
Reminders vs Microsoft To Do

Unlock the head-to-head verdict: where this rival wins, and where it loses.

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The Analyst's Read

Key takeaways for Reminders

Where is it heading?

The productivity market is consolidating around cross-platform reliability, leaving Reminders exposed on Android where it lacks parity with Microsoft To Do. The PM must prioritize notification stability to prevent further rating erosion, as the current maintenance-mode updates are insufficient to counter the churn pressure from more agile, cross-platform competitors.

  • Notification failures in the latest update erode the daily active habit, which compounds the rating drag already visible on Android.
  • The addition of on-device Auto-Categorize intelligence demonstrates active investment in proprietary silicon, strengthening the long-term iOS retention loop.

The SWOT

Core Strengths
  • System-level integration replaces default assistant on hardware-mapped triggers
  • 21-language library functions as a B2B distribution moat into international partnerships
Critical Frictions 3 weaknesses inside
Growth Levers
  • Education partnerships untapped as B2B distribution
  • Wearable integration for watch-based task management
Market Threats 3 threats identified

Next best moves

1 Invest · 1 Maintain

Audit notification delivery logic because reports of missing alerts are the top Android complaint → stabilize rating baseline

+ 1 more prioritized move

The counter-intuitive read

The app's reliance on platform-specific hardware for intelligence…

Read the full take

Feature gaps

Cross-platform parity (available in Microsoft To Do but missing here) +1

Since the last report: The app transitioned to a freemium model on Android and introduced new intelligence features, but faces increased churn risk due to notification instability and UI complexity.

Bottom line

Reminders holds its category lead through native OS integration but risks Android churn due to notification instability, so the PM must prioritize backend reliability over UI feature expansion to protect the user base.

Unlock 3 critical frictions, 3 market threats, 1 more prioritized move and the analyst’s take.

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Report last updated

Disclosure: Independent intel to help mobile builders succeed.

AI-powered analysis with automated quality gates, built from publicly available sources. Marlvel.ai is not affiliated with, endorsed by, or sponsored by Reminders, its developer, the app publisher, Apple, or Google Play. All trademarks, logos, and screenshots referenced remain the property of their respective owners.

What's new

The app transitioned to a freemium model on Android and introduced new intelligence features, but faces increased churn risk due to notification instability and UI complexity.

shifted

Freemium Model Adoption

declined

Notification and UI Stability

added

Intelligence and Trigger Features

shifted

Cross-Platform Strategy

Cite this report

Marlvel.ai. “Reminders Intelligence Report.” Updated May 5, 2026. https://marlvel.ai/apps/reminders

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